Saana Hellsten
UNITED STATES OF AMERICA
Meet Saana Hellsten - a powerhouse of good design, creativity and innovation based in United States of America. Saana Hellsten's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Saana Hellsten's impressive haul of 1 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Saana Hellsten's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Saana Hellsten masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Saana Hellsten's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowPackaging is a big part of the interaction with a product and with her work Basik, Saana Hellsten criticizes packaging that perpetuates gender stereotypes. She disassembles outdated gender norms and increases awareness of people outside of the traditional gender binary. Basik offers a gender-neutral shaving kit, where the emphasis is on the purpose rather than on the gender of the target customer. In the household cleaning products, which usually rely on gendered packaging to communicate messages about the products, Basik focuses on the function of being stackable and remaining gender-neutral.
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