Caxton Chung
HONG KONG (CHINA)
Meet Caxton Chung - a powerhouse of good design, creativity and innovation based in Hong Kong (China). Caxton Chung's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Caxton Chung's impressive haul of 4 A' Design Awards that we showcase here. Spanning across categories such as Graphic and Packaging, Caxton Chung's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Caxton Chung masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Caxton Chung's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThe theme “Dot” is executed through out the calendar in any possible yet practical way. First, the title 2020 is arranged in a graphical way transforming the “0” into two circles/dots. Second, embossed dots are applied on content pages forming the grid of page. Third, the monthly tabs are die cut into semi circle shapes. Fourth, numbers of dot are used to indicate the month on the tab. In terms of visual variety, four different background colors are applied throughout the pages.
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The concept of the design is to utilize various printing techniques in order to achieve a modern yet luxury style. The cover features the main visual element of the brand; it is repetitively placed to form a pattern as it is a good way to reinforce the brand impression visually. Content pages contain a three-month planner layout which only essential information is printed while secondary visual elements are presented by embossing. The stand is extended by 7mm larger on each side to create a frame guiding user’s visual within the minimal content page layout.
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“Techo” means “notebook” in Japanese, which brings out the unique properties of this calendar. With its foldable structure, this design can function as both a desktop calendar and a handy notebook, depending on how it is folded. Additionally, the foldable structure acts as a cover when it is closed, making it an immediate gift item with no extra packaging is required. Dates and global public holidays are indicated on the content pages, along with some fast facts about the firm in order to promote the company’s brand directly to the users.
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Bamboo is a design project for the company Nomura, it is a Chinese New Year red packet design aiming to be delivered to clients as corporate gift. The design consists of 20 red packets and a luxury packaging box. As the name implies, the design is inspired by bamboo which is visualised in a form of abstract pattern. This pattern is created by duplicating Nomura's signature graphics, the main visual element of the firm. The firm’s logo is placed on a circle, which sits on top of the bamboo pattern. This concept is carried through from the red packets to the packaging box to achieve consistency
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