PepsiCo Design & Innovation

Award-winning Designer from United States of America

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PepsiCo Design & Innovation

PepsiCo Design & Innovation

UNITED STATES OF AMERICA

Meet PepsiCo Design & Innovation - a powerhouse of good design, creativity and innovation based in United States of America. PepsiCo Design & Innovation's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in PepsiCo Design & Innovation's impressive haul of 113 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Advertising, Event, Mobile, Limited Edition, Social, Culinary Art, Graphic, Kitchenware, Interior, Accessory, Interface, Sustainable Product and Consumer Electronics, PepsiCo Design & Innovation's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, PepsiCo Design & Innovation masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores PepsiCo Design & Innovation's celebration of creativity and an unyielding quest for innovation.

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Pepsi Chinas People Daily New Media  Beverage by PepsiCo Design & Innovation
Pepsi Chinas People Daily New Media Beverage
Pepsi Chinas People Daily New Media Beverage
Pepsi Chinas People Daily New Media
PepsiCo Design & Innovation
9.53K
190.57K
Pepsi Expo 2020 Beverage by PepsiCo Design & Innovation
Pepsi Expo 2020 Beverage
Pepsi Expo 2020 Beverage
Pepsi Expo 2020
PepsiCo Design & Innovation
3.2K
64.1K
MTN Dew Cake-Smash Beverage Packaging by PepsiCo Design & Innovation
MTN Dew Cake-Smash Beverage Packaging
MTN Dew Cake-Smash Beverage Packaging
Mtn Dew found a creative way to recapture some of the fun of our collective cake worthy celebrations, birthdays, weddings, graduations, or even life itself and created a cake flavored Dew. It was time for a Do-Over. Speaking directly to consumers' missed milestones, Mtn Dew delivered a product that captured the optimism and celebratory spirit that we all could use more of.
MTN Dew Cake-Smash
PepsiCo Design & Innovation
127
2.55K
Pepsi New Year 2022 LTO Beverage Packaging by PepsiCo Design & Innovation
Pepsi New Year 2022 LTO Beverage Packaging
Pepsi New Year 2022 LTO Beverage Packaging
These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
Pepsi New Year 2022 LTO
PepsiCo Design & Innovation
130
2.61K
Lifewtr Series 7: Art through Technology Packaging by PepsiCo Design & Innovation
Lifewtr Series 7: Art through Technology Packaging
Lifewtr Series 7: Art through Technology Packaging
With its seventh series, Lifewtr sparks inspiration through the exploration of creators working in art and technology. As technology broadens the boundaries of possibilities within art and design, ninety two percent of art organizations agree that technology has made art a more participatory experience, which ultimately helps to diversify audiences. Lifewtr shines a spotlight on this timely cultural tension and three emerging artists, Sarah Ludy, Zach Lieberman, and Andrew Benson.
Lifewtr Series 7: Art through Technology
PepsiCo Design & Innovation
13.31K
266.22K
Rockstar Spotlight Studios Brand Experience  by PepsiCo Design & Innovation
Rockstar Spotlight Studios Brand Experience
Rockstar Spotlight Studios Brand Experience
As a part of The Big Game weekend, Rockstar unveiled a new brand experience, the Rockstar Spotlight Studios, and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA, and introduce them to the new Rockstar Unplugged flavors. The Brand Experience Design Team collaborated with the PepsiCo Music and Culture Team to create a state of the art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange, and inspire.
Rockstar Spotlight Studios
PepsiCo Design & Innovation
53
1.08K
Lay's More Belgian Really Impossible Food Package Design by PepsiCo Design & Innovation
Lay's More Belgian Really Impossible Food Package Design
Lay's More Belgian Really Impossible Food Package Design
In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay's brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay's launched two new iconic and localized flavors for the Belgian market.
Lay's More Belgian Really Impossible
PepsiCo Design & Innovation
45
915
Pepsi New Year 2020  Beverage by PepsiCo Design & Innovation
Pepsi New Year 2020 Beverage
Pepsi New Year 2020 Beverage
Pepsi New Year 2020
PepsiCo Design & Innovation
491
9.84K
Lipton Avant Garde Special Art Edition Beverage by PepsiCo Design & Innovation
Lipton Avant Garde Special Art Edition Beverage
Lipton Avant Garde Special Art Edition Beverage
Lipton Avant Garde Special Art Edition
PepsiCo Design & Innovation
363
7.27K
Pepsi Culture Can Series Beverage by PepsiCo Design & Innovation
Pepsi Culture Can Series Beverage
Pepsi Culture Can Series Beverage
Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs. Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together.
Pepsi Culture Can Series
PepsiCo Design & Innovation
466
9.32K
Pepsi For The Love Of It Campaign  by PepsiCo Design & Innovation
Pepsi For The Love Of It Campaign
Pepsi For The Love Of It Campaign
Pepsi For The Love Of It
PepsiCo Design & Innovation
1.2K
24.02K
LIFEWTR S8 Unconventional Canvas Beverage by PepsiCo Design & Innovation
LIFEWTR S8 Unconventional Canvas Beverage
LIFEWTR S8 Unconventional Canvas Beverage
LIFEWTR S8 Unconventional Canvas
PepsiCo Design & Innovation
358
7.16K
Lays Signature  Food by PepsiCo Design & Innovation
Lays Signature Food
Lays Signature Food
Lays Signature
PepsiCo Design & Innovation
1.08K
21.52K
Game Fuel  Beverage by PepsiCo Design & Innovation
Game Fuel Beverage
Game Fuel Beverage
Game Fuel
PepsiCo Design & Innovation
364
7.29K
Pepsi Generations Beverage Packaging by PepsiCo Design & Innovation
Pepsi Generations Beverage Packaging
Pepsi Generations Beverage Packaging
The design strategy for the Generations campaign was to tap into Pepsi’s equity as a dynamic, evolving brand and celebrate its ever changing expressions that remain iconic today. The designs celebrate specific generations and the unique contributions made to pop culture. Pepsi packaging has changed over the years, and a digital archive doesn’t exist for vintage designs, so the design team revived these iconic designs from the product archive to fit today’s manufacturing standards. The designs were created in multiple languages and new formats.
Pepsi Generations
PepsiCo Design & Innovation
3.23K
64.63K
LIFEWTR Series 6: Diversity in Design Bottled Water by PepsiCo Design & Innovation
LIFEWTR Series 6: Diversity in Design Bottled Water
LIFEWTR Series 6: Diversity in Design Bottled Water
Focusing on Diversity in Design, LIFEWTR highlights how diverse perspectives can enhance our collective cultural experience through the work of Ji Won Choi, Jamall Osterholm, and Daniel Cloke. These emerging international artists use design as a medium to express diverse backgrounds, share original perspectives, and inspire positive change. Through a partnership with the Council of Fashion Designers of America, these young designers were able to show their collections during NY fashion week.
LIFEWTR Series 6: Diversity in Design
PepsiCo Design & Innovation
11.83K
236.59K
Aqua Minerale Redesign Beverage Packaging by PepsiCo Design & Innovation
Aqua Minerale Redesign Beverage Packaging
Aqua Minerale Redesign Beverage Packaging
Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
Aqua Minerale Redesign
PepsiCo Design & Innovation
84
1.69K
Neon Zebra Brand Launch Beverage Packaging by PepsiCo Design & Innovation
Neon Zebra Brand Launch Beverage Packaging
Neon Zebra Brand Launch Beverage Packaging
Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It's the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Neon Zebra Brand Launch
PepsiCo Design & Innovation
70
1.41K
Gatorade GX Patch and APP Mobile Application by PepsiCo Design & Innovation
Gatorade GX Patch and APP Mobile Application
Gatorade GX Patch and APP Mobile Application
For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formulas, Gx pods contain differing levels of carbohydrates and electrolytes, which are suggested to the user by the Gx recommendation engine. The pods were also thoughtfully created with less plastic than fully diluted, non-refillable beverages.
Gatorade GX Patch and APP
PepsiCo Design & Innovation
95
1.91K
Lay's x Stranger Things Food Packaging by PepsiCo Design & Innovation
Lay's x Stranger Things Food Packaging
Lay's x Stranger Things Food Packaging
The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things "Upside Down". Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans.
Lay's x Stranger Things
PepsiCo Design & Innovation
32
652
Gatorade x Go Rigo Product Design by PepsiCo Design & Innovation
Gatorade x Go Rigo Product Design
Gatorade x Go Rigo Product Design
Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
Gatorade x Go Rigo
PepsiCo Design & Innovation
51
1.04K
Gatorade Fuel Rover Sports and Beverage  by PepsiCo Design & Innovation
Gatorade Fuel Rover Sports and Beverage
Gatorade Fuel Rover Sports and Beverage
The Gatorade Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players' bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Gatorade Fuel Rover
PepsiCo Design & Innovation
38
779
Hydration Platform PRODUCT by PepsiCo Design & Innovation
Hydration Platform PRODUCT
Hydration Platform PRODUCT
Hydration Platform
PepsiCo Design & Innovation
1.76K
35.19K
Off the Eaten Path Packaging by PepsiCo Design & Innovation
Off the Eaten Path Packaging
Off the Eaten Path Packaging
Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
Off the Eaten Path
PepsiCo Design & Innovation
419
8.38K
Game Fuel PRO-AM Consumer Experience Experiential by PepsiCo Design & Innovation
Game Fuel PRO-AM Consumer Experience Experiential
Game Fuel PRO-AM Consumer Experience Experiential
The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
Game Fuel PRO-AM Consumer Experience
PepsiCo Design & Innovation
1.27K
25.44K
Stacy's Rise Project 2019 Packaging by PepsiCo Design & Innovation
Stacy's Rise Project 2019 Packaging
Stacy's Rise Project 2019 Packaging
Staying true to its roots as a company founded by a strong female entrepreneur, Stacy’s Pita Chips made its biggest effort yet to support strong, hard working women throughout Women’s History Month in March 2019 and beyond with the launch of The Rise Project. Stacy’s launched its third annual collection of limited edition bags that feature original artwork from noteworthy female artists.
Stacy's Rise Project 2019
PepsiCo Design & Innovation
362
7.26K
Pepsi x Shanghai Fashion Week A/W 2017 Limited Edition Cans by PepsiCo Design & Innovation
Pepsi x Shanghai Fashion Week A/W 2017 Limited Edition Cans
Pepsi x Shanghai Fashion Week A/W 2017 Limited Edition Cans
The design implements our proudly progressive point of view as a poetic representation of the interplay of science, technology and fashion. Making a connection between fashion and people's daily lives, the can speaks to the channeling of unknown, yet powerful energy. Radiating wavelengths appear to interact with the text, creating a disruptive "technological glitch" effect. The result is an impactful and iconic design that highlights the synergy between the fashion world and the Pepsi brand.
Pepsi x Shanghai Fashion Week A/W 2017
PepsiCo Design & Innovation
3.85K
77.02K
Pepsi Black x Star Wars LTO China Brand Packaging by PepsiCo Design & Innovation
Pepsi Black x Star Wars LTO China Brand Packaging
Pepsi Black x Star Wars LTO China Brand Packaging
Simple, black, iconic, and bold, the Pepsi Black Limited Edition Can series created for "Star Wars: The Last Jedi" celebrates the historic collaboration between the iconic film and Pepsi's "Live Without Compromise" spirit. Each can features a different main character from the film, rendered as a silver silhouette graphic. The result is a series that is elegant and minimal, yet instantly recognizable. Available only in China via E-commerce, this limited series is a desired collectible packaging for fans.
Pepsi Black x Star Wars LTO China
PepsiCo Design & Innovation
54.78K
1.1M
LIFEWTR Series 3:Emerging Fashion Design Brand Packaging by PepsiCo Design & Innovation
LIFEWTR Series 3:Emerging Fashion Design Brand Packaging
LIFEWTR Series 3:Emerging Fashion Design Brand Packaging
The fashion designers of LIFEWTR Series 3: Emerging Fashion Design, Adam Dalton Blake, Tiffany Huang, and Ghazaleh Khalifeh, are all focused on the area of textile and print designs. LIFEWTR partnered with the CFDA to help these emerging designers make their marks. Blake is a contemporary menswear designer who embraces the colorfully absurd and wildly imaginative. Huang is an artisanal womenswear designer who connects to her deep interest in color when approaching design. Khalifeh is a textile designer whose style focuses on reviving artisanal traditions and cross-collaborations.
LIFEWTR Series 3:Emerging Fashion Design
PepsiCo Design & Innovation
54.79K
1.1M
LIFEWTR Series 2: Women In Art Brand Packaging by PepsiCo Design & Innovation
LIFEWTR Series 2: Women In Art Brand Packaging
LIFEWTR Series 2: Women In Art Brand Packaging
Less than 30% of artwork showcased in museums and large galleries are by women. LIFEWTR Series 2 seeks to advance and showcase women who are sources of inspiration through their creative expressions and ethos. This series features the work of Adrienne Gaither, Lynnie Zulu and Trudy Benson. These women are a diverse group of innovative thinkers: contributing unique forms of art, fresh ways to create art, unique outlooks and have the potential to influence culture in an impactful and positive way.
LIFEWTR Series 2: Women In Art
PepsiCo Design & Innovation
4K
80.09K
Lays Heartwork Campaign  by PepsiCo Design & Innovation
Lays Heartwork Campaign
Lays Heartwork Campaign
In extraordinary and challenging times, going about one's daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. The design team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In their eyes, their work is not just hard, it is Heartwork.
Lays Heartwork
PepsiCo Design & Innovation
491
9.84K
Adrenaline Space Beverage by PepsiCo Design & Innovation
Adrenaline Space Beverage
Adrenaline Space Beverage
Adrenaline Space
PepsiCo Design & Innovation
232
4.66K
Pepsi Mom Handworks Beverage by PepsiCo Design & Innovation
Pepsi Mom Handworks Beverage
Pepsi Mom Handworks Beverage
This limited edition Pepsi Mom Handworks series celebrates PepsiCo's collaboration with China Women's Development Foundations and Mom Handworks Cooperative Program. Pepsi and Mom Handworks kicked off their partnership as a part of the 2019 to bring joy and happiness to Chinese homes for New Year Campaign and also they can collectible series celebrates Chinese cultural heritage and showcases examples of three different regional embroidery styles.
Pepsi Mom Handworks
PepsiCo Design & Innovation
273
5.46K
Pepsi  SHFW Beverage by PepsiCo Design & Innovation
Pepsi SHFW Beverage
Pepsi SHFW Beverage
Pepsi  SHFW
PepsiCo Design & Innovation
263
5.28K
Tazo Refresh Beverage by PepsiCo Design & Innovation
Tazo Refresh Beverage
Tazo Refresh Beverage
Each of TAZOs blends are unique, refreshing, and artful, so the design team wanted to visually articulate the fresh flavor expression on shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands current fan base while attracting a new, more adventurous audience. Moving from the former TAZO equity that leaned closer to a refined and sophisticated visual expression, now the juxtaposition of fresh, bold ingredient colors alongside equity white cuts the noise in the tea category.
Tazo Refresh
PepsiCo Design & Innovation
265
5.3K
Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging by PepsiCo Design & Innovation
Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging
Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging
To celebrate the 2022 Autumn/Winter theme of Future Builders, whose creations were live-streamed to fashion fans and industry leaders across the globe, PepsiCo Design and Innovation designed a dynamic, visually arresting Pepsi Black that can be elevated with abstract swaths of bold color in two different color tones. They fractured the experimental illustration and then reassembled the broken pieces of color to symbolize the transformative impact of technology on communication, fashion, retail, and innovation.
Pepsi Black x Digital Shanghai FW 2023
PepsiCo Design & Innovation
33
660
Doritos W and Y Food Packaging by PepsiCo Design & Innovation
Doritos W and Y Food Packaging
Doritos W and Y Food Packaging
Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin and Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers' career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin and Yandel and this milestone musical event.
Doritos W and Y
PepsiCo Design & Innovation
31
633
Lay's Smiles Campaign Food Packaging by PepsiCo Design & Innovation
Lay's Smiles Campaign Food Packaging
Lay's Smiles Campaign Food Packaging
After a challenging year, Lay's felt the world could use a dose of happiness. So Lay's launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation a move for Lay's to take a big step forward in establishing itself as a purposeful brand. The Lay's Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
Lay's Smiles Campaign
PepsiCo Design & Innovation
60
1.2K
Lay's Love Packaging by PepsiCo Design & Innovation
Lay's Love Packaging
Lay's Love Packaging
What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay's introduced two new exciting, limited edition flavors, Lay's Herby Crush and Lay's Cheesy Love, in the run up to Valentine's Day 2021 to make the celebrations an "affair to remember". The colorful packs were designed to be flavor forward, donning a bold script in the center of the bag.
Lay's Love
PepsiCo Design & Innovation
68
1.36K
LIFEWTR Series 4: Arts in Education Bottled Water by PepsiCo Design & Innovation
LIFEWTR Series 4: Arts in Education Bottled Water
LIFEWTR Series 4: Arts in Education Bottled Water
LIFEWTR is a premium water brand committed to advancing and showcasing the sources of creativity and inspiring the next generation of artists. LIFEWTR’s Series 4: Arts in Education showcases the works of three emerging artists, Luis Gonzalez, KRIVVY, and David Lee, who demonstrate the far-reaching impact and positive influence that art has had on their lives. Through a partnership with Scholastic, LIFEWTR helped to provide classroom art kits, fill the gaps in communities where youth do not have access to art in school, and shine a light on the significance of art education.
LIFEWTR Series 4: Arts in Education
PepsiCo Design & Innovation
899
17.99K
7UP Egypt Ltd Edition Series Beverage Packaging by PepsiCo Design & Innovation
7UP Egypt Ltd Edition Series Beverage Packaging
7UP Egypt Ltd Edition Series Beverage Packaging
7UP champions originality and helps people get back to their most authentic selves. The 7UP Egypt Limited Edition Series, created in partnership with Egyptian artist Ghada Wali, celebrates Egypt’s identity, various eras, themes, and styles. The campaign was an opportunity to celebrate and take pride in all things Egyptian. The series includes 4 illustrations: a pharaoh with pop art sensibilities teamed with bold lines and vibrant colors, modernized Egyptian trademark patterns, an iconic cat with lotus flower embellishments, and the diverse and kitschy art found on Egyptian trucks.
7UP Egypt Ltd Edition Series
PepsiCo Design & Innovation
1.04K
20.81K
LIFEWTR Series 5: Arts in Education Bottled Water by PepsiCo Design & Innovation
LIFEWTR Series 5: Arts in Education Bottled Water
LIFEWTR Series 5: Arts in Education Bottled Water
LIFEWTR Series 5, Art Beyond Borders, celebrated the power of art to create cultural understanding and unity through artists whose work is inspired by multiple cultures. LIFEWTR, in partnership with Frieze, one of the world’s leading contemporary art publications and event institutions, hosted a series of panels and events at the Frieze NY Art Fair to engage the community in a conversation about cultural exchange through art.
LIFEWTR Series 5: Arts in Education
PepsiCo Design & Innovation
760
15.2K
Brisk x Marvel Studios: Wakanda Forever Limited Edition Packaging by PepsiCo Design & Innovation
Brisk x Marvel Studios: Wakanda Forever Limited Edition Packaging
Brisk x Marvel Studios: Wakanda Forever Limited Edition Packaging
To celebrate the premiere of Marvel Studios’ Black Panther, PepsiCo launched a limited edition package that combines ultra-premium technologies with a unique and memorable product design. The team wanted to create something truly new, memorable and authentically relevant to our brand purpose while celebrating the blockbuster film. A magnetic carton with fully printed, HiLight Smart LED lights illuminates when activated to reveal Wakandan script. Mimicking the Black Panther character, the aluminum can features a tactile varnish that emphasizes graphic elements and includes a 3D printed mask.
Brisk x Marvel Studios: Wakanda Forever
PepsiCo Design & Innovation
634
12.69K
Pepsi Prestige Aluminum Bottle by PepsiCo Design & Innovation
Pepsi Prestige Aluminum Bottle
Pepsi Prestige Aluminum Bottle
Pepsi Prestige
PepsiCo Design & Innovation
7.85K
156.99K
LIFEWTR Series 1 Bottle Graphics by PepsiCo Design & Innovation
LIFEWTR Series 1 Bottle Graphics
LIFEWTR Series 1 Bottle Graphics
LIFEWTR Series 1
PepsiCo Design & Innovation
33.47K
669.37K
Ojas Studio Packaging by PepsiCo Design & Innovation
Ojas Studio Packaging
Ojas Studio Packaging
Ojas Studio is a food and lifestyle brand created for the modern yogi to spread the love and wonder of Ayurveda, an ancient Indian system of wellness. The 3 date and grain bite recipes are inspired by the 3 doshas. The ingredients on our packaging alongside color coding and icon systems aim to simplify which recipes might be best suited to each dosha. We worked to develop a system that felt approachable and modern, while honoring its ancient roots.
Ojas Studio
PepsiCo Design & Innovation
257
5.16K
Mtn Dew AMP Game Fuel Launch Packaging by PepsiCo Design & Innovation
Mtn Dew AMP Game Fuel Launch Packaging
Mtn Dew AMP Game Fuel Launch Packaging
Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
Mtn Dew AMP Game Fuel Launch
PepsiCo Design & Innovation
306
6.13K
Bubly Bounce Beverage Packaging by PepsiCo Design & Innovation
Bubly Bounce Beverage Packaging
Bubly Bounce Beverage Packaging
When bubly first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine-energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
Bubly Bounce
PepsiCo Design & Innovation
56
1.13K
Sabritas X Netflix Money Heist Food Packaging by PepsiCo Design & Innovation
Sabritas X Netflix Money Heist Food Packaging
Sabritas X Netflix Money Heist Food Packaging
The challenge was to create an excitingly unique Sabritas plus Netflix Money Heist LTO promotion that engages and encourages people to share and collect the packs and ignite social media buzz. This was the first time that the designers worked with Netflix on a show promotion, and it came at an important and historical moment.
Sabritas X Netflix Money Heist
PepsiCo Design & Innovation
57
1.16K
Lay's 2021 Mood Match Food Packaging by PepsiCo Design & Innovation
Lay's 2021 Mood Match Food Packaging
Lay's 2021 Mood Match Food Packaging
When designing their year end limited edition packaging for an exclusive social media giveaway, Lay's decided to create four mood ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay's fans. With that in mind, Lay's 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese and Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Lay's 2021 Mood Match
PepsiCo Design & Innovation
52
1.06K
Mirinda Vintage Special Edition Beverage Packaging by PepsiCo Design & Innovation
Mirinda Vintage Special Edition Beverage Packaging
Mirinda Vintage Special Edition Beverage Packaging
On the label, the instantly recognizable orange shaped logo is front and center, with the Mirinda name spelled out in bubble like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
Mirinda Vintage Special Edition
PepsiCo Design & Innovation
60
1.2K
Lay's Flavor Swap Influencer Kit Food Packaging by PepsiCo Design & Innovation
Lay's Flavor Swap Influencer Kit Food Packaging
Lay's Flavor Swap Influencer Kit Food Packaging
For the swap, the Design Team combined the current Lay's bag design with the brand colors for each of the respective flavors: blue for Cool Ranch and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Lay's Flavor Swap Influencer Kit
PepsiCo Design & Innovation
63
1.27K
Out Here Its Dew  Campaign  by PepsiCo Design & Innovation
Out Here Its Dew Campaign
Out Here Its Dew Campaign
With the visual language of this campaign in tow it was time to hit the great outdoors, with a world class outdoor photographer. The goal with the production was to build a robust library of images for use in retail point-of-sale, social and out of home advertising. Designers were challenged by a rapid timeline and also the fact that they were trying to depict early Spring, Summer and Fall all in one shoot. Working with network of partners, designers found the right location that could work for all scenarios and produced hours of footage and hundreds of images.
Out Here Its Dew
PepsiCo Design & Innovation
185
3.7K
Lipton Pop Art Special Edition Beverage by PepsiCo Design & Innovation
Lipton Pop Art Special Edition Beverage
Lipton Pop Art Special Edition Beverage
Lipton Pop Art Special Edition
PepsiCo Design & Innovation
207
4.16K
Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign by PepsiCo Design & Innovation
Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign
Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign
Pepsi China's Moments Campaign celebrates 6 shared moments most important to Chinese youth: music, sports, meals, celebration, travel, and cinema. Pepsi leverages the success of the PepsiMoji campaign and worked with China's largest social app, Tencent QQ, to create an exciting on-pack augmented reality interaction that brings Pepsi Moments to life. Alongside other social and activations, Pepsi Moments generates buzz and interaction among consumers and boosts their love for the brand.
Pepsi Moments CHINA
PepsiCo Design & Innovation
1.86K
37.16K
Miller's Batch Brand Packaging by PepsiCo Design & Innovation
Miller's Batch Brand Packaging
Miller's Batch Brand Packaging
Miller's Batch brings us closer to the story of the oat through a packaging design that is simultaneously straightforward and premium. This origin story is featured prominently against a natural kraft canvas accented with original imagery, vivid colors, and authentic typography. Upon opening the oatmeal blend cartons, the inner flap reveals a beautiful illustrative pattern that highlights the premium ingredients.
Miller's Batch
PepsiCo Design & Innovation
2.63K
52.68K
7Up Lemon Lemon Brand Packaging by PepsiCo Design & Innovation
7Up Lemon Lemon Brand Packaging
7Up Lemon Lemon Brand Packaging
7up Lemon Lemon is where sparkling water, 6% lemon juice, and a touch of sweetness come together for fresh, fizzy goodness. The visual language combines the appeal of the vintage world of nostalgic lemonade with whimsical and modern design elements. The bright color palate is based on the colors of real fruit found in nature and the bold stripes are the backdropto the Lemon Lemon universe, creating a sense of flow and movement, which helps the packaging pop at shelf.
7Up Lemon Lemon
PepsiCo Design & Innovation
2.24K
44.72K
Maker Oats Brand Packaging by PepsiCo Design & Innovation
Maker Oats Brand Packaging
Maker Oats Brand Packaging
The Maker Oats story includes conveying ease through simplicity, premium ingredients through product visibility, and a reusable jar and refill system for sustainability. The design language, inspired by Scandinavian simplicity, embraces simple geometry paired with clean iconography and sans serif letterforms, translating traditional premium cues into a modern interpretation. The strategy goes against the category norms to disrupt and create a unique point of difference. The use of purposeful, premium materials shifts the conversation from "just another oatmeal" to a breakfast experience.
Maker Oats
PepsiCo Design & Innovation
694
13.89K
Pepsi x Shanghai Fashion Week SS 2018 Brand Packaging and Campaign by PepsiCo Design & Innovation
Pepsi x Shanghai Fashion Week SS 2018 Brand Packaging and Campaign
Pepsi x Shanghai Fashion Week SS 2018 Brand Packaging and Campaign
The new Pepsi zero sugar limited edition black can created for Shanghai Fashion Week celebrates the collaboration between the fashion world and the Pepsi Live without compromise attitude. The creative direction is in line with Shanghai Fashion week’s theme of boundaryless. The can features a minimal and yet sophisticated black marble design which creates an iconic and aspirational aesthetic that challenges traditional concepts of materials, forms and products.
Pepsi x Shanghai Fashion Week SS 2018
PepsiCo Design & Innovation
2.86K
57.21K
Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging by PepsiCo Design & Innovation
Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging
Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging
The Pepsi x 7UP Chinese New Year LTO Cans feature a creative direction that features pop art illustrations and contrasts fluid and rigid shapes, depicting iconic visual elements that are unique to this celebration. These symbols - plum blossoms, fish, lanterns, firecrackers - are concealed within the beautiful, decorative pattern. The story behind the design unfurls as the consumer discovers symbol after symbol.
Pepsi x 7Up Chinese New Year LTO Cans
PepsiCo Design & Innovation
2.13K
42.55K
Pepsi China CNY Year of the Dog Brand Packaging by PepsiCo Design & Innovation
Pepsi China CNY Year of the Dog Brand Packaging
Pepsi China CNY Year of the Dog Brand Packaging
The 2018 Pepsi Year of the Dog Limited Edition Cans honor the spirit of the Chinese New Year, in combination with Pepsi’s youthful "Live for Now" ethos. The 2018 zodiac sign, the dog, is commemorated with a minimalistic and iconic design, using solid colors framed with bold lines to illustrate the breeds and their unique personality traits. The limited edition collection, which was only available on e-commerce platforms, created an impactful, daringly aspirational brand experience to resonate emotionally with consumers.
Pepsi China CNY Year of the Dog
PepsiCo Design & Innovation
3.13K
62.57K
PepsiCo NSPIRE Mobile Kitchen by PepsiCo Design & Innovation
PepsiCo NSPIRE Mobile Kitchen
PepsiCo NSPIRE Mobile Kitchen
PepsiCo NSPIRE is a premier mobile food and beverage kitchen that engages both consumers and customers, created in collaboration with award-winning industrial designer Karim Rashid. Featuring culinary, mixology, and beverage innovation, the PepsiCo NSPIRE design approach embodies the fun spirited nature of touchscreen fountain Pepsi Spire and invites consumers to enjoy unique recipes crafted by the company chefs and customizable drinks. PepsiCo NSPIRE provides an opportunity for PepsiCo to engage consumers with Pepsi Spire digital equipment while showcasing culinary innovations.
PepsiCo NSPIRE
PepsiCo Design & Innovation
30.7K
613.93K
Pepsi Year of the Pig Ltd Ed Beverage Packaging by PepsiCo Design & Innovation
Pepsi Year of the Pig Ltd Ed Beverage Packaging
Pepsi Year of the Pig Ltd Ed Beverage Packaging
The 2019 Pepsi Year of the Pig limited edition can collection celebrates the holiday with emotional resonance. These hand-crafted illustrations communicate the energy and enthusiasm of the holiday. The 2019 zodiac sign, the pig, symbolizes wealth and good fortune and is featured alongside dynamic elements of Chinese New Year. Each illustration is encompassed by a vibrant heart shape that expresses the idea of “for the love of giving” during this festival. This unique and limited edition series is available for purchase on e-commerce platforms and premiums in BTL sales in China.
Pepsi Year of the Pig Ltd Ed
PepsiCo Design & Innovation
779
15.6K
Evervess Soda Water Beverage by PepsiCo Design & Innovation
Evervess Soda Water Beverage
Evervess Soda Water Beverage
Evervess Soda Water
PepsiCo Design & Innovation
220
4.4K
Imagine Snacks Packaging by PepsiCo Design & Innovation
Imagine Snacks Packaging
Imagine Snacks Packaging
IMAG!NE is all about re-thinking snack foods and re-imagining snack time. IMAG!NE carries a playful and spontaneous aesthetic reminiscent of elementary school crafting and creativity. All the visual elements were built from construction paper and scissors, including a full typeface. The lettering and layouts were all done by hand for the packaging, display cases, website and other brand materials. The branding even extends to the shipping boxes that offer opportunities for kids to let their imaginations run wild and create new worlds out of cardboard.
Imagine Snacks
PepsiCo Design & Innovation
500
10K
7UP Global Brand Refresh Drink Packaging by PepsiCo Design & Innovation
7UP Global Brand Refresh Drink Packaging
7UP Global Brand Refresh Drink Packaging
The 7UP refresh, available outside the United States, was completed to reference the brand’s history in a bold and contemporary way. The visually rich and engaging brand platform tells a unique and totally 7UP story. The brand tagline, Feels Good to be You, was brought to life in a unique and ownable way, full of confidence and swagger, in order to be more relevant to today’s consumer. Powerful product photography highlights refreshment, and quirky lifestyle shots communicate playful cleverness, along with a nod to the illustrative legacy of 7UP.
7UP Global Brand Refresh
PepsiCo Design & Innovation
474
9.48K
7UP Vintage Pack 2018 Beverage Packaging by PepsiCo Design & Innovation
7UP Vintage Pack 2018 Beverage Packaging
7UP Vintage Pack 2018 Beverage Packaging
The 7UP vintage cans, available outside the US, were created in collaboration with artists worldwide. The challenge was to extend the brand’s 2018 refresh and drive incremental sales, so the vintage pack program was developed to highlight 7UP’s quirky legacy. 7UP has always celebrated individuality and non-conformity in its own way. Referencing its history, the team created a visually rich and engaging platform. Each piece of artwork was inspired by the people, culture, and aesthetic of 7UP over the decades. Fido Dido is a trademark of Fido Dido Inc., used with permission. All rights reserved.
7UP Vintage Pack 2018
PepsiCo Design & Innovation
857
17.15K
Pepsi x SHFW Spring Summer 2019 Beverage Packaging by PepsiCo Design & Innovation
Pepsi x SHFW Spring Summer 2019 Beverage Packaging
Pepsi x SHFW Spring Summer 2019 Beverage Packaging
The creative manifesto for Shanghai Fashion Week Spring/Summer 2019 was about individuality and centered around the message that creativity is a powerful inner force that brings change. Integrating this year’s creative manifesto into the limited edition can design, the can features bright blocks of color colliding within the black backdrop to create a celebratory and unique expression of art within the context of packaging design. At the Shanghai Fashion Week venue, consumers engaged with immersive Pepsi experiences, including a Pepsi booth, lightbox, and more.
Pepsi x SHFW Spring Summer 2019
PepsiCo Design & Innovation
446
8.94K
Fido Dido House by 7UP Free  Experiential by PepsiCo Design & Innovation
Fido Dido House by 7UP Free Experiential
Fido Dido House by 7UP Free Experiential
Fido Dido House by 7UP Free
PepsiCo Design & Innovation
320
6.41K
Pepsi x Shanghai Fashion Week 2016 Can Aluminum Can by PepsiCo Design & Innovation
Pepsi x Shanghai Fashion Week 2016 Can Aluminum Can
Pepsi x Shanghai Fashion Week 2016 Can Aluminum Can
Pepsi x Shanghai Fashion Week 2016 Can
PepsiCo Design & Innovation
792
15.85K
Lay’s Year of the Monkey Ltd Collection Snack Bag by PepsiCo Design & Innovation
Lay’s Year of the Monkey Ltd Collection Snack Bag
Lay’s Year of the Monkey Ltd Collection Snack Bag
Lay’s Year of the Monkey Ltd Collection
PepsiCo Design & Innovation
648
12.98K
1893 from the makers of Pepsi-Cola Can Design by PepsiCo Design & Innovation
1893 from the makers of Pepsi-Cola Can Design
1893 from the makers of Pepsi-Cola Can Design
1893 from the makers of Pepsi-Cola
PepsiCo Design & Innovation
697
13.95K
Pepsi x Shanghai Fashion Wk SS17 Ltd Ed Aluminum Can Graphics by PepsiCo Design & Innovation
Pepsi x Shanghai Fashion Wk SS17 Ltd Ed Aluminum Can Graphics
Pepsi x Shanghai Fashion Wk SS17 Ltd Ed Aluminum Can Graphics
Pepsi x Shanghai Fashion Wk SS17 Ltd Ed
PepsiCo Design & Innovation
669
13.39K
7up Sip Up Summer Series Limited Edition Aluminum Cans by PepsiCo Design & Innovation
7up Sip Up Summer Series Limited Edition Aluminum Cans
7up Sip Up Summer Series Limited Edition Aluminum Cans
7up Sip Up Summer Series
PepsiCo Design & Innovation
712
14.25K
PEPCity 2016 Visual Identity by PepsiCo Design & Innovation
PEPCity 2016 Visual Identity
PEPCity 2016 Visual Identity
PEPCity 2016
PepsiCo Design & Innovation
636
12.73K
Pepsi Year of the Rooster Ltd Ed Can Can graphics by PepsiCo Design & Innovation
Pepsi Year of the Rooster Ltd Ed Can Can graphics
Pepsi Year of the Rooster Ltd Ed Can Can graphics
Pepsi Year of the Rooster Ltd Ed Can
PepsiCo Design & Innovation
627
12.54K
Pepsi MetLife Stadium Exhibition by PepsiCo Design & Innovation
Pepsi MetLife Stadium Exhibition
Pepsi MetLife Stadium Exhibition
As Super Bowl XLVIII came to the New York area in 2013, Pepsi aimed to give fans a grand entrance into Met Life stadium. Pepsi set out to create an experience that would engage fans in an unexpected and dynamic way. As a key landmark, it was important for the Pepsi Gate to drive locational awareness for fans. It was also imperative for Pepsi to develop a visual presence that was in-step with its new global visual identity system that was simultaneously rolling out around the world.
Pepsi MetLife Stadium
PepsiCo Design & Innovation
3.2K
63.93K
Hello Goodness Life in a Day Brand Messaging by PepsiCo Design & Innovation
Hello Goodness Life in a Day Brand Messaging
Hello Goodness Life in a Day Brand Messaging
Hello Goodness was created to make 24/7 healthier solutions accessible to the on-the-go consumer. The brand curates PepsiCo's portfolio of better-for-you snacks & beverages and makes them easily accessible. Hello Goodness was launched with a sleekly designed next-generation vending machine and the platform is exploring and prototyping new ways to go beyond vending. The Hello Goodness brand communicates a visual design language that is clean, colorful and category breaking.
Hello Goodness Life in a Day
PepsiCo Design & Innovation
611
12.22K
Stubborn Soda Cans Packaging by PepsiCo Design & Innovation
Stubborn Soda Cans Packaging
Stubborn Soda Cans Packaging
For the Stubborn Soda brand refresh, the design team used bold typography and color to craft a flavor forward story with a category disrupting style. With letterpress like type, the design is a modern take on an editorial poster aesthetic. Each flavor is represented by non primary, complementary color blocks that reflect the unique and unexpected ingredient combinations.
Stubborn Soda Cans
PepsiCo Design & Innovation
194
3.9K
Game Fuel Team Optic Champions Can Packaging by PepsiCo Design & Innovation
Game Fuel Team Optic Champions Can Packaging
Game Fuel Team Optic Champions Can Packaging
Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.
Game Fuel Team Optic Champions Can
PepsiCo Design & Innovation
233
4.67K
Near East Redesign Food Packaging by PepsiCo Design & Innovation
Near East Redesign Food Packaging
Near East Redesign Food Packaging
The new Near East is founded in a singular brand design idea, executed across identity and packaging. This establishes Near East as the most inspired natural choice for authentic, easy meal creation. To improve the brand’s visual language and increase brand equity recognition, a henna inspired pattern now radiates from the brand and anchors the story with a global feel. Enhanced appetite appeal was achieved with a direct macro shot of delicious grains, reinforced by key ingredients.
Near East Redesign
PepsiCo Design & Innovation
376
7.53K
Off the Eaten Path (UK) Savory Snack by PepsiCo Design & Innovation
Off the Eaten Path (UK) Savory Snack
Off the Eaten Path (UK) Savory Snack
Motivated by authentic experiences that pique curiosity, Off the Eaten Path is a new range of premium plant based and vegetable snacks with unexpected blends of familiar ingredients. The hand-drawn illustrations, inspired by premium health and beauty categories, romance the key ingredients inside. The bag in carton structure stands out at shelf amongst the competition.
Off the Eaten Path (UK)
PepsiCo Design & Innovation
351
7.03K
Pepsi Homemade Carbination Product by PepsiCo Design & Innovation
Pepsi Homemade Carbination Product
Pepsi Homemade Carbination Product
Homemade allows everyone to craft a Pepsi where and when they want with quality ingredients and no artificial sweeteners, blending flavor and sparkling water to their preference. The design language of the pods, bottles and packaging is clean, light and joyous. The Pepsi globe recurs in the shape of the pods, the simple logo treatment and in graphic silhouettes that resemble bubbles. The font of the logo has a hand-scribbled, human feel that emphasizes the homespun quality of the product.
Pepsi Homemade
PepsiCo Design & Innovation
1.7K
34.07K
Lay's Summer Days Ltd Edition Packaging Food Packaging by PepsiCo Design & Innovation
Lay's Summer Days Ltd Edition Packaging Food Packaging
Lay's Summer Days Ltd Edition Packaging Food Packaging
PepsiCo set out to embrace its distinction as the planet’s most popular snack brand with a collection of special edition packages for summer. To bring the spirit and character of an iconic global brand like Lay’s to life, Lay’s partnered with French artist Malika Favre, whose unmistakable bold minimalist style – often described as Pop Art meets OpArt - has established her as one of the world's most sought after graphic artists. The collaboration brought to life classic moments of summer creating a visually striking pack on shelf and meaningful connections with consumers.
Lay's Summer Days Ltd Edition Packaging
PepsiCo Design & Innovation
10.58K
211.59K
Pepsi Challenge China Aluminum Can by PepsiCo Design & Innovation
Pepsi Challenge China Aluminum Can
Pepsi Challenge China Aluminum Can
The Pepsi Challenge China Can dramatized the spirit of the Pepsi challenge campaign in which “Pepsi Ambassadors” issued a series of challenges and rewards to encourage the world to dream a little bigger, have more fun, and most importantly to Live for Now. Pepsi Challenge aimed to unleash the deep wealth of talent among China’s young entrepreneurs, designers, athletes, filmmakers, technologists, and musicians, leveraging a boldness that reflects China’s new generation. Each can was designed to resonate emotionally as a uniquely styled piece of art, together making a collectible series.
Pepsi Challenge China
PepsiCo Design & Innovation
10.69K
213.73K
Mix It Up Experience Fashion Event by PepsiCo Design & Innovation
Mix It Up Experience Fashion Event
Mix It Up Experience Fashion Event
PepsiCo Design conceived and created Mix It Up to celebrate the world of Pepsi, moving from multi-sensorial experiences with its beverage portfolio all the way to collections of products and moments embodying the purpose of the brand, transcending colas and ascending to the idea of LIVE FOR NOW. The Mix It Up space showcased the collision of the worlds of fashion, music, design and pop culture, featuring projects in partnership with leading talents during Milan Design Week.
Mix It Up Experience
PepsiCo Design & Innovation
11.69K
233.72K
F!ZZ: Grab Life by the Bubbles! Beverage Event by PepsiCo Design & Innovation
F!ZZ: Grab Life by the Bubbles! Beverage Event
F!ZZ: Grab Life by the Bubbles! Beverage Event
To define the F!ZZ beverage experience, we extended beyond traditional branded packaging, creating a unique event for consumers that is emotive and delightfully sensorial. A 360 degree immersive experience includes actual bubbles, spinning spheres, flavor scent tubes, a DJ and hands-on Fizzology experience come together to embody the fun spirited nature and emotion of F!ZZ. The engaging architecture and graphic design system uniquely define the surprising and exciting experience of Fizzology.
F!ZZ: Grab Life by the Bubbles!
PepsiCo Design & Innovation
11.04K
220.75K
7UP Global VIS Redesign Visual Identity System by PepsiCo Design & Innovation
7UP Global VIS Redesign Visual Identity System
7UP Global VIS Redesign Visual Identity System
7UP wanted to inject the authentic lemon-lime soda with fresh excitement. A rebranded style — logo, color, typography and other elements — updates the look of the original “un-cola,” highlighting its bubbly personality, while recognizing its legacy and heritage. The rejuvenated visual identity system builds on the brand’s authentic equity and history, while staying true to its witty, naturally confident character. This visual identity system will introduce an impactful change in brand communication and reframe 7UP as the as the authentic and original lemon-lime trademark since 1929.
7UP Global VIS Redesign
PepsiCo Design & Innovation
790
15.81K
PepsiCo Beverage Station Beverage Station by PepsiCo Design & Innovation
PepsiCo Beverage Station Beverage Station
PepsiCo Beverage Station Beverage Station
The PepsiCo Beverage Station at PepsiCo’s Purchase headquarters is one of the flagship designs that allows users to customize their own beverage through mixology. Positioned as an arc, the layout creates a surprise moment of discovery, gradually displaying the touch-screen interfaces of the Spire fountains in an array that is impressive and inspiring. A black Corian background seamlessly integrates the equipment, allowing the touch-screen engagement to become the primary sensorial experience. The façade allows customization and integration in the surrounding environment of the interior space.
PepsiCo Beverage Station
PepsiCo Design & Innovation
1.4K
28.03K
Pepsi Spire 3.0 Beverage Dispenser by PepsiCo Design & Innovation
Pepsi Spire 3.0 Beverage Dispenser
Pepsi Spire 3.0 Beverage Dispenser
Pepsi Spire 3.0 is a state-of-the-art touchscreen fountain dispenser that transforms today’s beverage pouring process into a new, engaging consumer experience offering up to 500 beverage combinations. Spire 3.0 utilizes a personal 15.6” touchscreen and combines it with an integrated ice dispensing capability within a medium footprint that provides versatility to fit into various restaurant types.
Pepsi Spire 3.0
PepsiCo Design & Innovation
2.01K
40.29K
PepsiCo NSPIRE Mobile Kitchen by PepsiCo Design & Innovation
PepsiCo NSPIRE Mobile Kitchen
PepsiCo NSPIRE Mobile Kitchen
PepsiCo NSPIRE is a premier mobile food and beverage kitchen that engages both consumers and customers as well as a graphic and transportation design system that is synergistic with the user interface of the Spire family. The approach embodies the fun spirited nature of Pepsi Spire through colors and dynamic movement of graphics on a structural surface that is both minimal and modern in form. The halo shaped service window is a gesture to the holistic approach at PepsiCo to bring both food and beverage offerings into one holistic experience.
PepsiCo NSPIRE
PepsiCo Design & Innovation
11.46K
229.14K
Caleb's Kola Beverage Brand by PepsiCo Design & Innovation
Caleb's Kola Beverage Brand
Caleb's Kola Beverage Brand
Caleb’s Kola was made from simple ingredients, starting with sparkling water, fair trade cane sugar and kola nut extract. The small group of cola lovers who created Caleb’s Kola made hundreds of batches until they got it exactly right—with unique and delicious citrus and spice notes, bubbles that are exactly the right size, and a unique effervescence. The label design aesthetic ties to the simplicity of the product’s ingredients.
Caleb's Kola
PepsiCo Design & Innovation
1.68K
33.51K
PepsiCo Global Cooler Refrigerated Cooler by PepsiCo Design & Innovation
PepsiCo Global Cooler Refrigerated Cooler
PepsiCo Global Cooler Refrigerated Cooler
PepsiCo Global Cooler
PepsiCo Design & Innovation
515
10.32K
Hello Goodness Vending Machine by PepsiCo Design & Innovation
Hello Goodness Vending Machine
Hello Goodness Vending Machine
Hello Goodness
PepsiCo Design & Innovation
786
15.73K
PepsiCo Mix It Up 2016 Interior by PepsiCo Design & Innovation
PepsiCo Mix It Up 2016 Interior
PepsiCo Mix It Up 2016 Interior
PepsiCo Mix It Up 2016
PepsiCo Design & Innovation
375
7.52K
PepsiMoji PEC Bottle by PepsiCo Design & Innovation
PepsiMoji PEC Bottle
PepsiMoji PEC Bottle
PepsiMoji
PepsiCo Design & Innovation
481
9.63K
Alvalle Gazpacheria Event  Consumer Experience by PepsiCo Design & Innovation
Alvalle Gazpacheria Event Consumer Experience
Alvalle Gazpacheria Event Consumer Experience
Alvalle Gazpacheria Event
PepsiCo Design & Innovation
626
12.52K
Stubborn Soda Beverage Packaging by PepsiCo Design & Innovation
Stubborn Soda Beverage Packaging
Stubborn Soda Beverage Packaging
Stubborn Soda
PepsiCo Design & Innovation
503
10.07K
INIT Fruit & Nut Bar Snack Bar by PepsiCo Design & Innovation
INIT Fruit & Nut Bar Snack Bar
INIT Fruit & Nut Bar Snack Bar
INIT is a new fruit and nut bar made of simple ingredients that taste great. The design features playful, upbeat and casual typographic elements and the ingredients are highlighted to communicate natural simplicity.
INIT Fruit & Nut Bar
PepsiCo Design & Innovation
532
10.65K
Pepsi x Italian Design Icons Can graphics by PepsiCo Design & Innovation
Pepsi x Italian Design Icons Can graphics
Pepsi x Italian Design Icons Can graphics
Pepsi x Italian Design Icons
PepsiCo Design & Innovation
553
11.08K
Life Redesign Cereal Packaging by PepsiCo Design & Innovation
Life Redesign Cereal Packaging
Life Redesign Cereal Packaging
The Life redesign challenge was to retell the brand story to reflect what people love about Life and deepen the brand's emotional connection. Life’s new look now embraces the core of the brand values in a way that attracts families shopping the cereal aisle. The front panel reflects the perspective of a child who has drawn a sun around their breakfast bowl, crafting a story rooted from imagination. The drawing represents how Life greets the morning sun and happiness. This carries through to the back panel where fun games are introduced for families to enjoy as a kick start to a brighter day.
Life Redesign
PepsiCo Design & Innovation
326
6.54K
Alvalle Redesign Food Packaging by PepsiCo Design & Innovation
Alvalle Redesign Food Packaging
Alvalle Redesign Food Packaging
Alvalle is Spain’s leading gazpacho brand, delivering an experience that evokes homemade freshness and authenticity. In need of a visual expression to match its status as the category branded leader, Alvalle sought to elevate the story of its fresh, premium ingredients to compete with the abundance of gazpacho brands emerging in markets outside of Spain. With a contemporary design, its personality comes to life in the harmonious blend of fresh ingredients. The vibrant red represents the passion and commitment of the brand and the logo mark evokes the bravado and heritage of Spanish culture.
Alvalle Redesign
PepsiCo Design & Innovation
395
7.91K
Pepsi Live For Now Limited Edition Capsule Collection Fashion Accessories by PepsiCo Design & Innovation
Pepsi Live For Now Limited Edition Capsule Collection Fashion Accessories
Pepsi Live For Now Limited Edition Capsule Collection Fashion Accessories
Pepsi “Live for Now” Capsule Collection features a range of products across categories, including fashion apparel and accessories, electronics and skateboards created in partnership with iconic and cutting-edge international designers and artwork from six of the hottest street artists around the world.
Pepsi Live For Now Limited Edition Capsule Collection
PepsiCo Design & Innovation
1.12K
22.34K
The Pulse of New Talent Fashion Showcase by PepsiCo Design & Innovation
The Pulse of New Talent Fashion Showcase
The Pulse of New Talent Fashion Showcase
The Pulse of New Talent showcase captures the essence of youthful excitement, energy and self-expression through the fresh lens of 14 distinct personalities culled from six countries representing an exciting, international world view. The 20 piece collection features inspired and inventive designs; from a visionary visor and imaginative tops and jackets, to youthful swimwear and architecturally inspired outerwear and accessories including bags.
The Pulse of New Talent
PepsiCo Design & Innovation
1.21K
24.2K
helloGoodness Vending Machine by PepsiCo Design & Innovation
helloGoodness Vending Machine
helloGoodness Vending Machine
Known as HelloGoodness, two side-by-side vending units coexist: one dispenses our better-for-you beverages and the other our better-for-you snacks. The design simplifies the vending experience by providing a clean surface with a framing element that visually ties the glass areas between the two units. Consumers want more choices for what they eat and drink on the go, and HelloGoodness offers a fresh interpretation of the traditional vending experience by helping to provide the choices they want.
helloGoodness
PepsiCo Design & Innovation
877
17.55K
Stubborn Craft Fountain Beverage Dispenser by PepsiCo Design & Innovation
Stubborn Craft Fountain Beverage Dispenser
Stubborn Craft Fountain Beverage Dispenser
This fountain is designed specifically for Stubborn Soda. Stubborn Soda is about doing things the right way, even if it is the hard way – because it tastes better. The brand values translate consistently into the Visual Design Language, colors, materials and finishes. The main focus point in the consumer journey is the pouring area with visible branding. The unique pull—tab handles convey a unique craft soda pouring experience.
Stubborn Craft Fountain
PepsiCo Design & Innovation
878
17.57K
Pepsi Year of the Monkey Ltd Edition Can Aluminum Can by PepsiCo Design & Innovation
Pepsi Year of the Monkey Ltd Edition Can Aluminum Can
Pepsi Year of the Monkey Ltd Edition Can Aluminum Can
Pepsi Year of the Monkey Ltd Edition Can
PepsiCo Design & Innovation
423
8.47K
Pepsi Touch Tower 2.0 Interactive Beverage Dispenser by PepsiCo Design & Innovation
Pepsi Touch Tower 2.0 Interactive Beverage Dispenser
Pepsi Touch Tower 2.0 Interactive Beverage Dispenser
Pepsi Touch Tower 2.0 is a digital fountain dispenser that transforms today’s beverage pouring process into an engaging consumer experience, providing over 100 high quality drink combinations from up to 12 brands & 6 flavor shots. It's playful graphic user interface attracts the consumer, communicates variety and allows easy customization of one’s drink. The form clearly highlights the interaction zones in a careful ergonomic configuration, from the angle of the screen, the visibility of the nozzle, the location and light staging of the cup, and the accessibility of the ADA panel.
Pepsi Touch Tower 2.0
PepsiCo Design & Innovation
2.46K
49.16K
Pepsi Solar Cart Vending Cart Solar Cooler by PepsiCo Design & Innovation
Pepsi Solar Cart Vending Cart Solar Cooler
Pepsi Solar Cart Vending Cart Solar Cooler
Pepsi Solar Cart
PepsiCo Design & Innovation
1.28K
25.65K
Pepsi Spire 5.0 Interactive Dispenser   by PepsiCo Design & Innovation
Pepsi Spire 5.0 Interactive Dispenser
Pepsi Spire 5.0 Interactive Dispenser
Pepsi Spire 5.0
PepsiCo Design & Innovation
1.58K
31.57K
Pepsi Smart Cooler Digital Cooler by PepsiCo Design & Innovation
Pepsi Smart Cooler Digital Cooler
Pepsi Smart Cooler Digital Cooler
Pepsi Smart Cooler
PepsiCo Design & Innovation
892
17.86K
Cultura Pepsi Destination Beverage Dispenser by PepsiCo Design & Innovation
Cultura Pepsi Destination Beverage Dispenser
Cultura Pepsi Destination Beverage Dispenser
PepsiCo designed a new beverage experience at Cultura Pizza e Vita where the fountains are freestanding and the ice machine is incorporated into the wall. The destination is set up for a logical flow and simple user interaction. The user interface guides you through the creation of your soda while all secondary elements disappear within the white Corian wall. The setting elevates and focuses attention on the floor-standing Pepsi Spire 2.0.
Cultura Pepsi Destination
PepsiCo Design & Innovation
534
10.69K
Pepsi Perfect Limited Edition Beverage Bottle by PepsiCo Design & Innovation
Pepsi Perfect Limited Edition Beverage Bottle
Pepsi Perfect Limited Edition Beverage Bottle
The iconic brand Pepsi went “back to the future” and launched an integrated effort with digital content, cinema programs and more to celebrate its role in one of the biggest movie franchises of all time. In the popular film, Pepsi Perfect was sold at the Café 80’s in 2015. The commemorative design stayed as close to the original prop as possible while making a few tweaks that elevated it to the standard of today’s market. The design of the special packaging created for a small batch of bottles featured the date and time, tapping into the strong emotional attachment of the movie’s fan base.
Pepsi Perfect
PepsiCo Design & Innovation
574
11.49K

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