U VISUAL COMMUNICATION
TAIWAN (CHINA)
Meet U VISUAL COMMUNICATION - a powerhouse of good design, creativity and innovation based in Taiwan (China). U VISUAL COMMUNICATION's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in U VISUAL COMMUNICATION's impressive haul of 5 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Advertising and Graphic, U VISUAL COMMUNICATION's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, U VISUAL COMMUNICATION masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores U VISUAL COMMUNICATION's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowLicha, a local tea brand in Taiwan, is inspired by “the affection of gifts”.The brand expands on the idea of sending gifts by creating western-styled sophistication, integrating the classic and the chic, and highlighting characteristics of different products with bright and colorful packaging, thus promoting the fine teas of Taiwan to the world.
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In updating the shop’s brand identity, the essence of the local culture it embodies was extracted and injected into modern lifestyle. The concept for the logo is centred around the image of “a pig wearing spectacles”, which both conveys the brand’s name, and also emphasises the use of fresh ingredients in making the black pudding broth. Furthermore, the date of the stall’s founding is shown in the curls of the pig’s tail. This modern yet humorous design encapsulates the client’s brand values and culinary heritage of three generations.
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The theme of one can is 'people', represented through images of farmers, along with the tattoo designs that delineate the local class structure. Another can has the theme of 'place', represented through images of Taitung's natural beauty, along with a classic headdress. The third can has the theme of 'fruit', as in 'fruits of labor', as represented by images of bountiful harvests and celebrations. Three cans features three aspects of local culture, woven together into a coherent story that bears witness to the cultural heritage of Taitung’s rice.
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"TAITRA-Taipei Cycle" is proudly presenting a big kaleidoscopic picture of the bicycle world, showing every possible side of the industry and the booming development. A wide-ranging of innovated services is contributing to diverse and colorful lifestyles, making Taiwan’s bicycle industry continue to shine on the international arena.
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The key visual takes elements from bicycles and tools,and emphasises their mutual relationship,using creative images that explore their symbiotic nature,to express the quintessence of IBDC - unfettered inspiration.As regards the different applications of the key visual, the same creative concept was systematically adapted for each kind of media.For example:online brochures, posters, magazines, medals, etc, each conformed to the brand identity and through the multitudinous design combinations of different bicycles with different tools, thus it maintained a coherent brand image.
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