Matteo Ruisi
GREAT BRITAIN
Meet Matteo Ruisi - a powerhouse of good design, creativity and innovation based in Great Britain. Matteo Ruisi's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Matteo Ruisi's impressive haul of 2 A' Design Awards that we showcase here. Spanning across categories such as Graphic and Photography, Matteo Ruisi's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Matteo Ruisi masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Matteo Ruisi's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowDesigning for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.
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One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The photography of the notes has been introduced as a part of a wider visual identity project, however, banknotes can be reproduced only following strict regulations. The photos, taken with a macro lens, depict security features, characters, and the beauty of their design. The images have been grouped into 3 categories: groups of notes, details, and abstract.
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