Neom
ITALY
Meet Neom - a powerhouse of good design, creativity and innovation based in Italy. Neom's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Neom's impressive haul of 10 A' Design Awards that we showcase here. Spanning across categories such as Packaging and Graphic, Neom's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Neom masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Neom's celebration of creativity and an unyielding quest for innovation.
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Morato packaging Identity
New packaging identity created specifically for the international market. Has been imagined the ‘typical’ experience of a foreign tourist who is travelling in Italy for pleasure or business. Around this idea, has been created a picture of a traveller in a restaurant or trattoria. As they are making notes on the things that have amazed them the most about our beautiful country, they are savouring some typical dishes, accompanied with the brand’s delicious products. An imagery made of colours, flavours and textures, but most of all flavour.
New packaging identity created specifically for the international market. Has been imagined the ‘typical’ experience of a foreign tourist who is travelling in Italy for pleasure or business. Around this idea, has been created a picture of a traveller in a restaurant or trattoria. As they are making notes on the things that have amazed them the most about our beautiful country, they are savouring some typical dishes, accompanied with the brand’s delicious products. An imagery made of colours, flavours and textures, but most of all flavour.
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Acqua di Nepi "Magnifica" Representative package
The design is made on a carton tube paired with a aluminated printed paper. On the aluminium mirroring paper has been create a special effect printing with Silver Pantone in order to obtain two different silver effects. One is shining and the other, in comparison, appear solid. Above on that we emphasize the design of the label but in a different and more sophisticated style.
The design is made on a carton tube paired with a aluminated printed paper. On the aluminium mirroring paper has been create a special effect printing with Silver Pantone in order to obtain two different silver effects. One is shining and the other, in comparison, appear solid. Above on that we emphasize the design of the label but in a different and more sophisticated style.
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Masedu / Arestidu Packaging identity
The names of the wines were given by the client, Carlsberg Italia Horeca, and the task was to look for something unique but in the same time representative of the wines and the original land too. This land is so unique that lot of ideas comes but very few of them were able to express completely the complexity of the land and the hinabitants too. We then get to a final concept of the Giara horses that, as animal, could deeply express the complex character of the land and the wines.
The names of the wines were given by the client, Carlsberg Italia Horeca, and the task was to look for something unique but in the same time representative of the wines and the original land too. This land is so unique that lot of ideas comes but very few of them were able to express completely the complexity of the land and the hinabitants too. We then get to a final concept of the Giara horses that, as animal, could deeply express the complex character of the land and the wines.
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Racconti del Campo Logo, packaging identity
It was requested to find a unique concept through a range of flours with very different origins: mais, rice, kamut, durum and common wheat, chickpeas, etc. The client, Selezione Casillo, part of the biggest wheat company in Italy, was calling this offer as Farine Speciali but it was not differentiating and giving value to its richness. The concept would have kept all the differences in one single rich soul expressing their values and quality. The successful idea came from the consideration that each field has its own story, like a book series: "I Racconti del campo" ("stories from the field").
It was requested to find a unique concept through a range of flours with very different origins: mais, rice, kamut, durum and common wheat, chickpeas, etc. The client, Selezione Casillo, part of the biggest wheat company in Italy, was calling this offer as Farine Speciali but it was not differentiating and giving value to its richness. The concept would have kept all the differences in one single rich soul expressing their values and quality. The successful idea came from the consideration that each field has its own story, like a book series: "I Racconti del campo" ("stories from the field").
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MAMO Packaging identity
The new ‘MAMO’ brand presents a range of baby food that features food that goes beyond nutriment to feed the sensations, so important for children. Aim: to create an identity that is soft and appeals to the world of children but, at the same time, is strong to guarantee the products for the parents. A character has been created who tells stories that open the mind and emotions and, at the same time, tell of the properties of the products.
The new ‘MAMO’ brand presents a range of baby food that features food that goes beyond nutriment to feed the sensations, so important for children. Aim: to create an identity that is soft and appeals to the world of children but, at the same time, is strong to guarantee the products for the parents. A character has been created who tells stories that open the mind and emotions and, at the same time, tell of the properties of the products.
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Bertolini and Figli Branding and Packaging Identity
The design expresses the values of the brand and the uniqueness of the product that intersect to form a whole. On the one hand the brand represents the family, unity and direction towards the radiant future. On the other hand there is the naturalness, the sweetness and the fragrance of the product made entirely by the expert hands of the Bertolini family. Design wants to communicate and represent the wealth of a united family that is capable of creating a product with absolutely unique characteristics.
The design expresses the values of the brand and the uniqueness of the product that intersect to form a whole. On the one hand the brand represents the family, unity and direction towards the radiant future. On the other hand there is the naturalness, the sweetness and the fragrance of the product made entirely by the expert hands of the Bertolini family. Design wants to communicate and represent the wealth of a united family that is capable of creating a product with absolutely unique characteristics.
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Gradaia Grapewine range Grapewine brand and packaging identity
Evergreen simplicity of the Italian style. The design has been created to express a clear difference between the ancient and traditional world of Italian grape wines and the new identity of Gradaia, based on the modern shape of the bottle (already existing) together with the classic font managed into the space to communicate the evergreen italian style.
Evergreen simplicity of the Italian style. The design has been created to express a clear difference between the ancient and traditional world of Italian grape wines and the new identity of Gradaia, based on the modern shape of the bottle (already existing) together with the classic font managed into the space to communicate the evergreen italian style.
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Grisbì biscuits Brand & Packaging Identity
The biscuits is made with a unmatched technology still representing a barrier in this segment. The project is the result of a 10 year process of update of the Brand and Packaging identity since it started in 2010 with the first restyling starting from a problematic situation. The project is the further step of achieving an iconic strong personality.
The biscuits is made with a unmatched technology still representing a barrier in this segment. The project is the result of a 10 year process of update of the Brand and Packaging identity since it started in 2010 with the first restyling starting from a problematic situation. The project is the further step of achieving an iconic strong personality.
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Graffetta Logo, packaging identity
It was needed to espress the value of the Graffetta Estate trhough an iconic visual that could cross all the four variant of the range, different but with a visible family feeling. The inspiration arrived from the real story of the land: an ancient coral reef. The magpie, representing the present terroir, keep in mouth a coral, representing the ancient reef: the present recognise the value of its past and they both fly together toward future. The concept has been expressed by print technology that exalted the differences also through tactile sensation.
It was needed to espress the value of the Graffetta Estate trhough an iconic visual that could cross all the four variant of the range, different but with a visible family feeling. The inspiration arrived from the real story of the land: an ancient coral reef. The magpie, representing the present terroir, keep in mouth a coral, representing the ancient reef: the present recognise the value of its past and they both fly together toward future. The concept has been expressed by print technology that exalted the differences also through tactile sensation.
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L'AGRICOLA CORPORATE IDENTITY
L'Agricola is a dairy company located 30km north to Milan. They grow from an ancient building to a new a modern buildin. Their particularity is the strong connection and respect for the animals they breed directly and the care they put on every step of the production chain. The aim was to redesign the company brand completely in order to express the uniqueness, the values and the new character of the company. The new brand intend to express the genuinity of the products and the transparent simplicity of the place and of the people under the direction of Mr. Aldo Santacatterina.
L'Agricola is a dairy company located 30km north to Milan. They grow from an ancient building to a new a modern buildin. Their particularity is the strong connection and respect for the animals they breed directly and the care they put on every step of the production chain. The aim was to redesign the company brand completely in order to express the uniqueness, the values and the new character of the company. The new brand intend to express the genuinity of the products and the transparent simplicity of the place and of the people under the direction of Mr. Aldo Santacatterina.
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