Alexander Chin
UNITED STATES OF AMERICA
Meet Alexander Chin - a powerhouse of good design, creativity and innovation based in United States of America. Alexander Chin's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Alexander Chin's impressive haul of 4 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Alexander Chin's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Alexander Chin masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Alexander Chin's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThe narrative of exploring the palace centers on a discovery challenge labeled on the side to "unlock the gate”. The choice to create earned moments in a puzzle format for the user were key to the brand's strategy of creating emotional connections with the user. The packaging is designed to reward users with discovery moments of differing magnitude, directly correlated with their effort towards the experience and brand. The user goes on a journey through different stages, rewarding the most invested customers with the finale, a genuine moment of magic.
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These limited edition decks focus on changing market views on playing cards from toys to fine art. Created to celebrate the 2nd Annual National Playing Card Collection Day, they epitomize the craftsmanship of card design featuring an innovative new box dubbed the Pluck Tuck with intaglio gold printed design onto opalescent stock. The unique friction sleeve allows the user to easily pluck either box end to reveal the cards inside. The graphic elements display flourishing quatrefoil language throughout to elevate the age and status of the package design, redefining market views of cards.
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In a market going increasingly digital this project explores the opposite, by transforming invisible concepts and ideas into tangible product. The Apothecary is a handcrafted set of cards focused on creating unique experiences between people and product through interactive design to reflect the curiosity and wonder of the unknown. Intaglio engraved sleeves, sculpted embossing, and touch responsive packaging culminate to craft a truly memorable user experience that is sure to leave a lasting brand impression.
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This limited edition card set commemorates the 800th anniversary of the Magna Carta featuring a black and white deck series framed around the tension between Royals and Rebels. By designing the story within an interactive design system, the series creates an engaging and personalized packaging experience that allows the user to feel a sense of ownership over the design and own a piece of momentous history. Gold foils and embossing run throughout the series to entice users to interact and re-purpose the packaging as product itself.
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