PepsiCo Design and Innovation

Award-winning Designer from United States of America

Collaborate with PepsiCo Design and Innovation:

Hire Now Consult Now View Profile
PepsiCo Design and Innovation

PepsiCo Design and Innovation

UNITED STATES OF AMERICA

Meet PepsiCo Design and Innovation - a powerhouse of good design, creativity and innovation based in United States of America. PepsiCo Design and Innovation's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in PepsiCo Design and Innovation's impressive haul of 36 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Advertising, Mobile, Limited Edition, Social and Event, PepsiCo Design and Innovation's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, PepsiCo Design and Innovation masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores PepsiCo Design and Innovation's celebration of creativity and an unyielding quest for innovation.

View Profile Consult Now Hire Now
Pepsi Big Football Event LTO Beverage Packaging  by PepsiCo Design and Innovation
Pepsi Big Football Event LTO Beverage Packaging
Pepsi Big Football Event LTO Beverage Packaging
Wherever there is football, there is Pepsi. The brand wanted to celebrate the Big Football Event in 2022 i in Qatar, the first time ever hosted by an Arab country , with an unexpected Pepsi twist. The brand was not an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
Pepsi Big Football Event LTO
PepsiCo Design and Innovation
1.8K
36.09K
Lays Dungeons and Dragons Food Packaging  by PepsiCo Design and Innovation
Lays Dungeons and Dragons Food Packaging
Lays Dungeons and Dragons Food Packaging
AY’s went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons and Dragons, Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement. The main character in our campaign was The Potato, a character in the movie And Yes An actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip perfecting potatoes grown on over 100 farms across the US and a handful in Canada.
Lays Dungeons and Dragons
PepsiCo Design and Innovation
467
9.35K
Pepsi New Year 2022 LTO Beverage Packaging by PepsiCo Design and Innovation
Pepsi New Year 2022 LTO Beverage Packaging
Pepsi New Year 2022 LTO Beverage Packaging
These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
Pepsi New Year 2022 LTO
PepsiCo Design and Innovation
740
14.81K
MTN Dew Cake-Smash Beverage Packaging by PepsiCo Design and Innovation
MTN Dew Cake-Smash Beverage Packaging
MTN Dew Cake-Smash Beverage Packaging
Mtn Dew found a creative way to recapture some of the fun of our collective cake worthy celebrations, birthdays, weddings, graduations, or even life itself and created a cake flavored Dew. It was time for a Do-Over. Speaking directly to consumers' missed milestones, Mtn Dew delivered a product that captured the optimism and celebratory spirit that we all could use more of.
MTN Dew Cake-Smash
PepsiCo Design and Innovation
662
13.25K
Lifewtr Series 7: Art through Technology Packaging by PepsiCo Design and Innovation
Lifewtr Series 7: Art through Technology Packaging
Lifewtr Series 7: Art through Technology Packaging
With its seventh series, Lifewtr sparks inspiration through the exploration of creators working in art and technology. As technology broadens the boundaries of possibilities within art and design, ninety two percent of art organizations agree that technology has made art a more participatory experience, which ultimately helps to diversify audiences. Lifewtr shines a spotlight on this timely cultural tension and three emerging artists, Sarah Ludy, Zach Lieberman, and Andrew Benson.
Lifewtr Series 7: Art through Technology
PepsiCo Design and Innovation
19.75K
395.01K
Rockstar Spotlight Studios Brand Experience  by PepsiCo Design and Innovation
Rockstar Spotlight Studios Brand Experience
Rockstar Spotlight Studios Brand Experience
As a part of The Big Game weekend, Rockstar unveiled a new brand experience, the Rockstar Spotlight Studios, and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA, and introduce them to the new Rockstar Unplugged flavors. The Brand Experience Design Team collaborated with the PepsiCo Music and Culture Team to create a state of the art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange, and inspire.
Rockstar Spotlight Studios
PepsiCo Design and Innovation
1.44K
28.8K
Lay's More Belgian Really Impossible Food Package Design by PepsiCo Design and Innovation
Lay's More Belgian Really Impossible Food Package Design
Lay's More Belgian Really Impossible Food Package Design
In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay's brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay's launched two new iconic and localized flavors for the Belgian market.
Lay's More Belgian Really Impossible
PepsiCo Design and Innovation
463
9.26K
Pepsi Super Bowl LVII Alumitek Beverage Packaging  by PepsiCo Design and Innovation
Pepsi Super Bowl LVII Alumitek Beverage Packaging
Pepsi Super Bowl LVII Alumitek Beverage Packaging
Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
Pepsi Super Bowl LVII Alumitek
PepsiCo Design and Innovation
192
3.85K
Mirinda Plus Restage Beverage Packaging  by PepsiCo Design and Innovation
Mirinda Plus Restage Beverage Packaging
Mirinda Plus Restage Beverage Packaging
Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda Plus features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda Plus as a go-to evening beverage for the Egyptian market, it is a vibrant revamp that makes an impact day and night.
Mirinda Plus Restage
PepsiCo Design and Innovation
225
4.51K
Pepsi x Spotify Beverage Packaging by PepsiCo Design and Innovation
Pepsi x Spotify Beverage Packaging
Pepsi x Spotify Beverage Packaging
Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
Pepsi x Spotify
PepsiCo Design and Innovation
383
7.68K
7Up Destinations Venezuela Beverage Packaging  by PepsiCo Design and Innovation
7Up Destinations Venezuela Beverage Packaging
7Up Destinations Venezuela Beverage Packaging
7Up Destinations Venezuela is delivering vacation vibes with their Destinations campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
7Up Destinations Venezuela
PepsiCo Design and Innovation
200
4.02K
Pepsi Culture Can Series Beverage by PepsiCo Design and Innovation
Pepsi Culture Can Series Beverage
Pepsi Culture Can Series Beverage
Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs. Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together.
Pepsi Culture Can Series
PepsiCo Design and Innovation
954
19.09K
Gatorade GX Patch and APP Mobile Application by PepsiCo Design and Innovation
Gatorade GX Patch and APP Mobile Application
Gatorade GX Patch and APP Mobile Application
For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formulas, Gx pods contain differing levels of carbohydrates and electrolytes, which are suggested to the user by the Gx recommendation engine. The pods were also thoughtfully created with less plastic than fully diluted, non-refillable beverages.
Gatorade GX Patch and APP
PepsiCo Design and Innovation
664
13.29K
Aqua Minerale Redesign Beverage Packaging by PepsiCo Design and Innovation
Aqua Minerale Redesign Beverage Packaging
Aqua Minerale Redesign Beverage Packaging
Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
Aqua Minerale Redesign
PepsiCo Design and Innovation
477
9.54K
Neon Zebra Brand Launch Beverage Packaging by PepsiCo Design and Innovation
Neon Zebra Brand Launch Beverage Packaging
Neon Zebra Brand Launch Beverage Packaging
Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It's the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Neon Zebra Brand Launch
PepsiCo Design and Innovation
481
9.63K
Mirinda Global Refresh Beverage Packaging  by PepsiCo Design and Innovation
Mirinda Global Refresh Beverage Packaging
Mirinda Global Refresh Beverage Packaging
Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Mirinda Global Refresh
PepsiCo Design and Innovation
191
3.83K
Doritos Solid Black 2023 Food Packaging  by PepsiCo Design and Innovation
Doritos Solid Black 2023 Food Packaging
Doritos Solid Black 2023 Food Packaging
As part of Solid Black, the team ongoing Doritos initiative that supports Black innovators and changemakers, the design team has scaled annual limited edition series into a collaboration driven platform that amplifies Black artists. For the third Doritos and Solid Black series, it commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for limited-edition packaging.
Doritos Solid Black 2023
PepsiCo Design and Innovation
183
3.68K
Gatorade Fuel Rover Sports and Beverage  by PepsiCo Design and Innovation
Gatorade Fuel Rover Sports and Beverage
Gatorade Fuel Rover Sports and Beverage
The Gatorade Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players' bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Gatorade Fuel Rover
PepsiCo Design and Innovation
712
14.24K
Lay's x Stranger Things Food Packaging by PepsiCo Design and Innovation
Lay's x Stranger Things Food Packaging
Lay's x Stranger Things Food Packaging
The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things "Upside Down". Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans.
Lay's x Stranger Things
PepsiCo Design and Innovation
519
10.39K
Gatorade x Go Rigo Product Design by PepsiCo Design and Innovation
Gatorade x Go Rigo Product Design
Gatorade x Go Rigo Product Design
Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
Gatorade x Go Rigo
PepsiCo Design and Innovation
707
14.16K
Off the Eaten Path Packaging by PepsiCo Design and Innovation
Off the Eaten Path Packaging
Off the Eaten Path Packaging
Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
Off the Eaten Path
PepsiCo Design and Innovation
875
17.51K
Game Fuel PRO-AM Consumer Experience Experiential by PepsiCo Design and Innovation
Game Fuel PRO-AM Consumer Experience Experiential
Game Fuel PRO-AM Consumer Experience Experiential
The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
Game Fuel PRO-AM Consumer Experience
PepsiCo Design and Innovation
3.54K
70.71K
Lays Heartwork Campaign  by PepsiCo Design and Innovation
Lays Heartwork Campaign
Lays Heartwork Campaign
In extraordinary and challenging times, going about one's daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. The design team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In their eyes, their work is not just hard, it is Heartwork.
Lays Heartwork
PepsiCo Design and Innovation
1.41K
28.13K
Pepsi Mom Handworks Beverage by PepsiCo Design and Innovation
Pepsi Mom Handworks Beverage
Pepsi Mom Handworks Beverage
This limited edition Pepsi Mom Handworks series celebrates PepsiCo's collaboration with China Women's Development Foundations and Mom Handworks Cooperative Program. Pepsi and Mom Handworks kicked off their partnership as a part of the 2019 to bring joy and happiness to Chinese homes for New Year Campaign and also they can collectible series celebrates Chinese cultural heritage and showcases examples of three different regional embroidery styles.
Pepsi Mom Handworks
PepsiCo Design and Innovation
663
13.26K
Tazo Refresh Beverage by PepsiCo Design and Innovation
Tazo Refresh Beverage
Tazo Refresh Beverage
Each of TAZOs blends are unique, refreshing, and artful, so the design team wanted to visually articulate the fresh flavor expression on shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands current fan base while attracting a new, more adventurous audience. Moving from the former TAZO equity that leaned closer to a refined and sophisticated visual expression, now the juxtaposition of fresh, bold ingredient colors alongside equity white cuts the noise in the tea category.
Tazo Refresh
PepsiCo Design and Innovation
666
13.33K
Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging by PepsiCo Design and Innovation
Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging
Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging
To celebrate the 2022 Autumn/Winter theme of Future Builders, whose creations were live-streamed to fashion fans and industry leaders across the globe, PepsiCo Design and Innovation designed a dynamic, visually arresting Pepsi Black that can be elevated with abstract swaths of bold color in two different color tones. They fractured the experimental illustration and then reassembled the broken pieces of color to symbolize the transformative impact of technology on communication, fashion, retail, and innovation.
Pepsi Black x Digital Shanghai FW 2023
PepsiCo Design and Innovation
419
8.39K
Doritos W and Y Food Packaging by PepsiCo Design and Innovation
Doritos W and Y Food Packaging
Doritos W and Y Food Packaging
Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin and Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers' career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin and Yandel and this milestone musical event.
Doritos W and Y
PepsiCo Design and Innovation
418
8.37K
Lay's Smiles Campaign Food Packaging by PepsiCo Design and Innovation
Lay's Smiles Campaign Food Packaging
Lay's Smiles Campaign Food Packaging
After a challenging year, Lay's felt the world could use a dose of happiness. So Lay's launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation a move for Lay's to take a big step forward in establishing itself as a purposeful brand. The Lay's Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
Lay's Smiles Campaign
PepsiCo Design and Innovation
350
7.02K
Lay's Love Packaging by PepsiCo Design and Innovation
Lay's Love Packaging
Lay's Love Packaging
What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay's introduced two new exciting, limited edition flavors, Lay's Herby Crush and Lay's Cheesy Love, in the run up to Valentine's Day 2021 to make the celebrations an "affair to remember". The colorful packs were designed to be flavor forward, donning a bold script in the center of the bag.
Lay's Love
PepsiCo Design and Innovation
318
6.36K
Mtn Dew AMP Game Fuel Launch Packaging by PepsiCo Design and Innovation
Mtn Dew AMP Game Fuel Launch Packaging
Mtn Dew AMP Game Fuel Launch Packaging
Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
Mtn Dew AMP Game Fuel Launch
PepsiCo Design and Innovation
705
14.12K
Lay's 2021 Mood Match Food Packaging by PepsiCo Design and Innovation
Lay's 2021 Mood Match Food Packaging
Lay's 2021 Mood Match Food Packaging
When designing their year end limited edition packaging for an exclusive social media giveaway, Lay's decided to create four mood ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay's fans. With that in mind, Lay's 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese and Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Lay's 2021 Mood Match
PepsiCo Design and Innovation
327
6.55K
Mirinda Vintage Special Edition Beverage Packaging by PepsiCo Design and Innovation
Mirinda Vintage Special Edition Beverage Packaging
Mirinda Vintage Special Edition Beverage Packaging
On the label, the instantly recognizable orange shaped logo is front and center, with the Mirinda name spelled out in bubble like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
Mirinda Vintage Special Edition
PepsiCo Design and Innovation
348
6.96K
Lay's Flavor Swap Influencer Kit Food Packaging by PepsiCo Design and Innovation
Lay's Flavor Swap Influencer Kit Food Packaging
Lay's Flavor Swap Influencer Kit Food Packaging
For the swap, the Design Team combined the current Lay's bag design with the brand colors for each of the respective flavors: blue for Cool Ranch and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Lay's Flavor Swap Influencer Kit
PepsiCo Design and Innovation
339
6.78K
Bubly Bounce Beverage Packaging by PepsiCo Design and Innovation
Bubly Bounce Beverage Packaging
Bubly Bounce Beverage Packaging
When bubly first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine-energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
Bubly Bounce
PepsiCo Design and Innovation
330
6.62K
Out Here Its Dew  Campaign  by PepsiCo Design and Innovation
Out Here Its Dew Campaign
Out Here Its Dew Campaign
With the visual language of this campaign in tow it was time to hit the great outdoors, with a world class outdoor photographer. The goal with the production was to build a robust library of images for use in retail point-of-sale, social and out of home advertising. Designers were challenged by a rapid timeline and also the fact that they were trying to depict early Spring, Summer and Fall all in one shoot. Working with network of partners, designers found the right location that could work for all scenarios and produced hours of footage and hundreds of images.
Out Here Its Dew
PepsiCo Design and Innovation
432
8.64K
Game Fuel Team Optic Champions Can Packaging by PepsiCo Design and Innovation
Game Fuel Team Optic Champions Can Packaging
Game Fuel Team Optic Champions Can Packaging
Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.
Game Fuel Team Optic Champions Can
PepsiCo Design and Innovation
450
9K

Become a Winner

Nominate your work for design industry awards.

Nominate Now

© Copyright 2009 - 2023 A' Design Award & Competition. ® ™ | Impressum