LYU Wei
CHINA
Meet LYU Wei - a powerhouse of good design, creativity and innovation based in China. LYU Wei's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in LYU Wei's impressive haul of 3 A' Design Awards that we showcase here. Spanning across categories such as Graphic, LYU Wei's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, LYU Wei masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores LYU Wei's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowEvery name of the paintings are mentioned 3 times in the book, in order to dig the deepest curiosity of the viewer. However, paintings are hiding on folding pages, so the viewer has to unfold every page to see what the painting with an odd title is actually about, such as "Toad's oil". "Peeking" is the main idea of the design and curiosity can drive it into "gazing".
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This Design tries to use modern geometric style to present ancient Chinese philosophical thinking and system. It contains 2 parts: the Typefaces and the Binding design. The inspiration of typefaces were coming from the Hetu & Luoshu with dots and lines. Including Heavenly Stems and Earthly Branches and "sun and moon", it contains a total of 24 letters. Color reference is from "gold, wood, water, fire, earth" five Chinese ancient elements.
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This book is made for the book fair "Collecting Asia - The West Discovers East Asian Art (1842-1930)" hold by Zhejiang University Museum of Art and Archaeology. This book is about books which are showing the rush and the highest print quality of that time, so the design is to present them in the best way. A folding Cover with the rising sun is used in order to create an endless visual experience and show the mysterious orient flavor. Every page for each entry is designed unique. This book has own the 2nd Price of the Fifth Design & Art Contest of Chinese Universities.
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