Valerii Sumilov
MOLDOVA
Meet Valerii Sumilov - a powerhouse of good design, creativity and innovation based in Moldova. Valerii Sumilov's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Valerii Sumilov's impressive haul of 32 A' Design Awards that we showcase here. Spanning across categories such as Packaging and Culinary Art, Valerii Sumilov's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Valerii Sumilov masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Valerii Sumilov's celebration of creativity and an unyielding quest for innovation.
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1821 Vintage Bolgrad Sparkling Wine
The Bolgrad brand embodies the essence of the southern regions of the Ukrainian coast: light atmosphere, great climate and good winemaking. The year 1821, which is indicated on the label and is its centerpiece, is the year the city of Bolgrad, located in the Odessa region in the south of the country, was founded. Bolgrad is the first Ukrainian producer who decided to bring to the market a sparkling wine in a lower and wider bottle, which is more typical of western producers. The design of this product reflects progressiveness, high status and adherence to European traditions of winemaking.
The Bolgrad brand embodies the essence of the southern regions of the Ukrainian coast: light atmosphere, great climate and good winemaking. The year 1821, which is indicated on the label and is its centerpiece, is the year the city of Bolgrad, located in the Odessa region in the south of the country, was founded. Bolgrad is the first Ukrainian producer who decided to bring to the market a sparkling wine in a lower and wider bottle, which is more typical of western producers. The design of this product reflects progressiveness, high status and adherence to European traditions of winemaking.
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Bolgrad Sparkling Wine
The Bolgrad line of italian sparkling wines is a tribute to the classic Italian traditions of winemaking. Our goal was to highlight the brand's freshness, its aspiration for the future. To ensure that the product doesn't just stay relevant on the market as long as possible but remains years ahead of its main competitors in terms of its appearance. Special art paper, a tactile varnish, foil stamping, and embossing were used to create the label. Together, all this creates the overall image of the product and makes it attractive to the consumer.
The Bolgrad line of italian sparkling wines is a tribute to the classic Italian traditions of winemaking. Our goal was to highlight the brand's freshness, its aspiration for the future. To ensure that the product doesn't just stay relevant on the market as long as possible but remains years ahead of its main competitors in terms of its appearance. Special art paper, a tactile varnish, foil stamping, and embossing were used to create the label. Together, all this creates the overall image of the product and makes it attractive to the consumer.
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Siviano Italian Wine
This work is inspired by Italy and everything about Italy: its masquerade balls, its mysteries, its secret societies, its clans and its rich culture. The design sought to reflect mysticism, mystery, and sacred desires. By purchasing this wine, the consumer buys an entrance ticket to a privileged society, to a secret order, the entrance to which is only for the chosen few. The label is made in an original complex shape. The accent is shifted to the right to attract more attention with its asymmetry. This gives more aesthetics and mystique to the whole design concept.
This work is inspired by Italy and everything about Italy: its masquerade balls, its mysteries, its secret societies, its clans and its rich culture. The design sought to reflect mysticism, mystery, and sacred desires. By purchasing this wine, the consumer buys an entrance ticket to a privileged society, to a secret order, the entrance to which is only for the chosen few. The label is made in an original complex shape. The accent is shifted to the right to attract more attention with its asymmetry. This gives more aesthetics and mystique to the whole design concept.
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Flash Sparkling Wines Label
The task was to produce a design which will combine different traits like modern and fashionable, as well as conventional and trendy. Furthermore, it was important to proportionally combine trends, to use the classical Italian style and latest printing techniques. While looking at this product for the first time consumer should be able to feel the style, soul and glorious design heritage of Italian mind. The necklace label forms the unique pyramid-shape design.
The task was to produce a design which will combine different traits like modern and fashionable, as well as conventional and trendy. Furthermore, it was important to proportionally combine trends, to use the classical Italian style and latest printing techniques. While looking at this product for the first time consumer should be able to feel the style, soul and glorious design heritage of Italian mind. The necklace label forms the unique pyramid-shape design.
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Villa Degli Olma Wine Label
The every drop of this wine breaths the unique Italian spirit. That was the message that embodies Villa Degli Olma Pinot Grigio packaging design. The traditions of Italian wine packaging were diligently presented in its bottle design with carrying specific details that give the composition a modern and fresh look. It is clearly seen that the straightforward and minimalistic central part of the label plays a role of a kind of foundation for the more expressive elements situated in the lower and upper parts of the label.
The every drop of this wine breaths the unique Italian spirit. That was the message that embodies Villa Degli Olma Pinot Grigio packaging design. The traditions of Italian wine packaging were diligently presented in its bottle design with carrying specific details that give the composition a modern and fresh look. It is clearly seen that the straightforward and minimalistic central part of the label plays a role of a kind of foundation for the more expressive elements situated in the lower and upper parts of the label.
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Bolgrad XO Brandies Label
There are different major leaders on the alcohol market in Ukraine. On of them is the Bolgrad company. Its alcoholic products have been always stood out from their main competitors. This charming and unique design will undoubtedly be caught by the eyes of the consumers and this will make them to take the bottle and examine it. Special techniques and technologies have been used to give the product a unique tactile and visual effect. As a result client will have a strong seduction to hold it in his hands.
There are different major leaders on the alcohol market in Ukraine. On of them is the Bolgrad company. Its alcoholic products have been always stood out from their main competitors. This charming and unique design will undoubtedly be caught by the eyes of the consumers and this will make them to take the bottle and examine it. Special techniques and technologies have been used to give the product a unique tactile and visual effect. As a result client will have a strong seduction to hold it in his hands.
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Sintagma Wines Label
The project of compound design for Sintagma trademark stands out from all the other competitors products. The very meaning of Sintagma was the base concept of the label design and its base idea. Sintagma is an inclined dash in linguistics and it was put to the concept as a cornerstone element. This single central concept of the label fully emphasizes this idea gently combining, articulating and mixing different elements and parts of a design.
The project of compound design for Sintagma trademark stands out from all the other competitors products. The very meaning of Sintagma was the base concept of the label design and its base idea. Sintagma is an inclined dash in linguistics and it was put to the concept as a cornerstone element. This single central concept of the label fully emphasizes this idea gently combining, articulating and mixing different elements and parts of a design.
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Aznauri Label and Gift Box
Aznauri is a Georgian alcoholic brand that has being sold in Ukrainian. The Aznauri brand creates in the consumer's mind the atmosphere of an old noble Georgian family, in its luxury and aristocracy. As new product niche was created for this brand, It was important to make this product fashionable, sparkling and attractive, as well as to communicate the essence of the Aznauri brand.
Aznauri is a Georgian alcoholic brand that has being sold in Ukrainian. The Aznauri brand creates in the consumer's mind the atmosphere of an old noble Georgian family, in its luxury and aristocracy. As new product niche was created for this brand, It was important to make this product fashionable, sparkling and attractive, as well as to communicate the essence of the Aznauri brand.
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Aznauri Label and Gift Box
The need of developing a complete rebranding project for all product lines and the initial concept of the Aznauri brand itself were the inspiration for this project. Because Aznauri brand was created many wears ago it was outdated in the continuously changing market. The goal was to completely recreate its visual identification system. High-quality paper was used for the printing, which, in combination with the use of a whole spectrum of techniques and methods, made it possible to achieve required results.
The need of developing a complete rebranding project for all product lines and the initial concept of the Aznauri brand itself were the inspiration for this project. Because Aznauri brand was created many wears ago it was outdated in the continuously changing market. The goal was to completely recreate its visual identification system. High-quality paper was used for the printing, which, in combination with the use of a whole spectrum of techniques and methods, made it possible to achieve required results.
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Bolgrad Distillates Label
The compound design of Distillates Bolgrad comprises a numerous of features. Undoubtedly, consumers will distinguish this design from many others, and this will make them to hold the bottle and examine it. The main aim of this project was to combine the pan-European style of fruit distillates and the current product positioning, which would be attractive to the Ukrainian markets. So, 3 different types of design were offered to be chosen. Finally, the client's choice was an option that optimally reflects the branding concept of the product and the wine maker itself.
The compound design of Distillates Bolgrad comprises a numerous of features. Undoubtedly, consumers will distinguish this design from many others, and this will make them to hold the bottle and examine it. The main aim of this project was to combine the pan-European style of fruit distillates and the current product positioning, which would be attractive to the Ukrainian markets. So, 3 different types of design were offered to be chosen. Finally, the client's choice was an option that optimally reflects the branding concept of the product and the wine maker itself.
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Don Chiku Tequila Packaging Design
In this project the design agency had to consider the special attitude towards tequila, especially among the people making up the target audience for this product type. It's a drink for those, who crave vivid experiences and tickling emotions, a drink for the bold and the brave. That is why the overall design concept was based on the style of the Mexican death cult and the recognizable aesthetics associated with this well-known visual style.
In this project the design agency had to consider the special attitude towards tequila, especially among the people making up the target audience for this product type. It's a drink for those, who crave vivid experiences and tickling emotions, a drink for the bold and the brave. That is why the overall design concept was based on the style of the Mexican death cult and the recognizable aesthetics associated with this well-known visual style.
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Et Cetera Premium Wine Label
This is a case of an already existing and quite successful brand solution taken to a different place. While retaining the brand's DNA with its common visual elements, the design agency has focused on creating a packaging that would reflect the evolution of the trademark. As a result, the new product line looks different and recognizable at the same time, which is what the whole project was all about.
This is a case of an already existing and quite successful brand solution taken to a different place. While retaining the brand's DNA with its common visual elements, the design agency has focused on creating a packaging that would reflect the evolution of the trademark. As a result, the new product line looks different and recognizable at the same time, which is what the whole project was all about.
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Mysterious Castle Wines Label
Nowadays, Mysterious Castle wines are sold widely throughout the Moscow and all the big cities of Russia. Creating various styles of visual design for this product was mainly influenced by different views and preferences to make it more attractive. Consequently, the latest version of the design optimally reflected the branding concept of the product and personally the wine maker. As the label completely encinctures the bottle, it creates a united whole composition.
Nowadays, Mysterious Castle wines are sold widely throughout the Moscow and all the big cities of Russia. Creating various styles of visual design for this product was mainly influenced by different views and preferences to make it more attractive. Consequently, the latest version of the design optimally reflected the branding concept of the product and personally the wine maker. As the label completely encinctures the bottle, it creates a united whole composition.
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Potemkin Bradies Label
Potemkin trademark brandy is being sold on the Ukrainian market for many years. Potemkin brandy trademark comprises wide variety of the products which are ordinary and vintage brandies. The agency has been implemented to execute an important and pretentious task, specifically to re-brand the vintage part of Potemkin brandy. The new design has drastically changed the situation. By replacing the decal on with a logo made of dense aluminum on the front side of the bottle above the label has changed its look significantly.
Potemkin trademark brandy is being sold on the Ukrainian market for many years. Potemkin brandy trademark comprises wide variety of the products which are ordinary and vintage brandies. The agency has been implemented to execute an important and pretentious task, specifically to re-brand the vintage part of Potemkin brandy. The new design has drastically changed the situation. By replacing the decal on with a logo made of dense aluminum on the front side of the bottle above the label has changed its look significantly.
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Bidjo Wines Label
Bidjo Wines represents premium segment of the Georgian wines on the Ukrainian market. The label comprises of multiple different parts and has a unique shape. Its delicate design will create into the client's mind a strong desire to hold this bottle in his hands and examine it in more detail. Every little thing and the elements of the design interact with other components of the label. All that forms a delicious combination of traditional Georgian style and modern printing technologies.
Bidjo Wines represents premium segment of the Georgian wines on the Ukrainian market. The label comprises of multiple different parts and has a unique shape. Its delicate design will create into the client's mind a strong desire to hold this bottle in his hands and examine it in more detail. Every little thing and the elements of the design interact with other components of the label. All that forms a delicious combination of traditional Georgian style and modern printing technologies.
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Le Tour De Monde Series of European wines
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Lambrusco Wine Label Design
This design solution is aimed towards communicating the lively character of the product itself. Since Lambrusco wines are known for their sparkling and light sensation, the packaging strives to follow the same spirit by using light and airy graphic elements with an obvious Italian heritage, which makes it easy to identify the product's region of origin.
This design solution is aimed towards communicating the lively character of the product itself. Since Lambrusco wines are known for their sparkling and light sensation, the packaging strives to follow the same spirit by using light and airy graphic elements with an obvious Italian heritage, which makes it easy to identify the product's region of origin.
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Et Cetera Spumante Wine Label
This design reflects the character of the product, which was a debut in the sparkling wine category for an already established producer. The design agency strived to implement a solution for the label shape, which would make it look like it's composed of three individual elements wrapped around the bottle. The brand's trademark serves as the focal point that makes all the elements come together in a minimalistic composition.
This design reflects the character of the product, which was a debut in the sparkling wine category for an already established producer. The design agency strived to implement a solution for the label shape, which would make it look like it's composed of three individual elements wrapped around the bottle. The brand's trademark serves as the focal point that makes all the elements come together in a minimalistic composition.
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Kartveli Brandy Packagin Design
The main idea for this product was creating an image that would be instantly identified as truly Georgian, respecting century-old traditions and embodying the rich history of this people. The first step in creating such an image was the naming process. And the design is a logic development of this process, combining various techniques and patterns that would make the product look like a genuine Georgian cognac.
The main idea for this product was creating an image that would be instantly identified as truly Georgian, respecting century-old traditions and embodying the rich history of this people. The first step in creating such an image was the naming process. And the design is a logic development of this process, combining various techniques and patterns that would make the product look like a genuine Georgian cognac.
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T and G Whiskey Packaging Design
Irish whiskey was highly regarded in England since the end of 19th century and that was the reason for developing the unique heraldic sign for the T&G whiskey. Signs like this one were used in family crests among the European nobility, which adds a feeling of status and legacy to the composition. But there's also the notion of tempered severity, a warrior's spirit that can be seen in the graphic patterns and the central element of this design.
Irish whiskey was highly regarded in England since the end of 19th century and that was the reason for developing the unique heraldic sign for the T&G whiskey. Signs like this one were used in family crests among the European nobility, which adds a feeling of status and legacy to the composition. But there's also the notion of tempered severity, a warrior's spirit that can be seen in the graphic patterns and the central element of this design.
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5 Elemente Wine Label
The design of “5 Elemente” is the result of a project, where the client trusted the design agency with full freedom of expression. The highlight of this design is the Roman character “V”, which depicts the main idea of the product – five types of wine intertwined in a unique blend. The special paper used for the label as well as the strategic placing of all the graphic elements provoke the potential consumer to take the bottle and spin it in their hands, touch it, which certainly makes a deeper impression and renders the design more memorable.
The design of “5 Elemente” is the result of a project, where the client trusted the design agency with full freedom of expression. The highlight of this design is the Roman character “V”, which depicts the main idea of the product – five types of wine intertwined in a unique blend. The special paper used for the label as well as the strategic placing of all the graphic elements provoke the potential consumer to take the bottle and spin it in their hands, touch it, which certainly makes a deeper impression and renders the design more memorable.
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Spain I Need You Spanish wine series
The basis for our concept is an emotional element. The developed naming and design concept are aimed at the customer’s feelings and emotions, they serve the purpose of stopping the person right next to the needed shelf and making them pick it from the multitude of other brands. The entire marketing strategy and brand promotion will be based on the exact same positive emotional associations, making the brand more attractive.
The basis for our concept is an emotional element. The developed naming and design concept are aimed at the customer’s feelings and emotions, they serve the purpose of stopping the person right next to the needed shelf and making them pick it from the multitude of other brands. The entire marketing strategy and brand promotion will be based on the exact same positive emotional associations, making the brand more attractive.
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Stariy Kaheti Georgian brandy series
The most unique thing about this project is the rich history of the trademark in question, which should have been taken into account while working on redesign concepts. This brandy enjoys a rather numerous group of loyal buyers, whose perception of the product ought to be considered during the development stage. Thus the famous brandy got a new packing design, which is in many ways similar to the old one but with a more attractive and modern feel.
The most unique thing about this project is the rich history of the trademark in question, which should have been taken into account while working on redesign concepts. This brandy enjoys a rather numerous group of loyal buyers, whose perception of the product ought to be considered during the development stage. Thus the famous brandy got a new packing design, which is in many ways similar to the old one but with a more attractive and modern feel.
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Syabrovka Belarusian vodka
This project involved the application of an entire range of complex solutions, starting with a massive marketing assessment of the competition to the application of the best modern printing techniques while making the labels. In essence, we’ve created an entirely new design, which helped to get the product to a higher price segment, while keeping the brand’s recognizability and its integral ethnic component.
This project involved the application of an entire range of complex solutions, starting with a massive marketing assessment of the competition to the application of the best modern printing techniques while making the labels. In essence, we’ve created an entirely new design, which helped to get the product to a higher price segment, while keeping the brand’s recognizability and its integral ethnic component.
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Et Cetera Merlot Exclusive quality wine
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Botella de Vino Series of Spanish wines
The name of the product - Botella de Vino - was embodied on four different levels. First, it's the product itself, which is a "bottle of wine" per se. Second, it's the name of the product, which bears the same meaning. Third, it's the stylized image of a wine bottle on the label. Fourth, it's the use of writings spelling "botella de vino" that form the bottle shape. Thanks to this visual recursion, the only thing the buyer is looking at no matter how close or far they are from the product is a "wine bottle".
The name of the product - Botella de Vino - was embodied on four different levels. First, it's the product itself, which is a "bottle of wine" per se. Second, it's the name of the product, which bears the same meaning. Third, it's the stylized image of a wine bottle on the label. Fourth, it's the use of writings spelling "botella de vino" that form the bottle shape. Thanks to this visual recursion, the only thing the buyer is looking at no matter how close or far they are from the product is a "wine bottle".
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Echinoctius Series of exclusive wines
This project is unique in many ways. The design had to reflect the unique character of the product in question – exclusive author wine. Besides, there was a requirement to communicate the deep meaning in the product’s name – superlative, solstice, contrast between night and day, black and white, open and obscure. The design had the intent to reflect the secret hidden in the night: the beauty of the night sky that amazes us so much and the mystic riddle hidden in the constellations and the Zodiac.
This project is unique in many ways. The design had to reflect the unique character of the product in question – exclusive author wine. Besides, there was a requirement to communicate the deep meaning in the product’s name – superlative, solstice, contrast between night and day, black and white, open and obscure. The design had the intent to reflect the secret hidden in the night: the beauty of the night sky that amazes us so much and the mystic riddle hidden in the constellations and the Zodiac.
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Ok'Vin Limited vintage brandy
Creating a complex trademark design solution while also emphasizing classic techniques and spiritual connection with the best French cognacs – this project called for an inventive and creative approach. That’s why the main emphasis was placed on the brand’s recognizability, which was expressed through the accentuated brand logo and production inception year. At the same time the overall feel of the design was carried out in a tone common to classic French cognacs.
Creating a complex trademark design solution while also emphasizing classic techniques and spiritual connection with the best French cognacs – this project called for an inventive and creative approach. That’s why the main emphasis was placed on the brand’s recognizability, which was expressed through the accentuated brand logo and production inception year. At the same time the overall feel of the design was carried out in a tone common to classic French cognacs.
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Kvint Series of Moldovan brandies
The “KVINT” factory is a very large wine and brandy making company with over a hundred years of history. The products are all made in large quantities. And there’s already a devoted group of buyers, who are following the brand for decades, spread all around the globe. Carrying out a successful redesign and development of a completely new product design that would correspond to the global trends – this is definitely a wide-scale and expensive project for the producer. The project required a unique, individual bottle shape that would make the product stand out on the shelf.
The “KVINT” factory is a very large wine and brandy making company with over a hundred years of history. The products are all made in large quantities. And there’s already a devoted group of buyers, who are following the brand for decades, spread all around the globe. Carrying out a successful redesign and development of a completely new product design that would correspond to the global trends – this is definitely a wide-scale and expensive project for the producer. The project required a unique, individual bottle shape that would make the product stand out on the shelf.
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Vinaria din Vale Series of quality wines
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Fly Light alcoholic beverages
I was inspired by the idea of creating a design oriented towards the young generation. I wanted to make up and embody a design, which would communicate with the target audience using their language. Which would be close, clear to them, address their daily needs. Besides, I wanted to make a stylish, modern and attractive design, so that my client’s product would compete successfully against the other players on the light alcoholic beverage market. And, of course, I strived to create a design, which would fully reflect the product’s name “Fly”.
I was inspired by the idea of creating a design oriented towards the young generation. I wanted to make up and embody a design, which would communicate with the target audience using their language. Which would be close, clear to them, address their daily needs. Besides, I wanted to make a stylish, modern and attractive design, so that my client’s product would compete successfully against the other players on the light alcoholic beverage market. And, of course, I strived to create a design, which would fully reflect the product’s name “Fly”.
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Georgian Wines Series of Georgian wines
It communicates the product’s main idea – it’s a wine produced in a country with very rich and ancient winemaking traditions. The delicate ethnic ornament located behind this medal emphasizes this message, enriching the label with flexible glossy lines, softening the message, and turning the label into a delicate work of art. The message is enriched further by the torn label edges, which give an idea of century-old traditions and revelations hidden in ancient manuscripts.
It communicates the product’s main idea – it’s a wine produced in a country with very rich and ancient winemaking traditions. The delicate ethnic ornament located behind this medal emphasizes this message, enriching the label with flexible glossy lines, softening the message, and turning the label into a delicate work of art. The message is enriched further by the torn label edges, which give an idea of century-old traditions and revelations hidden in ancient manuscripts.
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