C. J. Yeh & Christie Shin
UNITED STATES OF AMERICA
Meet C. J. Yeh & Christie Shin - a powerhouse of good design, creativity and innovation based in United States of America. C. J. Yeh & Christie Shin's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in C. J. Yeh & Christie Shin's impressive haul of 3 A' Design Awards that we showcase here. Spanning across categories such as Graphic, C. J. Yeh & Christie Shin's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, C. J. Yeh & Christie Shin masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores C. J. Yeh & Christie Shin's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThe primary visual element in this design system is "shield x dot," which was inspired by the logos of the two main brands, the National Football League (NFL) and the Fashion Institute of Technology (FIT). The secondary element is a grey pattern consists of iconic shapes extracted from all 32 NFL team logos. The core design concept is to create a sophisticated unification of the visual identity from all organizations involved through a symphony of shapes. This event identity system was designed for the NFLxFIT Visual Identity Design Exhibition and Award Ceremony.
|
|
GUND was known in the industry as the first teddy bear manufacturer in the US to truly capture emotion and facial expression in their product shots of plush toys. This new brand identity design pays homage to the company’s tradition by means of a friendly and playful trademark, which draws focus on the most emotionally expressive elements of GUND’s products. This flexible visual system emphasizes the intangible qualities of the company’s work over the physical, reflecting the emotional investment that develops among their consumers.
|
|
|
This flexible identity system reflects the spirit of the brand archetype, the Explorer—somebody who lives life to the fullest by constantly experiencing new things and keeping those memories forever. Tera's brand visual system design centers around a new typeface, T1, and a colorful array of Life Event Icons depict significant moments or things in people's lives. The icon design is inspired by the youthful culture of emojis. Tera’s identity system visually communicates the key consumer benefit: choosing Tera means taking comfort in knowing that all of your data is safe and accessible, 24/7.
|
|
|