Vetor Zero / Lobo
BRAZIL
Meet Vetor Zero / Lobo - a powerhouse of good design, creativity and innovation based in Brazil. Vetor Zero / Lobo's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Vetor Zero / Lobo's impressive haul of 3 A' Design Awards that we showcase here. Spanning across categories such as Movie, Vetor Zero / Lobo's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Vetor Zero / Lobo masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Vetor Zero / Lobo's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowDrugo is a short animated film that offers an allegorical take on 40 years of worldwide “war on drugs”. The spot is part of an international campaign by The Global Commission on Drug Policy, which aims to foster a broader discussion about drug policy reform. The art direction, though heavily based on medieval imagery, also incorporates a few contemporary references like helicopters and modern-day favelas, which together with the archetypical language of the fairy tale imparts an atemporal feeling that echoes the convoluted, centuries-old relationship between humankind and recreational
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Created exclusively in stop motion animation, with an art direction and production at the same time richly detailed and artisanal, inspired by Brazilian popular handicraft.The title sequence script recaps the main character’s journey through the Brazilian countryside, across different regions and landscapes. The whole voyage is deliberately shown as taking place within a single stage-like structure, with changes of scenery carried out through ingenious mechanical tricks that echo the theatrical essence of the full-length film’s narrative structure, which was based on two of Nóbrega’s plays.
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D&AD celebrated the fiftieth anniversary of its annual design and advertising awards. Since Lobo had just began a partnership with the institution, we proposed as a first collaborative project that we did an anniversary tribute in the form of a video. Our creative team was given full access to D&AD’s massive archive, and started the task of picking through thousands of outstanding examples of creativity in design and art direction. The over 20 references we picked were then reinterpreted afresh, using various techniques like 2D and 3D animation, stop motion, live action and puppetry.
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