Shawn Goh Chin Siang
MALAYSIA
Meet Shawn Goh Chin Siang - a powerhouse of good design, creativity and innovation based in Malaysia. Shawn Goh Chin Siang's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Shawn Goh Chin Siang's impressive haul of 7 A' Design Awards that we showcase here. Spanning across categories such as Graphic, Packaging and Accolade, Shawn Goh Chin Siang's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Shawn Goh Chin Siang masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Shawn Goh Chin Siang's celebration of creativity and an unyielding quest for innovation.
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Waaron Kuu's Branding Design
Waaron Kuu's is a restaurant that represents the six major ethnic cultures of Malaysia. To highlight the overall beauty of the brand, The team used deep purple to emphasize each cultural character and added traditional games and instruments. They also used various local elements to decorate the illustrations, placed in different corners of the restaurant and on bowls and packaging. The design not only presents the six major ethnic cultures of Malaysia but also creates a unique brand image for the restaurant.
Waaron Kuu's is a restaurant that represents the six major ethnic cultures of Malaysia. To highlight the overall beauty of the brand, The team used deep purple to emphasize each cultural character and added traditional games and instruments. They also used various local elements to decorate the illustrations, placed in different corners of the restaurant and on bowls and packaging. The design not only presents the six major ethnic cultures of Malaysia but also creates a unique brand image for the restaurant.
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The Taste of Heritage Instant Coffee
The design was inspired by the client’s background – a family business, from generation to generation. In order to preserve and pass on the taste, the product ‘The Taste of Heritage’ was launched. It also serves as a symbol of Malaysian tourism, so the designer came up with the concept of preserving the cultural heritage, incorporating the client’s ideas, integrated the long-standing cultures of various ethnic groups into the design to make more people understand Malaysian culture and be enthusiastic about Malaysian Art.
The design was inspired by the client’s background – a family business, from generation to generation. In order to preserve and pass on the taste, the product ‘The Taste of Heritage’ was launched. It also serves as a symbol of Malaysian tourism, so the designer came up with the concept of preserving the cultural heritage, incorporating the client’s ideas, integrated the long-standing cultures of various ethnic groups into the design to make more people understand Malaysian culture and be enthusiastic about Malaysian Art.
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G Forty Top 40 Packaging Design
This trophy is specially designed for Malaysia's G Forty Top 40 Awards. It is rewarded to influential leaders under 40 years old with contemporary business success. Inspired by the architecture of a human figure, the left-hand posture represents one's gratitude. It also incorporates white crystals which denote purity, elegance, and modernity. The overall design of the trophy is sleek and sophisticated which resembles one's prestigious identity in their area of expertise.
This trophy is specially designed for Malaysia's G Forty Top 40 Awards. It is rewarded to influential leaders under 40 years old with contemporary business success. Inspired by the architecture of a human figure, the left-hand posture represents one's gratitude. It also incorporates white crystals which denote purity, elegance, and modernity. The overall design of the trophy is sleek and sophisticated which resembles one's prestigious identity in their area of expertise.
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Wavee Packaging Identity
Vibrantly illustrated packaging is used as a means to build up a recognizable, attractive brand identity for this new potato chips brand. The illustration and color combination create a lasting impression that distinguishes this healthier, non-fried potato chips product from the rest in the market. Various themes and colors are implemented to differentiate between the flavors, while iconic elements and white blank frame on the package help maintaining a unified brand identity.
Vibrantly illustrated packaging is used as a means to build up a recognizable, attractive brand identity for this new potato chips brand. The illustration and color combination create a lasting impression that distinguishes this healthier, non-fried potato chips product from the rest in the market. Various themes and colors are implemented to differentiate between the flavors, while iconic elements and white blank frame on the package help maintaining a unified brand identity.
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Malaysian Festive Packaging Collection Packaging Box
As the name of this project suggests, Malaysian Festive Packaging Collection intends to convey the reminiscence of hometown during the annual Malay New Year Celebration, namely Hari Raya Aidilfitri. The packaging box is not only a gift set given to Malay people, but also serve as an educational material to enhance understanding of traditional culture of Malay people among all Malaysians.
As the name of this project suggests, Malaysian Festive Packaging Collection intends to convey the reminiscence of hometown during the annual Malay New Year Celebration, namely Hari Raya Aidilfitri. The packaging box is not only a gift set given to Malay people, but also serve as an educational material to enhance understanding of traditional culture of Malay people among all Malaysians.
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Scarlet Jade Festive Gift Set
The design is inspired by the similar gift-giving tradition of Chinese and Japanese, as a means of passing good wishes and expressing gratitude. As red is a traditionally symbolic colour of happiness, the main packaging box comes in a bright, vibrant red tone adorned with sophisticated hand-drawn auspicious elements. The boldness of the main design body is balanced out by pastel coloured gift bag, creating a modern, youthful vibe.
The design is inspired by the similar gift-giving tradition of Chinese and Japanese, as a means of passing good wishes and expressing gratitude. As red is a traditionally symbolic colour of happiness, the main packaging box comes in a bright, vibrant red tone adorned with sophisticated hand-drawn auspicious elements. The boldness of the main design body is balanced out by pastel coloured gift bag, creating a modern, youthful vibe.
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Water Funs Corporate Identity
Rebranding is always challenging. In this project, initials of the word 'water' and the name of the founder 'Adam', W and A, were adopted into the logo's main design. Water element is emphasized as it is essential in the formation of life. The logo and its theme are presented in a simplistic format with plain colors but contain three different wave patterns for the use of different items and products. Its minimalist style gives the brand a modern, refreshing new image.
Rebranding is always challenging. In this project, initials of the word 'water' and the name of the founder 'Adam', W and A, were adopted into the logo's main design. Water element is emphasized as it is essential in the formation of life. The logo and its theme are presented in a simplistic format with plain colors but contain three different wave patterns for the use of different items and products. Its minimalist style gives the brand a modern, refreshing new image.
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