Olha Takhtarova
UKRAINE
Meet Olha Takhtarova - a powerhouse of good design, creativity and innovation based in Ukraine. Olha Takhtarova's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Olha Takhtarova's impressive haul of 10 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Olha Takhtarova's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Olha Takhtarova masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Olha Takhtarova's celebration of creativity and an unyielding quest for innovation.
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Winetime Seafood Packaging
The packaging design for the Winetime Seafood series should demonstrate the freshness and reliability of the product, should differ it favorably from competitors, be harmonious and understandable. The colors used (blue, white and orange) create a contrast, emphasize important elements and reflect brand positioning. The single unique concept developed distinguishes the series from other manufacturers. The strategy of visual information made it possible to identify the product variety of the series, and the usage of illustrations instead of photos made the packaging more interesting.
The packaging design for the Winetime Seafood series should demonstrate the freshness and reliability of the product, should differ it favorably from competitors, be harmonious and understandable. The colors used (blue, white and orange) create a contrast, emphasize important elements and reflect brand positioning. The single unique concept developed distinguishes the series from other manufacturers. The strategy of visual information made it possible to identify the product variety of the series, and the usage of illustrations instead of photos made the packaging more interesting.
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Una Luna Collection Candy Packaging
The new Una Luna collection of chocolates is based on original liqueurs and Italian chocolates. But it's not only the unusual flavors that make this collection stand out. The packaging design is inspired by the energy of each flavor, presented abstractly with unexpected strokes and brush strokes created by the designer. When you take a box of Una Luna chocolates in your hands, you will feel like you are opening a real work of art and when you take your first bite, you will be able to feel all its combinations.
The new Una Luna collection of chocolates is based on original liqueurs and Italian chocolates. But it's not only the unusual flavors that make this collection stand out. The packaging design is inspired by the energy of each flavor, presented abstractly with unexpected strokes and brush strokes created by the designer. When you take a box of Una Luna chocolates in your hands, you will feel like you are opening a real work of art and when you take your first bite, you will be able to feel all its combinations.
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Italian Pasta Brand Packaging
The designer created a new brand of pasta, able to attract the attention of the main audience and at the same time to interest new customers. The visual style of Chefz Food is characterized by bright, contrasting colors and clear zoning. The design structure adapts easily to different contexts and conveys the brand's personality. The typography emphasizes the benefits of the packaging and key information. In addition, the designer developed a logo that defines the values, voice and character of the brand and ensures its personalization.
The designer created a new brand of pasta, able to attract the attention of the main audience and at the same time to interest new customers. The visual style of Chefz Food is characterized by bright, contrasting colors and clear zoning. The design structure adapts easily to different contexts and conveys the brand's personality. The typography emphasizes the benefits of the packaging and key information. In addition, the designer developed a logo that defines the values, voice and character of the brand and ensures its personalization.
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Wink Lashes Packaging
For the professional Wink Lashes series, a unique, attractive package was created, revealing the benefits of the brand. The graphic symbols help to display the main idea of the design - a magical transformation. The "Eye" image was a basis, whereas a separate visual element in the corresponding design was created for each product line. The correct use of color helped the brand embrace a complete look and effectively communicate with the customer. The developed design increased the level of brand awareness and popularity and made the TM more competitive.
For the professional Wink Lashes series, a unique, attractive package was created, revealing the benefits of the brand. The graphic symbols help to display the main idea of the design - a magical transformation. The "Eye" image was a basis, whereas a separate visual element in the corresponding design was created for each product line. The correct use of color helped the brand embrace a complete look and effectively communicate with the customer. The developed design increased the level of brand awareness and popularity and made the TM more competitive.
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Fruit Bar Snack Packaging
The main task in developing the packaging for the Fruit Bar series was to create a positive and friendly image for the new snack brand. The design conveys energy and dynamism. Bright colors and a white background were chosen to emphasize contrast and cleanliness. Characters on the packaging radiate positivity and activity, enhancing the impression of the brand's vitality and well-being. Thanks to the carefully selected colors, logo, and characters, the packaging effectively communicates the essence of the product and attracts consumers.
The main task in developing the packaging for the Fruit Bar series was to create a positive and friendly image for the new snack brand. The design conveys energy and dynamism. Bright colors and a white background were chosen to emphasize contrast and cleanliness. Characters on the packaging radiate positivity and activity, enhancing the impression of the brand's vitality and well-being. Thanks to the carefully selected colors, logo, and characters, the packaging effectively communicates the essence of the product and attracts consumers.
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Judinstrom Beer Packaging
The logo of the craft beer Judinstrom features a stylized character in Scandinavian style, embodying strength and resilience. Visual elements and packaging design are executed in a modern interpretation of Scandinavian motifs, conveying the cold atmosphere of the northern countries. Flat graphics are used for illustrations on the packaging, incorporating symbols typical of the Scandinavian region. The color palette includes deep blue, shades of gray, and blue, emphasizing icy coolness and restraint.
The logo of the craft beer Judinstrom features a stylized character in Scandinavian style, embodying strength and resilience. Visual elements and packaging design are executed in a modern interpretation of Scandinavian motifs, conveying the cold atmosphere of the northern countries. Flat graphics are used for illustrations on the packaging, incorporating symbols typical of the Scandinavian region. The color palette includes deep blue, shades of gray, and blue, emphasizing icy coolness and restraint.
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Granovita Granola Packaging
Granovita preaches a simple approach to making granola with the best tasting natural ingredients while keeping the essence of the brand no frills. Granovita's packaging design had to reflect honesty about the product and the ingredients. The design had to inspire consumer confidence in the product. By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market.
Granovita preaches a simple approach to making granola with the best tasting natural ingredients while keeping the essence of the brand no frills. Granovita's packaging design had to reflect honesty about the product and the ingredients. The design had to inspire consumer confidence in the product. By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market.
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Bel Gusto Packaging
The purpose of the Bel Gusto rebranding is to expand the brand's audience through visual renewal. To emphasize traditions and history and favorably distinguish the TM from competitors, the theme of postage was used. The theme was expressed the theme in the packaging's distinctive design in the postal theme and material textures and elements of postage. The use of illustrations allowed to tell about the product, reveal it from unusual sides and contrast the product line's contrasting color differentiation helped the consumer distinguish the products in the line from each other.
The purpose of the Bel Gusto rebranding is to expand the brand's audience through visual renewal. To emphasize traditions and history and favorably distinguish the TM from competitors, the theme of postage was used. The theme was expressed the theme in the packaging's distinctive design in the postal theme and material textures and elements of postage. The use of illustrations allowed to tell about the product, reveal it from unusual sides and contrast the product line's contrasting color differentiation helped the consumer distinguish the products in the line from each other.
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Siela Cosmetic Packaging
The designer was commissioned to create the packaging of a children's line of 5 products for Siela Cosmetic. The overall look of the brand was created with the help of charming drawings. A storyline was created for each product and a design system was developed that tells that story for the entire product line, At the same time, the illustrative style reflects the nature of children's books and emphasizes the reputation of the brand.
The designer was commissioned to create the packaging of a children's line of 5 products for Siela Cosmetic. The overall look of the brand was created with the help of charming drawings. A storyline was created for each product and a design system was developed that tells that story for the entire product line, At the same time, the illustrative style reflects the nature of children's books and emphasizes the reputation of the brand.
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Una Luna Confectionery Packaging
Behind the design of each product, there is a story. The collage illustration used in the package design for the Una Luna fruit candy series is a good way to tell this story to the consumer. Collage illustration on the package helped to create a certain image of the brand and give it integrity. The modern market demands a simple and clear package, which will stand out on the shelves and be interesting to the audience. In his project, the designer used the collage technique and contrasting shades. It helped to make the packaging of Una Luna candies interesting.
Behind the design of each product, there is a story. The collage illustration used in the package design for the Una Luna fruit candy series is a good way to tell this story to the consumer. Collage illustration on the package helped to create a certain image of the brand and give it integrity. The modern market demands a simple and clear package, which will stand out on the shelves and be interesting to the audience. In his project, the designer used the collage technique and contrasting shades. It helped to make the packaging of Una Luna candies interesting.
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