BLOK
INDIA
Meet BLOK - a powerhouse of good design, creativity and innovation based in India. BLOK's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in BLOK's impressive haul of 4 A' Design Awards that we showcase here. Spanning across categories such as Packaging, BLOK's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, BLOK masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores BLOK's celebration of creativity and an unyielding quest for innovation.
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LuvIt Rocks Pralines
LuvIt is an Indian youth-based chocolate brand. For their praline collection, they wished to target young adults, as the existing praline buyers were middle-aged customers. The studio focuses on balancing trendy youth sensibilities while retaining the sophistication of pralines. Custom praline shapes were designed & branded as LuvIt Rocks — a tongue-in-cheek pun suggesting good taste alongside it's gemstone-like shapes. A custom typographic brand pattern with gold foiled letters was created that playfully envelopes the box. The box comes in 3 vibrant colours to choose from.
LuvIt is an Indian youth-based chocolate brand. For their praline collection, they wished to target young adults, as the existing praline buyers were middle-aged customers. The studio focuses on balancing trendy youth sensibilities while retaining the sophistication of pralines. Custom praline shapes were designed & branded as LuvIt Rocks — a tongue-in-cheek pun suggesting good taste alongside it's gemstone-like shapes. A custom typographic brand pattern with gold foiled letters was created that playfully envelopes the box. The box comes in 3 vibrant colours to choose from.
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LuvIt Cocoisms Neapolitan Chocolates
LuvIt Cocoisms is a range of Neapolitan chocolates from LuvIt, designed as a tasting palette of 4 distinct flavors based on increasing levels of cocoa content: milk, semi-sweet, bitter-sweet & dark. The concept aims to evoke curiosity among the Indian youth to explore beyond standard milk chocolate. Cocoisms is an initiation into the art of cocoa tasting, exploring increased cocoa in one's chocolate. Four playful personalities were assigned for each increase in cocoa content, starting with the Populist for the sweetest/lowest in cocoa & finishing with the Puritan for the highest.
LuvIt Cocoisms is a range of Neapolitan chocolates from LuvIt, designed as a tasting palette of 4 distinct flavors based on increasing levels of cocoa content: milk, semi-sweet, bitter-sweet & dark. The concept aims to evoke curiosity among the Indian youth to explore beyond standard milk chocolate. Cocoisms is an initiation into the art of cocoa tasting, exploring increased cocoa in one's chocolate. Four playful personalities were assigned for each increase in cocoa content, starting with the Populist for the sweetest/lowest in cocoa & finishing with the Puritan for the highest.
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Kosh! Oats
Kosh! is a newly launched Indian oats brand by Future Consumer that aims to establish itself as India's 3rd grain after rice & wheat. For the packaging, the studio drew inspiration from Indian street typography & vintage industrial wholesale packaging, reimagining it in a modern context to establish a grass-root familiarity towards an unfamiliar grain. The concept adopts a fresh approach towards transparency by flipping conventional food package formats & bringing helpful nutritional information often lost in the fine print of the back-of-pack to the forefront.
Kosh! is a newly launched Indian oats brand by Future Consumer that aims to establish itself as India's 3rd grain after rice & wheat. For the packaging, the studio drew inspiration from Indian street typography & vintage industrial wholesale packaging, reimagining it in a modern context to establish a grass-root familiarity towards an unfamiliar grain. The concept adopts a fresh approach towards transparency by flipping conventional food package formats & bringing helpful nutritional information often lost in the fine print of the back-of-pack to the forefront.
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DND Mosquito Repellent
DND is a new brand of innovative mosquito repellent products in India. The studio developed the identity & packaging from the brand's inception. For their fastest selling product, the focus was on its packaging communicating the brand's innovative personality. The logo, (inspired by keyholes referring to Do-Not-Disturb) transforms itself into a functional element for the packaging, acting as a hook for the boxes to be hung at retail display units as well as a detachable DND hanger as a memorable keepsake for customers to hang on their home door knobs.
DND is a new brand of innovative mosquito repellent products in India. The studio developed the identity & packaging from the brand's inception. For their fastest selling product, the focus was on its packaging communicating the brand's innovative personality. The logo, (inspired by keyholes referring to Do-Not-Disturb) transforms itself into a functional element for the packaging, acting as a hook for the boxes to be hung at retail display units as well as a detachable DND hanger as a memorable keepsake for customers to hang on their home door knobs.
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