PepsiCo Design and Innovation
UNITED STATES OF AMERICA
Meet PepsiCo Design and Innovation - a powerhouse of good design, creativity and innovation based in United States of America. PepsiCo Design and Innovation's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in PepsiCo Design and Innovation's impressive haul of 123 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Advertising, Event, Mobile, Social, Limited Edition, Culinary Art, Graphic, Interior, Kitchenware, Accessory, Interface, Sustainable Product and Consumer Electronics, PepsiCo Design and Innovation's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, PepsiCo Design and Innovation masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores PepsiCo Design and Innovation's celebration of creativity and an unyielding quest for innovation.
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Pepsi Expo 2020 Beverage
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Pepsi Chinas People Daily New Media Beverage
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Pepsi Big Football Event LTO Beverage Packaging
Wherever there is football, there is Pepsi. The brand wanted to celebrate the Big Football Event in 2022 i in Qatar, the first time ever hosted by an Arab country , with an unexpected Pepsi twist. The brand was not an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
Wherever there is football, there is Pepsi. The brand wanted to celebrate the Big Football Event in 2022 i in Qatar, the first time ever hosted by an Arab country , with an unexpected Pepsi twist. The brand was not an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
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Lays Dungeons and Dragons Food Packaging
AY’s went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons and Dragons, Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement. The main character in our campaign was The Potato, a character in the movie And Yes An actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip perfecting potatoes grown on over 100 farms across the US and a handful in Canada.
AY’s went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons and Dragons, Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement. The main character in our campaign was The Potato, a character in the movie And Yes An actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip perfecting potatoes grown on over 100 farms across the US and a handful in Canada.
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Pepsi New Year 2022 LTO Beverage Packaging
These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
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MTN Dew Cake-Smash Beverage Packaging
Mtn Dew found a creative way to recapture some of the fun of our collective cake worthy celebrations, birthdays, weddings, graduations, or even life itself and created a cake flavored Dew. It was time for a Do-Over. Speaking directly to consumers' missed milestones, Mtn Dew delivered a product that captured the optimism and celebratory spirit that we all could use more of.
Mtn Dew found a creative way to recapture some of the fun of our collective cake worthy celebrations, birthdays, weddings, graduations, or even life itself and created a cake flavored Dew. It was time for a Do-Over. Speaking directly to consumers' missed milestones, Mtn Dew delivered a product that captured the optimism and celebratory spirit that we all could use more of.
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Lifewtr Series 7: Art through Technology Packaging
With its seventh series, Lifewtr sparks inspiration through the exploration of creators working in art and technology. As technology broadens the boundaries of possibilities within art and design, ninety two percent of art organizations agree that technology has made art a more participatory experience, which ultimately helps to diversify audiences. Lifewtr shines a spotlight on this timely cultural tension and three emerging artists, Sarah Ludy, Zach Lieberman, and Andrew Benson.
With its seventh series, Lifewtr sparks inspiration through the exploration of creators working in art and technology. As technology broadens the boundaries of possibilities within art and design, ninety two percent of art organizations agree that technology has made art a more participatory experience, which ultimately helps to diversify audiences. Lifewtr shines a spotlight on this timely cultural tension and three emerging artists, Sarah Ludy, Zach Lieberman, and Andrew Benson.
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Rockstar Spotlight Studios Brand Experience
As a part of The Big Game weekend, Rockstar unveiled a new brand experience, the Rockstar Spotlight Studios, and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA, and introduce them to the new Rockstar Unplugged flavors. The Brand Experience Design Team collaborated with the PepsiCo Music and Culture Team to create a state of the art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange, and inspire.
As a part of The Big Game weekend, Rockstar unveiled a new brand experience, the Rockstar Spotlight Studios, and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA, and introduce them to the new Rockstar Unplugged flavors. The Brand Experience Design Team collaborated with the PepsiCo Music and Culture Team to create a state of the art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange, and inspire.
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Lay's More Belgian Really Impossible Food Package Design
In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay's brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay's launched two new iconic and localized flavors for the Belgian market.
In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay's brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay's launched two new iconic and localized flavors for the Belgian market.
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Pepsi x Spotify Beverage Packaging
Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
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Pepsi Super Bowl LVII Alumitek Beverage Packaging
Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
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7Up Destinations Venezuela Beverage Packaging
7Up Destinations Venezuela is delivering vacation vibes with their Destinations campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
7Up Destinations Venezuela is delivering vacation vibes with their Destinations campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
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Mirinda Plus Restage Beverage Packaging
Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda Plus features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda Plus as a go-to evening beverage for the Egyptian market, it is a vibrant revamp that makes an impact day and night.
Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda Plus features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda Plus as a go-to evening beverage for the Egyptian market, it is a vibrant revamp that makes an impact day and night.
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LIFEWTR S8 Unconventional Canvas Beverage
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Lipton Avant Garde Special Art Edition Beverage
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Pepsi Culture Can Series Beverage
Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs. Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together.
Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs. Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together.
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Lays Signature Food
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Game Fuel Beverage
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Pepsi New Year 2020 Beverage
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Pepsi For The Love Of It Campaign
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LIFEWTR Series 6: Diversity in Design Bottled Water
Focusing on Diversity in Design, LIFEWTR highlights how diverse perspectives can enhance our collective cultural experience through the work of Ji Won Choi, Jamall Osterholm, and Daniel Cloke. These emerging international artists use design as a medium to express diverse backgrounds, share original perspectives, and inspire positive change. Through a partnership with the Council of Fashion Designers of America, these young designers were able to show their collections during NY fashion week.
Focusing on Diversity in Design, LIFEWTR highlights how diverse perspectives can enhance our collective cultural experience through the work of Ji Won Choi, Jamall Osterholm, and Daniel Cloke. These emerging international artists use design as a medium to express diverse backgrounds, share original perspectives, and inspire positive change. Through a partnership with the Council of Fashion Designers of America, these young designers were able to show their collections during NY fashion week.
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Pepsi Generations Beverage Packaging
The design strategy for the Generations campaign was to tap into Pepsi’s equity as a dynamic, evolving brand and celebrate its ever changing expressions that remain iconic today. The designs celebrate specific generations and the unique contributions made to pop culture. Pepsi packaging has changed over the years, and a digital archive doesn’t exist for vintage designs, so the design team revived these iconic designs from the product archive to fit today’s manufacturing standards. The designs were created in multiple languages and new formats.
The design strategy for the Generations campaign was to tap into Pepsi’s equity as a dynamic, evolving brand and celebrate its ever changing expressions that remain iconic today. The designs celebrate specific generations and the unique contributions made to pop culture. Pepsi packaging has changed over the years, and a digital archive doesn’t exist for vintage designs, so the design team revived these iconic designs from the product archive to fit today’s manufacturing standards. The designs were created in multiple languages and new formats.
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Gatorade GX Patch and APP Mobile Application
For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formulas, Gx pods contain differing levels of carbohydrates and electrolytes, which are suggested to the user by the Gx recommendation engine. The pods were also thoughtfully created with less plastic than fully diluted, non-refillable beverages.
For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formulas, Gx pods contain differing levels of carbohydrates and electrolytes, which are suggested to the user by the Gx recommendation engine. The pods were also thoughtfully created with less plastic than fully diluted, non-refillable beverages.
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Neon Zebra Brand Launch Beverage Packaging
Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It's the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It's the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
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Aqua Minerale Redesign Beverage Packaging
Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
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Doritos Solid Black 2023 Food Packaging
As part of Solid Black, the team ongoing Doritos initiative that supports Black innovators and changemakers, the design team has scaled annual limited edition series into a collaboration driven platform that amplifies Black artists. For the third Doritos and Solid Black series, it commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for limited-edition packaging.
As part of Solid Black, the team ongoing Doritos initiative that supports Black innovators and changemakers, the design team has scaled annual limited edition series into a collaboration driven platform that amplifies Black artists. For the third Doritos and Solid Black series, it commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for limited-edition packaging.
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Mirinda Global Refresh Beverage Packaging
Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
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Doritos Rainbow Limited Edition 2022 Food Packaging
Doritos Rainbow has become an annual staple of celebrating Pride. Doritos Rainbow reaffirms the commitment against any type of discrimination and promotes respect for diversity. Standing in support of the rights of the LGBTQ+ community, the message of Doritos Rainbow also speaks against prejudice of any kind not only during the Pride Festival, but every day. The core value of Doritos Rainbow is “be bold no matter what.” We are proud of our identity, our history, and our existence.
Doritos Rainbow has become an annual staple of celebrating Pride. Doritos Rainbow reaffirms the commitment against any type of discrimination and promotes respect for diversity. Standing in support of the rights of the LGBTQ+ community, the message of Doritos Rainbow also speaks against prejudice of any kind not only during the Pride Festival, but every day. The core value of Doritos Rainbow is “be bold no matter what.” We are proud of our identity, our history, and our existence.
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Lay's x Stranger Things Food Packaging
The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things "Upside Down". Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans.
The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things "Upside Down". Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans.
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Gatorade x Go Rigo Product Design
Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
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Gatorade Fuel Rover Sports and Beverage
The Gatorade Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players' bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
The Gatorade Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players' bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
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Off the Eaten Path Packaging
Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
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Stacy's Rise Project 2019 Packaging
Staying true to its roots as a company founded by a strong female entrepreneur, Stacy’s Pita Chips made its biggest effort yet to support strong, hard working women throughout Women’s History Month in March 2019 and beyond with the launch of The Rise Project. Stacy’s launched its third annual collection of limited edition bags that feature original artwork from noteworthy female artists.
Staying true to its roots as a company founded by a strong female entrepreneur, Stacy’s Pita Chips made its biggest effort yet to support strong, hard working women throughout Women’s History Month in March 2019 and beyond with the launch of The Rise Project. Stacy’s launched its third annual collection of limited edition bags that feature original artwork from noteworthy female artists.
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Hydration Platform PRODUCT
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Game Fuel PRO-AM Consumer Experience Experiential
The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
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Pepsi Black x Star Wars LTO China Brand Packaging
Simple, black, iconic, and bold, the Pepsi Black Limited Edition Can series created for "Star Wars: The Last Jedi" celebrates the historic collaboration between the iconic film and Pepsi's "Live Without Compromise" spirit. Each can features a different main character from the film, rendered as a silver silhouette graphic. The result is a series that is elegant and minimal, yet instantly recognizable. Available only in China via E-commerce, this limited series is a desired collectible packaging for fans.
Simple, black, iconic, and bold, the Pepsi Black Limited Edition Can series created for "Star Wars: The Last Jedi" celebrates the historic collaboration between the iconic film and Pepsi's "Live Without Compromise" spirit. Each can features a different main character from the film, rendered as a silver silhouette graphic. The result is a series that is elegant and minimal, yet instantly recognizable. Available only in China via E-commerce, this limited series is a desired collectible packaging for fans.
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Pepsi x Shanghai Fashion Week A/W 2017 Limited Edition Cans
The design implements our proudly progressive point of view as a poetic representation of the interplay of science, technology and fashion. Making a connection between fashion and people's daily lives, the can speaks to the channeling of unknown, yet powerful energy. Radiating wavelengths appear to interact with the text, creating a disruptive "technological glitch" effect. The result is an impactful and iconic design that highlights the synergy between the fashion world and the Pepsi brand.
The design implements our proudly progressive point of view as a poetic representation of the interplay of science, technology and fashion. Making a connection between fashion and people's daily lives, the can speaks to the channeling of unknown, yet powerful energy. Radiating wavelengths appear to interact with the text, creating a disruptive "technological glitch" effect. The result is an impactful and iconic design that highlights the synergy between the fashion world and the Pepsi brand.
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LIFEWTR Series 3:Emerging Fashion Design Brand Packaging
The fashion designers of LIFEWTR Series 3: Emerging Fashion Design, Adam Dalton Blake, Tiffany Huang, and Ghazaleh Khalifeh, are all focused on the area of textile and print designs. LIFEWTR partnered with the CFDA to help these emerging designers make their marks. Blake is a contemporary menswear designer who embraces the colorfully absurd and wildly imaginative. Huang is an artisanal womenswear designer who connects to her deep interest in color when approaching design. Khalifeh is a textile designer whose style focuses on reviving artisanal traditions and cross-collaborations.
The fashion designers of LIFEWTR Series 3: Emerging Fashion Design, Adam Dalton Blake, Tiffany Huang, and Ghazaleh Khalifeh, are all focused on the area of textile and print designs. LIFEWTR partnered with the CFDA to help these emerging designers make their marks. Blake is a contemporary menswear designer who embraces the colorfully absurd and wildly imaginative. Huang is an artisanal womenswear designer who connects to her deep interest in color when approaching design. Khalifeh is a textile designer whose style focuses on reviving artisanal traditions and cross-collaborations.
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LIFEWTR Series 2: Women In Art Brand Packaging
Less than 30% of artwork showcased in museums and large galleries are by women. LIFEWTR Series 2 seeks to advance and showcase women who are sources of inspiration through their creative expressions and ethos. This series features the work of Adrienne Gaither, Lynnie Zulu and Trudy Benson. These women are a diverse group of innovative thinkers: contributing unique forms of art, fresh ways to create art, unique outlooks and have the potential to influence culture in an impactful and positive way.
Less than 30% of artwork showcased in museums and large galleries are by women. LIFEWTR Series 2 seeks to advance and showcase women who are sources of inspiration through their creative expressions and ethos. This series features the work of Adrienne Gaither, Lynnie Zulu and Trudy Benson. These women are a diverse group of innovative thinkers: contributing unique forms of art, fresh ways to create art, unique outlooks and have the potential to influence culture in an impactful and positive way.
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Pepsi Mom Handworks Beverage
This limited edition Pepsi Mom Handworks series celebrates PepsiCo's collaboration with China Women's Development Foundations and Mom Handworks Cooperative Program. Pepsi and Mom Handworks kicked off their partnership as a part of the 2019 to bring joy and happiness to Chinese homes for New Year Campaign and also they can collectible series celebrates Chinese cultural heritage and showcases examples of three different regional embroidery styles.
This limited edition Pepsi Mom Handworks series celebrates PepsiCo's collaboration with China Women's Development Foundations and Mom Handworks Cooperative Program. Pepsi and Mom Handworks kicked off their partnership as a part of the 2019 to bring joy and happiness to Chinese homes for New Year Campaign and also they can collectible series celebrates Chinese cultural heritage and showcases examples of three different regional embroidery styles.
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Pepsi SHFW Beverage
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Tazo Refresh Beverage
Each of TAZOs blends are unique, refreshing, and artful, so the design team wanted to visually articulate the fresh flavor expression on shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands current fan base while attracting a new, more adventurous audience. Moving from the former TAZO equity that leaned closer to a refined and sophisticated visual expression, now the juxtaposition of fresh, bold ingredient colors alongside equity white cuts the noise in the tea category.
Each of TAZOs blends are unique, refreshing, and artful, so the design team wanted to visually articulate the fresh flavor expression on shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands current fan base while attracting a new, more adventurous audience. Moving from the former TAZO equity that leaned closer to a refined and sophisticated visual expression, now the juxtaposition of fresh, bold ingredient colors alongside equity white cuts the noise in the tea category.
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Lays Heartwork Campaign
In extraordinary and challenging times, going about one's daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. The design team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In their eyes, their work is not just hard, it is Heartwork.
In extraordinary and challenging times, going about one's daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. The design team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In their eyes, their work is not just hard, it is Heartwork.
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Adrenaline Space Beverage
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Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging
To celebrate the 2022 Autumn/Winter theme of Future Builders, whose creations were live-streamed to fashion fans and industry leaders across the globe, PepsiCo Design and Innovation designed a dynamic, visually arresting Pepsi Black that can be elevated with abstract swaths of bold color in two different color tones. They fractured the experimental illustration and then reassembled the broken pieces of color to symbolize the transformative impact of technology on communication, fashion, retail, and innovation.
To celebrate the 2022 Autumn/Winter theme of Future Builders, whose creations were live-streamed to fashion fans and industry leaders across the globe, PepsiCo Design and Innovation designed a dynamic, visually arresting Pepsi Black that can be elevated with abstract swaths of bold color in two different color tones. They fractured the experimental illustration and then reassembled the broken pieces of color to symbolize the transformative impact of technology on communication, fashion, retail, and innovation.
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All Love is Smart Love Smartfood x Glaad Food Packaging
Valentine's Day is a holiday that can come with a certain amount of cultural pressure to celebrate love in a prescribed way. Because of this, people often feel they have to do something extra special and romantic on this specific day, but it can end up feeling contrived. For members of the LGBTQ+ community, the typical Valentine's Day celebrations may not resonate, because the imagery and messaging surrounding this day of love doesn’t actually reflect them.
Valentine's Day is a holiday that can come with a certain amount of cultural pressure to celebrate love in a prescribed way. Because of this, people often feel they have to do something extra special and romantic on this specific day, but it can end up feeling contrived. For members of the LGBTQ+ community, the typical Valentine's Day celebrations may not resonate, because the imagery and messaging surrounding this day of love doesn’t actually reflect them.
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Doritos W and Y Food Packaging
Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin and Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers' career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin and Yandel and this milestone musical event.
Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin and Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers' career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin and Yandel and this milestone musical event.
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Lay's Smiles Campaign Food Packaging
After a challenging year, Lay's felt the world could use a dose of happiness. So Lay's launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation a move for Lay's to take a big step forward in establishing itself as a purposeful brand. The Lay's Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
After a challenging year, Lay's felt the world could use a dose of happiness. So Lay's launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation a move for Lay's to take a big step forward in establishing itself as a purposeful brand. The Lay's Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
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Lay's Love Packaging
What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay's introduced two new exciting, limited edition flavors, Lay's Herby Crush and Lay's Cheesy Love, in the run up to Valentine's Day 2021 to make the celebrations an "affair to remember". The colorful packs were designed to be flavor forward, donning a bold script in the center of the bag.
What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay's introduced two new exciting, limited edition flavors, Lay's Herby Crush and Lay's Cheesy Love, in the run up to Valentine's Day 2021 to make the celebrations an "affair to remember". The colorful packs were designed to be flavor forward, donning a bold script in the center of the bag.
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LIFEWTR Series 4: Arts in Education Bottled Water
LIFEWTR is a premium water brand committed to advancing and showcasing the sources of creativity and inspiring the next generation of artists. LIFEWTR’s Series 4: Arts in Education showcases the works of three emerging artists, Luis Gonzalez, KRIVVY, and David Lee, who demonstrate the far-reaching impact and positive influence that art has had on their lives. Through a partnership with Scholastic, LIFEWTR helped to provide classroom art kits, fill the gaps in communities where youth do not have access to art in school, and shine a light on the significance of art education.
LIFEWTR is a premium water brand committed to advancing and showcasing the sources of creativity and inspiring the next generation of artists. LIFEWTR’s Series 4: Arts in Education showcases the works of three emerging artists, Luis Gonzalez, KRIVVY, and David Lee, who demonstrate the far-reaching impact and positive influence that art has had on their lives. Through a partnership with Scholastic, LIFEWTR helped to provide classroom art kits, fill the gaps in communities where youth do not have access to art in school, and shine a light on the significance of art education.
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LIFEWTR Series 5: Arts in Education Bottled Water
LIFEWTR Series 5, Art Beyond Borders, celebrated the power of art to create cultural understanding and unity through artists whose work is inspired by multiple cultures. LIFEWTR, in partnership with Frieze, one of the world’s leading contemporary art publications and event institutions, hosted a series of panels and events at the Frieze NY Art Fair to engage the community in a conversation about cultural exchange through art.
LIFEWTR Series 5, Art Beyond Borders, celebrated the power of art to create cultural understanding and unity through artists whose work is inspired by multiple cultures. LIFEWTR, in partnership with Frieze, one of the world’s leading contemporary art publications and event institutions, hosted a series of panels and events at the Frieze NY Art Fair to engage the community in a conversation about cultural exchange through art.
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7UP Egypt Ltd Edition Series Beverage Packaging
7UP champions originality and helps people get back to their most authentic selves. The 7UP Egypt Limited Edition Series, created in partnership with Egyptian artist Ghada Wali, celebrates Egypt’s identity, various eras, themes, and styles. The campaign was an opportunity to celebrate and take pride in all things Egyptian. The series includes 4 illustrations: a pharaoh with pop art sensibilities teamed with bold lines and vibrant colors, modernized Egyptian trademark patterns, an iconic cat with lotus flower embellishments, and the diverse and kitschy art found on Egyptian trucks.
7UP champions originality and helps people get back to their most authentic selves. The 7UP Egypt Limited Edition Series, created in partnership with Egyptian artist Ghada Wali, celebrates Egypt’s identity, various eras, themes, and styles. The campaign was an opportunity to celebrate and take pride in all things Egyptian. The series includes 4 illustrations: a pharaoh with pop art sensibilities teamed with bold lines and vibrant colors, modernized Egyptian trademark patterns, an iconic cat with lotus flower embellishments, and the diverse and kitschy art found on Egyptian trucks.
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Brisk x Marvel Studios: Wakanda Forever Limited Edition Packaging
To celebrate the premiere of Marvel Studios’ Black Panther, PepsiCo launched a limited edition package that combines ultra-premium technologies with a unique and memorable product design. The team wanted to create something truly new, memorable and authentically relevant to our brand purpose while celebrating the blockbuster film. A magnetic carton with fully printed, HiLight Smart LED lights illuminates when activated to reveal Wakandan script. Mimicking the Black Panther character, the aluminum can features a tactile varnish that emphasizes graphic elements and includes a 3D printed mask.
To celebrate the premiere of Marvel Studios’ Black Panther, PepsiCo launched a limited edition package that combines ultra-premium technologies with a unique and memorable product design. The team wanted to create something truly new, memorable and authentically relevant to our brand purpose while celebrating the blockbuster film. A magnetic carton with fully printed, HiLight Smart LED lights illuminates when activated to reveal Wakandan script. Mimicking the Black Panther character, the aluminum can features a tactile varnish that emphasizes graphic elements and includes a 3D printed mask.
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LIFEWTR Series 1 Bottle Graphics
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Pepsi Prestige Aluminum Bottle
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Mtn Dew AMP Game Fuel Launch Packaging
Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
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Ojas Studio Packaging
Ojas Studio is a food and lifestyle brand created for the modern yogi to spread the love and wonder of Ayurveda, an ancient Indian system of wellness. The 3 date and grain bite recipes are inspired by the 3 doshas. The ingredients on our packaging alongside color coding and icon systems aim to simplify which recipes might be best suited to each dosha. We worked to develop a system that felt approachable and modern, while honoring its ancient roots.
Ojas Studio is a food and lifestyle brand created for the modern yogi to spread the love and wonder of Ayurveda, an ancient Indian system of wellness. The 3 date and grain bite recipes are inspired by the 3 doshas. The ingredients on our packaging alongside color coding and icon systems aim to simplify which recipes might be best suited to each dosha. We worked to develop a system that felt approachable and modern, while honoring its ancient roots.
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Lay's 2021 Mood Match Food Packaging
When designing their year end limited edition packaging for an exclusive social media giveaway, Lay's decided to create four mood ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay's fans. With that in mind, Lay's 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese and Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
When designing their year end limited edition packaging for an exclusive social media giveaway, Lay's decided to create four mood ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay's fans. With that in mind, Lay's 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese and Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
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Lay's Flavor Swap Influencer Kit Food Packaging
For the swap, the Design Team combined the current Lay's bag design with the brand colors for each of the respective flavors: blue for Cool Ranch and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
For the swap, the Design Team combined the current Lay's bag design with the brand colors for each of the respective flavors: blue for Cool Ranch and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
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Mirinda Vintage Special Edition Beverage Packaging
On the label, the instantly recognizable orange shaped logo is front and center, with the Mirinda name spelled out in bubble like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
On the label, the instantly recognizable orange shaped logo is front and center, with the Mirinda name spelled out in bubble like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
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Sabritas X Netflix Money Heist Food Packaging
The challenge was to create an excitingly unique Sabritas plus Netflix Money Heist LTO promotion that engages and encourages people to share and collect the packs and ignite social media buzz. This was the first time that the designers worked with Netflix on a show promotion, and it came at an important and historical moment.
The challenge was to create an excitingly unique Sabritas plus Netflix Money Heist LTO promotion that engages and encourages people to share and collect the packs and ignite social media buzz. This was the first time that the designers worked with Netflix on a show promotion, and it came at an important and historical moment.
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Bubly Bounce Beverage Packaging
When bubly first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine-energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
When bubly first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine-energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
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Out Here Its Dew Campaign
With the visual language of this campaign in tow it was time to hit the great outdoors, with a world class outdoor photographer. The goal with the production was to build a robust library of images for use in retail point-of-sale, social and out of home advertising. Designers were challenged by a rapid timeline and also the fact that they were trying to depict early Spring, Summer and Fall all in one shoot. Working with network of partners, designers found the right location that could work for all scenarios and produced hours of footage and hundreds of images.
With the visual language of this campaign in tow it was time to hit the great outdoors, with a world class outdoor photographer. The goal with the production was to build a robust library of images for use in retail point-of-sale, social and out of home advertising. Designers were challenged by a rapid timeline and also the fact that they were trying to depict early Spring, Summer and Fall all in one shoot. Working with network of partners, designers found the right location that could work for all scenarios and produced hours of footage and hundreds of images.
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Lipton Pop Art Special Edition Beverage
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Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign
Pepsi China's Moments Campaign celebrates 6 shared moments most important to Chinese youth: music, sports, meals, celebration, travel, and cinema. Pepsi leverages the success of the PepsiMoji campaign and worked with China's largest social app, Tencent QQ, to create an exciting on-pack augmented reality interaction that brings Pepsi Moments to life. Alongside other social and activations, Pepsi Moments generates buzz and interaction among consumers and boosts their love for the brand.
Pepsi China's Moments Campaign celebrates 6 shared moments most important to Chinese youth: music, sports, meals, celebration, travel, and cinema. Pepsi leverages the success of the PepsiMoji campaign and worked with China's largest social app, Tencent QQ, to create an exciting on-pack augmented reality interaction that brings Pepsi Moments to life. Alongside other social and activations, Pepsi Moments generates buzz and interaction among consumers and boosts their love for the brand.
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Miller's Batch Brand Packaging
Miller's Batch brings us closer to the story of the oat through a packaging design that is simultaneously straightforward and premium. This origin story is featured prominently against a natural kraft canvas accented with original imagery, vivid colors, and authentic typography. Upon opening the oatmeal blend cartons, the inner flap reveals a beautiful illustrative pattern that highlights the premium ingredients.
Miller's Batch brings us closer to the story of the oat through a packaging design that is simultaneously straightforward and premium. This origin story is featured prominently against a natural kraft canvas accented with original imagery, vivid colors, and authentic typography. Upon opening the oatmeal blend cartons, the inner flap reveals a beautiful illustrative pattern that highlights the premium ingredients.
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Pepsi x Shanghai Fashion Week SS 2018 Brand Packaging and Campaign
The new Pepsi zero sugar limited edition black can created for Shanghai Fashion Week celebrates the collaboration between the fashion world and the Pepsi Live without compromise attitude. The creative direction is in line with Shanghai Fashion week’s theme of boundaryless. The can features a minimal and yet sophisticated black marble design which creates an iconic and aspirational aesthetic that challenges traditional concepts of materials, forms and products.
The new Pepsi zero sugar limited edition black can created for Shanghai Fashion Week celebrates the collaboration between the fashion world and the Pepsi Live without compromise attitude. The creative direction is in line with Shanghai Fashion week’s theme of boundaryless. The can features a minimal and yet sophisticated black marble design which creates an iconic and aspirational aesthetic that challenges traditional concepts of materials, forms and products.
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Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging
The Pepsi x 7UP Chinese New Year LTO Cans feature a creative direction that features pop art illustrations and contrasts fluid and rigid shapes, depicting iconic visual elements that are unique to this celebration. These symbols - plum blossoms, fish, lanterns, firecrackers - are concealed within the beautiful, decorative pattern. The story behind the design unfurls as the consumer discovers symbol after symbol.
The Pepsi x 7UP Chinese New Year LTO Cans feature a creative direction that features pop art illustrations and contrasts fluid and rigid shapes, depicting iconic visual elements that are unique to this celebration. These symbols - plum blossoms, fish, lanterns, firecrackers - are concealed within the beautiful, decorative pattern. The story behind the design unfurls as the consumer discovers symbol after symbol.
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Maker Oats Brand Packaging
The Maker Oats story includes conveying ease through simplicity, premium ingredients through product visibility, and a reusable jar and refill system for sustainability. The design language, inspired by Scandinavian simplicity, embraces simple geometry paired with clean iconography and sans serif letterforms, translating traditional premium cues into a modern interpretation. The strategy goes against the category norms to disrupt and create a unique point of difference. The use of purposeful, premium materials shifts the conversation from "just another oatmeal" to a breakfast experience.
The Maker Oats story includes conveying ease through simplicity, premium ingredients through product visibility, and a reusable jar and refill system for sustainability. The design language, inspired by Scandinavian simplicity, embraces simple geometry paired with clean iconography and sans serif letterforms, translating traditional premium cues into a modern interpretation. The strategy goes against the category norms to disrupt and create a unique point of difference. The use of purposeful, premium materials shifts the conversation from "just another oatmeal" to a breakfast experience.
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7Up Lemon Lemon Brand Packaging
7up Lemon Lemon is where sparkling water, 6% lemon juice, and a touch of sweetness come together for fresh, fizzy goodness. The visual language combines the appeal of the vintage world of nostalgic lemonade with whimsical and modern design elements. The bright color palate is based on the colors of real fruit found in nature and the bold stripes are the backdropto the Lemon Lemon universe, creating a sense of flow and movement, which helps the packaging pop at shelf.
7up Lemon Lemon is where sparkling water, 6% lemon juice, and a touch of sweetness come together for fresh, fizzy goodness. The visual language combines the appeal of the vintage world of nostalgic lemonade with whimsical and modern design elements. The bright color palate is based on the colors of real fruit found in nature and the bold stripes are the backdropto the Lemon Lemon universe, creating a sense of flow and movement, which helps the packaging pop at shelf.
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Pepsi China CNY Year of the Dog Brand Packaging
The 2018 Pepsi Year of the Dog Limited Edition Cans honor the spirit of the Chinese New Year, in combination with Pepsi’s youthful "Live for Now" ethos. The 2018 zodiac sign, the dog, is commemorated with a minimalistic and iconic design, using solid colors framed with bold lines to illustrate the breeds and their unique personality traits. The limited edition collection, which was only available on e-commerce platforms, created an impactful, daringly aspirational brand experience to resonate emotionally with consumers.
The 2018 Pepsi Year of the Dog Limited Edition Cans honor the spirit of the Chinese New Year, in combination with Pepsi’s youthful "Live for Now" ethos. The 2018 zodiac sign, the dog, is commemorated with a minimalistic and iconic design, using solid colors framed with bold lines to illustrate the breeds and their unique personality traits. The limited edition collection, which was only available on e-commerce platforms, created an impactful, daringly aspirational brand experience to resonate emotionally with consumers.
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PepsiCo NSPIRE Mobile Kitchen
PepsiCo NSPIRE is a premier mobile food and beverage kitchen that engages both consumers and customers, created in collaboration with award-winning industrial designer Karim Rashid. Featuring culinary, mixology, and beverage innovation, the PepsiCo NSPIRE design approach embodies the fun spirited nature of touchscreen fountain Pepsi Spire and invites consumers to enjoy unique recipes crafted by the company chefs and customizable drinks. PepsiCo NSPIRE provides an opportunity for PepsiCo to engage consumers with Pepsi Spire digital equipment while showcasing culinary innovations.
PepsiCo NSPIRE is a premier mobile food and beverage kitchen that engages both consumers and customers, created in collaboration with award-winning industrial designer Karim Rashid. Featuring culinary, mixology, and beverage innovation, the PepsiCo NSPIRE design approach embodies the fun spirited nature of touchscreen fountain Pepsi Spire and invites consumers to enjoy unique recipes crafted by the company chefs and customizable drinks. PepsiCo NSPIRE provides an opportunity for PepsiCo to engage consumers with Pepsi Spire digital equipment while showcasing culinary innovations.
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Pepsi Year of the Pig Ltd Ed Beverage Packaging
The 2019 Pepsi Year of the Pig limited edition can collection celebrates the holiday with emotional resonance. These hand-crafted illustrations communicate the energy and enthusiasm of the holiday. The 2019 zodiac sign, the pig, symbolizes wealth and good fortune and is featured alongside dynamic elements of Chinese New Year. Each illustration is encompassed by a vibrant heart shape that expresses the idea of “for the love of giving” during this festival. This unique and limited edition series is available for purchase on e-commerce platforms and premiums in BTL sales in China.
The 2019 Pepsi Year of the Pig limited edition can collection celebrates the holiday with emotional resonance. These hand-crafted illustrations communicate the energy and enthusiasm of the holiday. The 2019 zodiac sign, the pig, symbolizes wealth and good fortune and is featured alongside dynamic elements of Chinese New Year. Each illustration is encompassed by a vibrant heart shape that expresses the idea of “for the love of giving” during this festival. This unique and limited edition series is available for purchase on e-commerce platforms and premiums in BTL sales in China.
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7UP Global Brand Refresh Drink Packaging
The 7UP refresh, available outside the United States, was completed to reference the brand’s history in a bold and contemporary way. The visually rich and engaging brand platform tells a unique and totally 7UP story. The brand tagline, Feels Good to be You, was brought to life in a unique and ownable way, full of confidence and swagger, in order to be more relevant to today’s consumer. Powerful product photography highlights refreshment, and quirky lifestyle shots communicate playful cleverness, along with a nod to the illustrative legacy of 7UP.
The 7UP refresh, available outside the United States, was completed to reference the brand’s history in a bold and contemporary way. The visually rich and engaging brand platform tells a unique and totally 7UP story. The brand tagline, Feels Good to be You, was brought to life in a unique and ownable way, full of confidence and swagger, in order to be more relevant to today’s consumer. Powerful product photography highlights refreshment, and quirky lifestyle shots communicate playful cleverness, along with a nod to the illustrative legacy of 7UP.
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7UP Vintage Pack 2018 Beverage Packaging
The 7UP vintage cans, available outside the US, were created in collaboration with artists worldwide. The challenge was to extend the brand’s 2018 refresh and drive incremental sales, so the vintage pack program was developed to highlight 7UP’s quirky legacy. 7UP has always celebrated individuality and non-conformity in its own way. Referencing its history, the team created a visually rich and engaging platform. Each piece of artwork was inspired by the people, culture, and aesthetic of 7UP over the decades. Fido Dido is a trademark of Fido Dido Inc., used with permission. All rights reserved.
The 7UP vintage cans, available outside the US, were created in collaboration with artists worldwide. The challenge was to extend the brand’s 2018 refresh and drive incremental sales, so the vintage pack program was developed to highlight 7UP’s quirky legacy. 7UP has always celebrated individuality and non-conformity in its own way. Referencing its history, the team created a visually rich and engaging platform. Each piece of artwork was inspired by the people, culture, and aesthetic of 7UP over the decades. Fido Dido is a trademark of Fido Dido Inc., used with permission. All rights reserved.
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Imagine Snacks Packaging
IMAG!NE is all about re-thinking snack foods and re-imagining snack time. IMAG!NE carries a playful and spontaneous aesthetic reminiscent of elementary school crafting and creativity. All the visual elements were built from construction paper and scissors, including a full typeface. The lettering and layouts were all done by hand for the packaging, display cases, website and other brand materials. The branding even extends to the shipping boxes that offer opportunities for kids to let their imaginations run wild and create new worlds out of cardboard.
IMAG!NE is all about re-thinking snack foods and re-imagining snack time. IMAG!NE carries a playful and spontaneous aesthetic reminiscent of elementary school crafting and creativity. All the visual elements were built from construction paper and scissors, including a full typeface. The lettering and layouts were all done by hand for the packaging, display cases, website and other brand materials. The branding even extends to the shipping boxes that offer opportunities for kids to let their imaginations run wild and create new worlds out of cardboard.
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Evervess Soda Water Beverage
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Pepsi x SHFW Spring Summer 2019 Beverage Packaging
The creative manifesto for Shanghai Fashion Week Spring/Summer 2019 was about individuality and centered around the message that creativity is a powerful inner force that brings change. Integrating this year’s creative manifesto into the limited edition can design, the can features bright blocks of color colliding within the black backdrop to create a celebratory and unique expression of art within the context of packaging design. At the Shanghai Fashion Week venue, consumers engaged with immersive Pepsi experiences, including a Pepsi booth, lightbox, and more.
The creative manifesto for Shanghai Fashion Week Spring/Summer 2019 was about individuality and centered around the message that creativity is a powerful inner force that brings change. Integrating this year’s creative manifesto into the limited edition can design, the can features bright blocks of color colliding within the black backdrop to create a celebratory and unique expression of art within the context of packaging design. At the Shanghai Fashion Week venue, consumers engaged with immersive Pepsi experiences, including a Pepsi booth, lightbox, and more.
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Fido Dido House by 7UP Free Experiential
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Lay’s Year of the Monkey Ltd Collection Snack Bag
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Pepsi x Shanghai Fashion Week 2016 Can Aluminum Can
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Pepsi Year of the Rooster Ltd Ed Can Can graphics
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PEPCity 2016 Visual Identity
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1893 from the makers of Pepsi-Cola Can Design
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Pepsi x Shanghai Fashion Wk SS17 Ltd Ed Aluminum Can Graphics
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7up Sip Up Summer Series Limited Edition Aluminum Cans
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Pepsi MetLife Stadium Exhibition
As Super Bowl XLVIII came to the New York area in 2013, Pepsi aimed to give fans a grand entrance into Met Life stadium. Pepsi set out to create an experience that would engage fans in an unexpected and dynamic way. As a key landmark, it was important for the Pepsi Gate to drive locational awareness for fans. It was also imperative for Pepsi to develop a visual presence that was in-step with its new global visual identity system that was simultaneously rolling out around the world.
As Super Bowl XLVIII came to the New York area in 2013, Pepsi aimed to give fans a grand entrance into Met Life stadium. Pepsi set out to create an experience that would engage fans in an unexpected and dynamic way. As a key landmark, it was important for the Pepsi Gate to drive locational awareness for fans. It was also imperative for Pepsi to develop a visual presence that was in-step with its new global visual identity system that was simultaneously rolling out around the world.
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Hello Goodness Life in a Day Brand Messaging
Hello Goodness was created to make 24/7 healthier solutions accessible to the on-the-go consumer. The brand curates PepsiCo's portfolio of better-for-you snacks & beverages and makes them easily accessible. Hello Goodness was launched with a sleekly designed next-generation vending machine and the platform is exploring and prototyping new ways to go beyond vending. The Hello Goodness brand communicates a visual design language that is clean, colorful and category breaking.
Hello Goodness was created to make 24/7 healthier solutions accessible to the on-the-go consumer. The brand curates PepsiCo's portfolio of better-for-you snacks & beverages and makes them easily accessible. Hello Goodness was launched with a sleekly designed next-generation vending machine and the platform is exploring and prototyping new ways to go beyond vending. The Hello Goodness brand communicates a visual design language that is clean, colorful and category breaking.
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Stubborn Soda Cans Packaging
For the Stubborn Soda brand refresh, the design team used bold typography and color to craft a flavor forward story with a category disrupting style. With letterpress like type, the design is a modern take on an editorial poster aesthetic. Each flavor is represented by non primary, complementary color blocks that reflect the unique and unexpected ingredient combinations.
For the Stubborn Soda brand refresh, the design team used bold typography and color to craft a flavor forward story with a category disrupting style. With letterpress like type, the design is a modern take on an editorial poster aesthetic. Each flavor is represented by non primary, complementary color blocks that reflect the unique and unexpected ingredient combinations.
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Game Fuel Team Optic Champions Can Packaging
Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.
Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.
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Near East Redesign Food Packaging
The new Near East is founded in a singular brand design idea, executed across identity and packaging. This establishes Near East as the most inspired natural choice for authentic, easy meal creation. To improve the brand’s visual language and increase brand equity recognition, a henna inspired pattern now radiates from the brand and anchors the story with a global feel. Enhanced appetite appeal was achieved with a direct macro shot of delicious grains, reinforced by key ingredients.
The new Near East is founded in a singular brand design idea, executed across identity and packaging. This establishes Near East as the most inspired natural choice for authentic, easy meal creation. To improve the brand’s visual language and increase brand equity recognition, a henna inspired pattern now radiates from the brand and anchors the story with a global feel. Enhanced appetite appeal was achieved with a direct macro shot of delicious grains, reinforced by key ingredients.
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Off the Eaten Path (UK) Savory Snack
Motivated by authentic experiences that pique curiosity, Off the Eaten Path is a new range of premium plant based and vegetable snacks with unexpected blends of familiar ingredients. The hand-drawn illustrations, inspired by premium health and beauty categories, romance the key ingredients inside. The bag in carton structure stands out at shelf amongst the competition.
Motivated by authentic experiences that pique curiosity, Off the Eaten Path is a new range of premium plant based and vegetable snacks with unexpected blends of familiar ingredients. The hand-drawn illustrations, inspired by premium health and beauty categories, romance the key ingredients inside. The bag in carton structure stands out at shelf amongst the competition.
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Lay's Summer Days Ltd Edition Packaging Food Packaging
PepsiCo set out to embrace its distinction as the planet’s most popular snack brand with a collection of special edition packages for summer. To bring the spirit and character of an iconic global brand like Lay’s to life, Lay’s partnered with French artist Malika Favre, whose unmistakable bold minimalist style – often described as Pop Art meets OpArt - has established her as one of the world's most sought after graphic artists. The collaboration brought to life classic moments of summer creating a visually striking pack on shelf and meaningful connections with consumers.
PepsiCo set out to embrace its distinction as the planet’s most popular snack brand with a collection of special edition packages for summer. To bring the spirit and character of an iconic global brand like Lay’s to life, Lay’s partnered with French artist Malika Favre, whose unmistakable bold minimalist style – often described as Pop Art meets OpArt - has established her as one of the world's most sought after graphic artists. The collaboration brought to life classic moments of summer creating a visually striking pack on shelf and meaningful connections with consumers.
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Pepsi Homemade Carbination Product
Homemade allows everyone to craft a Pepsi where and when they want with quality ingredients and no artificial sweeteners, blending flavor and sparkling water to their preference. The design language of the pods, bottles and packaging is clean, light and joyous. The Pepsi globe recurs in the shape of the pods, the simple logo treatment and in graphic silhouettes that resemble bubbles. The font of the logo has a hand-scribbled, human feel that emphasizes the homespun quality of the product.
Homemade allows everyone to craft a Pepsi where and when they want with quality ingredients and no artificial sweeteners, blending flavor and sparkling water to their preference. The design language of the pods, bottles and packaging is clean, light and joyous. The Pepsi globe recurs in the shape of the pods, the simple logo treatment and in graphic silhouettes that resemble bubbles. The font of the logo has a hand-scribbled, human feel that emphasizes the homespun quality of the product.
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7UP Global VIS Redesign Visual Identity System
7UP wanted to inject the authentic lemon-lime soda with fresh excitement. A rebranded style — logo, color, typography and other elements — updates the look of the original “un-cola,” highlighting its bubbly personality, while recognizing its legacy and heritage. The rejuvenated visual identity system builds on the brand’s authentic equity and history, while staying true to its witty, naturally confident character. This visual identity system will introduce an impactful change in brand communication and reframe 7UP as the as the authentic and original lemon-lime trademark since 1929.
7UP wanted to inject the authentic lemon-lime soda with fresh excitement. A rebranded style — logo, color, typography and other elements — updates the look of the original “un-cola,” highlighting its bubbly personality, while recognizing its legacy and heritage. The rejuvenated visual identity system builds on the brand’s authentic equity and history, while staying true to its witty, naturally confident character. This visual identity system will introduce an impactful change in brand communication and reframe 7UP as the as the authentic and original lemon-lime trademark since 1929.
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PepsiCo NSPIRE Mobile Kitchen
PepsiCo NSPIRE is a premier mobile food and beverage kitchen that engages both consumers and customers as well as a graphic and transportation design system that is synergistic with the user interface of the Spire family. The approach embodies the fun spirited nature of Pepsi Spire through colors and dynamic movement of graphics on a structural surface that is both minimal and modern in form. The halo shaped service window is a gesture to the holistic approach at PepsiCo to bring both food and beverage offerings into one holistic experience.
PepsiCo NSPIRE is a premier mobile food and beverage kitchen that engages both consumers and customers as well as a graphic and transportation design system that is synergistic with the user interface of the Spire family. The approach embodies the fun spirited nature of Pepsi Spire through colors and dynamic movement of graphics on a structural surface that is both minimal and modern in form. The halo shaped service window is a gesture to the holistic approach at PepsiCo to bring both food and beverage offerings into one holistic experience.
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Mix It Up Experience Fashion Event
PepsiCo Design conceived and created Mix It Up to celebrate the world of Pepsi, moving from multi-sensorial experiences with its beverage portfolio all the way to collections of products and moments embodying the purpose of the brand, transcending colas and ascending to the idea of LIVE FOR NOW. The Mix It Up space showcased the collision of the worlds of fashion, music, design and pop culture, featuring projects in partnership with leading talents during Milan Design Week.
PepsiCo Design conceived and created Mix It Up to celebrate the world of Pepsi, moving from multi-sensorial experiences with its beverage portfolio all the way to collections of products and moments embodying the purpose of the brand, transcending colas and ascending to the idea of LIVE FOR NOW. The Mix It Up space showcased the collision of the worlds of fashion, music, design and pop culture, featuring projects in partnership with leading talents during Milan Design Week.
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F!ZZ: Grab Life by the Bubbles! Beverage Event
To define the F!ZZ beverage experience, we extended beyond traditional branded packaging, creating a unique event for consumers that is emotive and delightfully sensorial. A 360 degree immersive experience includes actual bubbles, spinning spheres, flavor scent tubes, a DJ and hands-on Fizzology experience come together to embody the fun spirited nature and emotion of F!ZZ. The engaging architecture and graphic design system uniquely define the surprising and exciting experience of Fizzology.
To define the F!ZZ beverage experience, we extended beyond traditional branded packaging, creating a unique event for consumers that is emotive and delightfully sensorial. A 360 degree immersive experience includes actual bubbles, spinning spheres, flavor scent tubes, a DJ and hands-on Fizzology experience come together to embody the fun spirited nature and emotion of F!ZZ. The engaging architecture and graphic design system uniquely define the surprising and exciting experience of Fizzology.
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Pepsi Challenge China Aluminum Can
The Pepsi Challenge China Can dramatized the spirit of the Pepsi challenge campaign in which “Pepsi Ambassadors” issued a series of challenges and rewards to encourage the world to dream a little bigger, have more fun, and most importantly to Live for Now. Pepsi Challenge aimed to unleash the deep wealth of talent among China’s young entrepreneurs, designers, athletes, filmmakers, technologists, and musicians, leveraging a boldness that reflects China’s new generation. Each can was designed to resonate emotionally as a uniquely styled piece of art, together making a collectible series.
The Pepsi Challenge China Can dramatized the spirit of the Pepsi challenge campaign in which “Pepsi Ambassadors” issued a series of challenges and rewards to encourage the world to dream a little bigger, have more fun, and most importantly to Live for Now. Pepsi Challenge aimed to unleash the deep wealth of talent among China’s young entrepreneurs, designers, athletes, filmmakers, technologists, and musicians, leveraging a boldness that reflects China’s new generation. Each can was designed to resonate emotionally as a uniquely styled piece of art, together making a collectible series.
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Pepsi Spire 3.0 Beverage Dispenser
Pepsi Spire 3.0 is a state-of-the-art touchscreen fountain dispenser that transforms today’s beverage pouring process into a new, engaging consumer experience offering up to 500 beverage combinations. Spire 3.0 utilizes a personal 15.6” touchscreen and combines it with an integrated ice dispensing capability within a medium footprint that provides versatility to fit into various restaurant types.
Pepsi Spire 3.0 is a state-of-the-art touchscreen fountain dispenser that transforms today’s beverage pouring process into a new, engaging consumer experience offering up to 500 beverage combinations. Spire 3.0 utilizes a personal 15.6” touchscreen and combines it with an integrated ice dispensing capability within a medium footprint that provides versatility to fit into various restaurant types.
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PepsiCo Beverage Station Beverage Station
The PepsiCo Beverage Station at PepsiCo’s Purchase headquarters is one of the flagship designs that allows users to customize their own beverage through mixology. Positioned as an arc, the layout creates a surprise moment of discovery, gradually displaying the touch-screen interfaces of the Spire fountains in an array that is impressive and inspiring. A black Corian background seamlessly integrates the equipment, allowing the touch-screen engagement to become the primary sensorial experience. The façade allows customization and integration in the surrounding environment of the interior space.
The PepsiCo Beverage Station at PepsiCo’s Purchase headquarters is one of the flagship designs that allows users to customize their own beverage through mixology. Positioned as an arc, the layout creates a surprise moment of discovery, gradually displaying the touch-screen interfaces of the Spire fountains in an array that is impressive and inspiring. A black Corian background seamlessly integrates the equipment, allowing the touch-screen engagement to become the primary sensorial experience. The façade allows customization and integration in the surrounding environment of the interior space.
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Caleb's Kola Beverage Brand
Caleb’s Kola was made from simple ingredients, starting with sparkling water, fair trade cane sugar and kola nut extract. The small group of cola lovers who created Caleb’s Kola made hundreds of batches until they got it exactly right—with unique and delicious citrus and spice notes, bubbles that are exactly the right size, and a unique effervescence. The label design aesthetic ties to the simplicity of the product’s ingredients.
Caleb’s Kola was made from simple ingredients, starting with sparkling water, fair trade cane sugar and kola nut extract. The small group of cola lovers who created Caleb’s Kola made hundreds of batches until they got it exactly right—with unique and delicious citrus and spice notes, bubbles that are exactly the right size, and a unique effervescence. The label design aesthetic ties to the simplicity of the product’s ingredients.
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Alvalle Redesign Food Packaging
Alvalle is Spain’s leading gazpacho brand, delivering an experience that evokes homemade freshness and authenticity. In need of a visual expression to match its status as the category branded leader, Alvalle sought to elevate the story of its fresh, premium ingredients to compete with the abundance of gazpacho brands emerging in markets outside of Spain. With a contemporary design, its personality comes to life in the harmonious blend of fresh ingredients. The vibrant red represents the passion and commitment of the brand and the logo mark evokes the bravado and heritage of Spanish culture.
Alvalle is Spain’s leading gazpacho brand, delivering an experience that evokes homemade freshness and authenticity. In need of a visual expression to match its status as the category branded leader, Alvalle sought to elevate the story of its fresh, premium ingredients to compete with the abundance of gazpacho brands emerging in markets outside of Spain. With a contemporary design, its personality comes to life in the harmonious blend of fresh ingredients. The vibrant red represents the passion and commitment of the brand and the logo mark evokes the bravado and heritage of Spanish culture.
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INIT Fruit & Nut Bar Snack Bar
INIT is a new fruit and nut bar made of simple ingredients that taste great. The design features playful, upbeat and casual typographic elements and the ingredients are highlighted to communicate natural simplicity.
INIT is a new fruit and nut bar made of simple ingredients that taste great. The design features playful, upbeat and casual typographic elements and the ingredients are highlighted to communicate natural simplicity.
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PepsiCo Mix It Up 2016 Interior
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Stubborn Soda Beverage Packaging
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Pepsi x Italian Design Icons Can graphics
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Hello Goodness Vending Machine
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Life Redesign Cereal Packaging
The Life redesign challenge was to retell the brand story to reflect what people love about Life and deepen the brand's emotional connection. Life’s new look now embraces the core of the brand values in a way that attracts families shopping the cereal aisle. The front panel reflects the perspective of a child who has drawn a sun around their breakfast bowl, crafting a story rooted from imagination. The drawing represents how Life greets the morning sun and happiness. This carries through to the back panel where fun games are introduced for families to enjoy as a kick start to a brighter day.
The Life redesign challenge was to retell the brand story to reflect what people love about Life and deepen the brand's emotional connection. Life’s new look now embraces the core of the brand values in a way that attracts families shopping the cereal aisle. The front panel reflects the perspective of a child who has drawn a sun around their breakfast bowl, crafting a story rooted from imagination. The drawing represents how Life greets the morning sun and happiness. This carries through to the back panel where fun games are introduced for families to enjoy as a kick start to a brighter day.
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PepsiCo Global Cooler Refrigerated Cooler
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Alvalle Gazpacheria Event Consumer Experience
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PepsiMoji PEC Bottle
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Pepsi Live For Now Limited Edition Capsule Collection Fashion Accessories
Pepsi “Live for Now” Capsule Collection features a range of products across categories, including fashion apparel and accessories, electronics and skateboards created in partnership with iconic and cutting-edge international designers and artwork from six of the hottest street artists around the world.
Pepsi “Live for Now” Capsule Collection features a range of products across categories, including fashion apparel and accessories, electronics and skateboards created in partnership with iconic and cutting-edge international designers and artwork from six of the hottest street artists around the world.
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The Pulse of New Talent Fashion Showcase
The Pulse of New Talent showcase captures the essence of youthful excitement, energy and self-expression through the fresh lens of 14 distinct personalities culled from six countries representing an exciting, international world view. The 20 piece collection features inspired and inventive designs; from a visionary visor and imaginative tops and jackets, to youthful swimwear and architecturally inspired outerwear and accessories including bags.
The Pulse of New Talent showcase captures the essence of youthful excitement, energy and self-expression through the fresh lens of 14 distinct personalities culled from six countries representing an exciting, international world view. The 20 piece collection features inspired and inventive designs; from a visionary visor and imaginative tops and jackets, to youthful swimwear and architecturally inspired outerwear and accessories including bags.
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Stubborn Craft Fountain Beverage Dispenser
This fountain is designed specifically for Stubborn Soda. Stubborn Soda is about doing things the right way, even if it is the hard way – because it tastes better. The brand values translate consistently into the Visual Design Language, colors, materials and finishes. The main focus point in the consumer journey is the pouring area with visible branding. The unique pull—tab handles convey a unique craft soda pouring experience.
This fountain is designed specifically for Stubborn Soda. Stubborn Soda is about doing things the right way, even if it is the hard way – because it tastes better. The brand values translate consistently into the Visual Design Language, colors, materials and finishes. The main focus point in the consumer journey is the pouring area with visible branding. The unique pull—tab handles convey a unique craft soda pouring experience.
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helloGoodness Vending Machine
Known as HelloGoodness, two side-by-side vending units coexist: one dispenses our better-for-you beverages and the other our better-for-you snacks. The design simplifies the vending experience by providing a clean surface with a framing element that visually ties the glass areas between the two units. Consumers want more choices for what they eat and drink on the go, and HelloGoodness offers a fresh interpretation of the traditional vending experience by helping to provide the choices they want.
Known as HelloGoodness, two side-by-side vending units coexist: one dispenses our better-for-you beverages and the other our better-for-you snacks. The design simplifies the vending experience by providing a clean surface with a framing element that visually ties the glass areas between the two units. Consumers want more choices for what they eat and drink on the go, and HelloGoodness offers a fresh interpretation of the traditional vending experience by helping to provide the choices they want.
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Pepsi Year of the Monkey Ltd Edition Can Aluminum Can
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Pepsi Touch Tower 2.0 Interactive Beverage Dispenser
Pepsi Touch Tower 2.0 is a digital fountain dispenser that transforms today’s beverage pouring process into an engaging consumer experience, providing over 100 high quality drink combinations from up to 12 brands & 6 flavor shots. It's playful graphic user interface attracts the consumer, communicates variety and allows easy customization of one’s drink. The form clearly highlights the interaction zones in a careful ergonomic configuration, from the angle of the screen, the visibility of the nozzle, the location and light staging of the cup, and the accessibility of the ADA panel.
Pepsi Touch Tower 2.0 is a digital fountain dispenser that transforms today’s beverage pouring process into an engaging consumer experience, providing over 100 high quality drink combinations from up to 12 brands & 6 flavor shots. It's playful graphic user interface attracts the consumer, communicates variety and allows easy customization of one’s drink. The form clearly highlights the interaction zones in a careful ergonomic configuration, from the angle of the screen, the visibility of the nozzle, the location and light staging of the cup, and the accessibility of the ADA panel.
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Pepsi Solar Cart Vending Cart Solar Cooler
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Pepsi Spire 5.0 Interactive Dispenser
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Pepsi Smart Cooler Digital Cooler
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Cultura Pepsi Destination Beverage Dispenser
PepsiCo designed a new beverage experience at Cultura Pizza e Vita where the fountains are freestanding and the ice machine is incorporated into the wall. The destination is set up for a logical flow and simple user interaction. The user interface guides you through the creation of your soda while all secondary elements disappear within the white Corian wall. The setting elevates and focuses attention on the floor-standing Pepsi Spire 2.0.
PepsiCo designed a new beverage experience at Cultura Pizza e Vita where the fountains are freestanding and the ice machine is incorporated into the wall. The destination is set up for a logical flow and simple user interaction. The user interface guides you through the creation of your soda while all secondary elements disappear within the white Corian wall. The setting elevates and focuses attention on the floor-standing Pepsi Spire 2.0.
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Pepsi Perfect Limited Edition Beverage Bottle
The iconic brand Pepsi went “back to the future” and launched an integrated effort with digital content, cinema programs and more to celebrate its role in one of the biggest movie franchises of all time. In the popular film, Pepsi Perfect was sold at the Café 80’s in 2015. The commemorative design stayed as close to the original prop as possible while making a few tweaks that elevated it to the standard of today’s market. The design of the special packaging created for a small batch of bottles featured the date and time, tapping into the strong emotional attachment of the movie’s fan base.
The iconic brand Pepsi went “back to the future” and launched an integrated effort with digital content, cinema programs and more to celebrate its role in one of the biggest movie franchises of all time. In the popular film, Pepsi Perfect was sold at the Café 80’s in 2015. The commemorative design stayed as close to the original prop as possible while making a few tweaks that elevated it to the standard of today’s market. The design of the special packaging created for a small batch of bottles featured the date and time, tapping into the strong emotional attachment of the movie’s fan base.
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