Ximena Ureta
CHILE
Meet Ximena Ureta - a powerhouse of good design, creativity and innovation based in Chile. Ximena Ureta's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Ximena Ureta's impressive haul of 11 A' Design Awards that we showcase here. Spanning across categories such as Packaging and Graphic, Ximena Ureta's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Ximena Ureta masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Ximena Ureta's celebration of creativity and an unyielding quest for innovation.
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MontGras Handcrafted Wine Packaging
MontGras Handcrafted is an enology based project that pursues the production of distinctive wines made out of rare grape varieties harvested in 2020. Each wine is the product of a unique combination of the particular weather and land conditions of five Chilean valleys and of five different wine makers. This packaging is a creative way of following the particular personality of each wine while expressing the common ideas behind the project.
MontGras Handcrafted is an enology based project that pursues the production of distinctive wines made out of rare grape varieties harvested in 2020. Each wine is the product of a unique combination of the particular weather and land conditions of five Chilean valleys and of five different wine makers. This packaging is a creative way of following the particular personality of each wine while expressing the common ideas behind the project.
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Rivalta Wine Packaging
Rivalta is an elegant brand, with a long trajectory and deep sense of origin. It comes from one of the highest vineyards in the Maipo Valley, known as Cerro Blanco, with an altitude of 1,000 meters on the Andes. This condition allows to produce very expressive wines with a deep color, great body, acidity and aromas. This location has become the heart of Santa Ema's iconic wines. Rivalta is a limited production blend, which is made every year using the best 20 barrels of the winery’s red strains.
Rivalta is an elegant brand, with a long trajectory and deep sense of origin. It comes from one of the highest vineyards in the Maipo Valley, known as Cerro Blanco, with an altitude of 1,000 meters on the Andes. This condition allows to produce very expressive wines with a deep color, great body, acidity and aromas. This location has become the heart of Santa Ema's iconic wines. Rivalta is a limited production blend, which is made every year using the best 20 barrels of the winery’s red strains.
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Organic Wine Packaging
Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why designers highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why designers highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
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Butterfly Acrobat Wine Packaging
The tale presented by the wine label Butterfly Acrobat Amazing Edition, is the fantasy of a woman who can fly during her circus act. Mara is the mysterious butterfly acrobat, thousands of butterflies flock in a colorful torrent in the air under the stage lights, their flower shaped wings open and close to the rhythm of music, and using their delicate silk threads, they fly among the audience. The label creates a unique concept displaying great technical challenges both in design and printing requirements.
The tale presented by the wine label Butterfly Acrobat Amazing Edition, is the fantasy of a woman who can fly during her circus act. Mara is the mysterious butterfly acrobat, thousands of butterflies flock in a colorful torrent in the air under the stage lights, their flower shaped wings open and close to the rhythm of music, and using their delicate silk threads, they fly among the audience. The label creates a unique concept displaying great technical challenges both in design and printing requirements.
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Paper Flight Show of papers
This kinetic art object highlights all the possibilities that a great materiality provides to graphic design. The creative challenge consisted in designing a visual scenario of delicate finishes. Each flight, seeks to break with the static and bi-dimensional condition of the impression, presenting itself as birds in full flight, through the aesthetics of the movement that occurs when sliding the inner sheets under the paper screen of the cover stimulating the eye through simple visual effects.
This kinetic art object highlights all the possibilities that a great materiality provides to graphic design. The creative challenge consisted in designing a visual scenario of delicate finishes. Each flight, seeks to break with the static and bi-dimensional condition of the impression, presenting itself as birds in full flight, through the aesthetics of the movement that occurs when sliding the inner sheets under the paper screen of the cover stimulating the eye through simple visual effects.
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Diablo Black Wine Packaging
Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
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Day One Wine Packaging
Day One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.
Day One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.
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Marques de Casa Concha Wine Packaging
The challenge was to present an elegant black color on the packaging, which represented the dark and deep flavors of cherry, black currant, cedar, blackberry and graphite, with strong links with the Chilean soil. The creative complexity of the mix is reflected in the different organic forms that are constantly fused around this package, assuming its content and delicately framing the texts. The use of copper color for the brand also represents the richness of Chilean soil that combines its mineral and agricultural characteristics.
The challenge was to present an elegant black color on the packaging, which represented the dark and deep flavors of cherry, black currant, cedar, blackberry and graphite, with strong links with the Chilean soil. The creative complexity of the mix is reflected in the different organic forms that are constantly fused around this package, assuming its content and delicately framing the texts. The use of copper color for the brand also represents the richness of Chilean soil that combines its mineral and agricultural characteristics.
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Leyenda Wine Packaging
Leyenda is the iconic wine of Casillero del Diablo, a brand that is part of the most emblematic wines of the Concha y Toro vineyard. The roots of Leyenda stretch to Pirque, in the heart of the Maipo Valley, where the famous legend of Casillero del Diablo began more than 130 years ago. Two-decade-old vines grow on those stony soils, which every year in mid-April yield high quality Cabernet Sauvignon grapes. These are harvested manually to ensure their total integrity each season.
Leyenda is the iconic wine of Casillero del Diablo, a brand that is part of the most emblematic wines of the Concha y Toro vineyard. The roots of Leyenda stretch to Pirque, in the heart of the Maipo Valley, where the famous legend of Casillero del Diablo began more than 130 years ago. Two-decade-old vines grow on those stony soils, which every year in mid-April yield high quality Cabernet Sauvignon grapes. These are harvested manually to ensure their total integrity each season.
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Rose Wine Packaging
The design of the Rose label is feminine and elegant, the leaves of the vineyards are related to an exquisite pale damask color. Its color also interprets the fresh and delicate notes of grapefruit and melon, in addition to subtle floral aromas. Nature and its fruits, the leaves of the vines that get tangled up like the tendrils around the text are part of the aesthetic language of this packaging. The label is kindly assembled with a bottle with a feminine conicity and an elegant neck.
The design of the Rose label is feminine and elegant, the leaves of the vineyards are related to an exquisite pale damask color. Its color also interprets the fresh and delicate notes of grapefruit and melon, in addition to subtle floral aromas. Nature and its fruits, the leaves of the vines that get tangled up like the tendrils around the text are part of the aesthetic language of this packaging. The label is kindly assembled with a bottle with a feminine conicity and an elegant neck.
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Azur Wine Packaging
Azur from the Limari Valley is Chile's iconic spumante wine, characterized by its minerality and freshness. It has set a milestone in the history of Chilean spumantes by following the same methods and standards employed in the Old World for centuries. The Spumante Limarí winery strategically decided to embrace the organic production of vines and spumante wines achieving the first full organic production in 2018.
Azur from the Limari Valley is Chile's iconic spumante wine, characterized by its minerality and freshness. It has set a milestone in the history of Chilean spumantes by following the same methods and standards employed in the Old World for centuries. The Spumante Limarí winery strategically decided to embrace the organic production of vines and spumante wines achieving the first full organic production in 2018.
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