Somchana Kangwarnjit
THAILAND
Meet Somchana Kangwarnjit - a powerhouse of good design, creativity and innovation based in Thailand. Somchana Kangwarnjit's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Somchana Kangwarnjit's impressive haul of 4 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Somchana Kangwarnjit's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Somchana Kangwarnjit masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Somchana Kangwarnjit's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowIn everyday life rice is produced through modern conventional mass production. Many people may question if this production process is actually good enough. Therefore the research was made to confirm that the traditional rice growing process without any machines will yield good quality rice. This packaging convey the story of ancient Thai wisdom rice farming by carving it on the rice seed.
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Create a new packaging for Thai Sugarcane Industry. This packaging design is to give sugarcane lovers a whole new experience through a literalist graphic design. The packaging designed to simulate the look, feel and texture of the sugarcane flavour contained inside. Also, the bottle shape and size have been designed to allow the bottle to snap fit and stack on top of one another. When looking from a distance this design is wholly distinctive on the shelf and easy recognition for the customers.
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The concept is to develop a new unique packaging structure with the look of a simple box. Within the box there is an instruction sheet explaining how to make easily a "Tree of Hope" which is a small Christmas tree that is able to decorate anywhere you like during the season. This Diamond Grains Christmas Limited Editions flew off the shelves and were sold out within 15 minutes. The customers' feedback reflected their surprise and impressions of enjoyment they played with this little thoughtful tree. Moreover the customers have joined the donations through World Vision Foundation.
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Doi Chaang coffee brand which displays the picture of a coffee grower farmer who represents each group of hill tribes people. Having launched these packages and found that all coffee grower farmers admire their participation with the brand which promotes unity and love not only among hill tribes people in northern Thailand but also among their children. This packaging design is miraculously able to create unity and love in the organisation.
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