Dongdao Creative Branding Group
CHINA
Meet Dongdao Creative Branding Group - a powerhouse of good design, creativity and innovation based in China. Dongdao Creative Branding Group's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Dongdao Creative Branding Group's impressive haul of 39 A' Design Awards that we showcase here. Spanning across categories such as Graphic, Packaging, Movie and Accolade, Dongdao Creative Branding Group's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Dongdao Creative Branding Group masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Dongdao Creative Branding Group's celebration of creativity and an unyielding quest for innovation.
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Horticultural Expo 2019 Logo and VI
The Beijing Expo 2019 is an A1 world horticultural exposition which has been approved by the International Association of Horticultural Producers and the Bureau International des Expositions, held by the Chinese government and sponsored by the Beijing Municipal Government. We provide the logo and visual identity system for the event.
The Beijing Expo 2019 is an A1 world horticultural exposition which has been approved by the International Association of Horticultural Producers and the Bureau International des Expositions, held by the Chinese government and sponsored by the Beijing Municipal Government. We provide the logo and visual identity system for the event.
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emao.com Logo and VI
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Wanlin Art Museum Logo
As Wanlin Art Museum was located in the campus of Wuhan University, our creativity needed to reflect the following characteristics: A central meeting point for students to honor and appreciate art, while featuring aspects of a typical art gallery. It also had to come across as ‘humanistic’. As college students stand at the starting line of their lives, this art museum acts as an opening chapter for the students art appreciation, and art will accompany them a lifetime.
As Wanlin Art Museum was located in the campus of Wuhan University, our creativity needed to reflect the following characteristics: A central meeting point for students to honor and appreciate art, while featuring aspects of a typical art gallery. It also had to come across as ‘humanistic’. As college students stand at the starting line of their lives, this art museum acts as an opening chapter for the students art appreciation, and art will accompany them a lifetime.
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Cargo Club Logo and VI
Cargo Club is one of the most well-known night clubs in Beijing. It is practically a fusion of Chinese traditional music and pop music. After seven years in operation, Cargo Club had its grand comeback recently, and totally rebranded its identity. We pioneered a completely new brand image. As an entity, the logo looks like a five-pointed star, which is the very symbol of Beijing hard rock. From another point of view, the black/white light resonates with traditional Chinese painting, whereas the colored one indicates Western fashion.
Cargo Club is one of the most well-known night clubs in Beijing. It is practically a fusion of Chinese traditional music and pop music. After seven years in operation, Cargo Club had its grand comeback recently, and totally rebranded its identity. We pioneered a completely new brand image. As an entity, the logo looks like a five-pointed star, which is the very symbol of Beijing hard rock. From another point of view, the black/white light resonates with traditional Chinese painting, whereas the colored one indicates Western fashion.
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Kellyone Packaging Design
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Suning.com Logo and VI
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XIN SGCQ Hotpot Logo and VI
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Evergrande Kindergarten Logo and VI
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Shanliang Rice Packaging Design
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Azura Logo and VI
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Kaleido Mall Logo
The Kaleido Mall provides numerous entertainment venues, including shopping mall, a pedestrian street, and an esplanade. In this design, the designers used patterns of a kaleidoscope, with loose, colored objects such as beads or pebbles. Kaleidoscope is derived from the Ancient Greek kalos (beautiful, beauty) and eidos (that which is seen). Consequently, diverse patterns reflect various services. Forms change constantly, demonstrating that the Mall strives to surprise and fascinate visitors.
The Kaleido Mall provides numerous entertainment venues, including shopping mall, a pedestrian street, and an esplanade. In this design, the designers used patterns of a kaleidoscope, with loose, colored objects such as beads or pebbles. Kaleidoscope is derived from the Ancient Greek kalos (beautiful, beauty) and eidos (that which is seen). Consequently, diverse patterns reflect various services. Forms change constantly, demonstrating that the Mall strives to surprise and fascinate visitors.
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Hangzhou G20 Brochure Design
The 2016 G20 Hangzhou summit was the eleventh meeting of the Group of Twenty . It was held on 4, 5 September 2016 in the city of Hangzhou, Zhejiang. It was the first ever G20 summit to be hosted in China and the second in an Asian country after 2010 G20 Seoul summit was hosted in South Korea. We have done the brochure and gift design for the G20 summit.
The 2016 G20 Hangzhou summit was the eleventh meeting of the Group of Twenty . It was held on 4, 5 September 2016 in the city of Hangzhou, Zhejiang. It was the first ever G20 summit to be hosted in China and the second in an Asian country after 2010 G20 Seoul summit was hosted in South Korea. We have done the brochure and gift design for the G20 summit.
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Duobaan Hotel Logo and VI
Duobaan is phonetically from dopamine in Chinese pronunciation. We tried to build a brand image constructing the atmosphere similar to the feeling conveyed by dopamine. Based on the Eastern philosophy, one creates two, two produces three, three gives birth to all things, and believing that simplicity is just complexity. We took simple color blocks as fundamental elements.
Duobaan is phonetically from dopamine in Chinese pronunciation. We tried to build a brand image constructing the atmosphere similar to the feeling conveyed by dopamine. Based on the Eastern philosophy, one creates two, two produces three, three gives birth to all things, and believing that simplicity is just complexity. We took simple color blocks as fundamental elements.
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Qipao Town Logo and VI
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Magic Bubble Animation
The inspiration comes from the English name, as bubbles are associated with inspiration and wonder. the logo consists of a bubble and a simple heart. They can also be presented in many different ways, as shown in the animation video. The video also shows its application potentials in many aspects of children’s surrounding and activities. ‘Infinite imagination’ is illustrated in combining real life objects and transforming them into interesting pictures, which present a colorful world through the eyes of children. All the sound effects are human sounds without any synthetic, digital.
The inspiration comes from the English name, as bubbles are associated with inspiration and wonder. the logo consists of a bubble and a simple heart. They can also be presented in many different ways, as shown in the animation video. The video also shows its application potentials in many aspects of children’s surrounding and activities. ‘Infinite imagination’ is illustrated in combining real life objects and transforming them into interesting pictures, which present a colorful world through the eyes of children. All the sound effects are human sounds without any synthetic, digital.
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Huatu Corporate Identity
The striking simplicity of the logo mark makes it easy to remember. The two letters ‘Hua’ and ‘Tu’ overlap, highlighting their common denominator, the letter ‘u’. Amplifying this letter ‘u’ interestingly resembles a book (the essence of the business). To further stress the attributes of the industry, the designer applied the shape of a Chinese thread-bound book in the visual application, reflecting a strong sense of Chinese culture and form. Overall, this training brand adopted a visual system which both brings new energy and expression, but also provides a sense of authority.
The striking simplicity of the logo mark makes it easy to remember. The two letters ‘Hua’ and ‘Tu’ overlap, highlighting their common denominator, the letter ‘u’. Amplifying this letter ‘u’ interestingly resembles a book (the essence of the business). To further stress the attributes of the industry, the designer applied the shape of a Chinese thread-bound book in the visual application, reflecting a strong sense of Chinese culture and form. Overall, this training brand adopted a visual system which both brings new energy and expression, but also provides a sense of authority.
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Sense logo
The creation was heavily influenced by Zen Buddhism. The Chinese word ‘san’ is an utmost important number in traditional Eastern mindset: It is related to everything in the universe. The corresponding English name ‘SENSE’ refers to intuition, a stage higher than knowledge, imagination and inspiration, and closely reflects the phonetic pronunciation of its Chinese counterpart – ‘san xiang san’. The logo represents Eastern thinking: Although one does not completely see the three hills, partially covered by 'clouds', there are nonetheless present.
The creation was heavily influenced by Zen Buddhism. The Chinese word ‘san’ is an utmost important number in traditional Eastern mindset: It is related to everything in the universe. The corresponding English name ‘SENSE’ refers to intuition, a stage higher than knowledge, imagination and inspiration, and closely reflects the phonetic pronunciation of its Chinese counterpart – ‘san xiang san’. The logo represents Eastern thinking: Although one does not completely see the three hills, partially covered by 'clouds', there are nonetheless present.
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Haier Golden Banyan Trophy Award
Banyan trees are sacred in Asia, and featured in many stories. The tree supports its expanding canopy by growing special roots from its branches. These roots hang down and act as props over an ever widening circle, which can be a metaphorical life force. The designer interprets the ‘banyan concept’ into the physical and visual appearance, and realized the design in a modern and innovative way. As important, the underlying meaning is implicitly communicated and illustrated through this symbol of merits.
Banyan trees are sacred in Asia, and featured in many stories. The tree supports its expanding canopy by growing special roots from its branches. These roots hang down and act as props over an ever widening circle, which can be a metaphorical life force. The designer interprets the ‘banyan concept’ into the physical and visual appearance, and realized the design in a modern and innovative way. As important, the underlying meaning is implicitly communicated and illustrated through this symbol of merits.
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Dong Lai Shun Logo and VI
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XJ Bank Logo and VI
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Kai Garden Logo and VI
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Jianchangbang Logo and VI
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Tangtangwu Logo and VI
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Dali Hotel Logo and VI
The Dali Hotel is a high-end brand combining local ethnic customs with modernity and elegance. It is located in the Dali Old Town, which is full of romantic and artistic atmosphere. The Hotel is surrounded by the beautiful lake of Erhai, Ear-shaped Sea, an alpine fault lake in Yunnan province, China. Consequently, we combined that natural setting with the, Erhai Moon, one of the famous features in Dali.
The Dali Hotel is a high-end brand combining local ethnic customs with modernity and elegance. It is located in the Dali Old Town, which is full of romantic and artistic atmosphere. The Hotel is surrounded by the beautiful lake of Erhai, Ear-shaped Sea, an alpine fault lake in Yunnan province, China. Consequently, we combined that natural setting with the, Erhai Moon, one of the famous features in Dali.
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Silk Road Fund Logo and VI
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700bike Logo and VI
700bike is an information platform for brands and trends of new generation bicycles. Originating from the time concept, our logotype implies that 700bike is the origin or start of a new bicycle culture and a fashionable lifestyle in China. Its aim is to bring a new solution to users riding throughout the city more easily, happily and intelligently, realizing a smoother urban transportation mode.
700bike is an information platform for brands and trends of new generation bicycles. Originating from the time concept, our logotype implies that 700bike is the origin or start of a new bicycle culture and a fashionable lifestyle in China. Its aim is to bring a new solution to users riding throughout the city more easily, happily and intelligently, realizing a smoother urban transportation mode.
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Sealink Impression Logo
The Chinese character 西, pronounced ‘xi’ was used in design and a relevant pattern was created. This traditional seal character provides a powerful, yet delicate, impression. The visuals reflected the combination of tradition and modernity. In addition, the image of sunrise embodies Chinese aesthetics. For the mascot, limbs were added to make it vivid. The use of eyes is also of Eastern beauty, emphasizing the origin of culture. As such, 西泠君 ‘xi lin jun’, the humble, friendly and lovely mascot was presented.
The Chinese character 西, pronounced ‘xi’ was used in design and a relevant pattern was created. This traditional seal character provides a powerful, yet delicate, impression. The visuals reflected the combination of tradition and modernity. In addition, the image of sunrise embodies Chinese aesthetics. For the mascot, limbs were added to make it vivid. The use of eyes is also of Eastern beauty, emphasizing the origin of culture. As such, 西泠君 ‘xi lin jun’, the humble, friendly and lovely mascot was presented.
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Mr Woo Logo
Mr Woo has a double meaning: The first intention is a pledge for self-realization, reflected in Zen. Another aspect is a general attitude toward life, as in ‘making (the right) choices’. In this spirit, one chooses what he or she likes. Mr Woo gives people the impression of realizing one’s self, with confidence, educated, cultured and humorous. Consequently, Mr Woo, a mascot, who is humorous, confident and brilliant, was made. Mr Woo reminds people of seal cutting - a traditional form of art that originated in China - expressing Chinese aesthetics and culture.
Mr Woo has a double meaning: The first intention is a pledge for self-realization, reflected in Zen. Another aspect is a general attitude toward life, as in ‘making (the right) choices’. In this spirit, one chooses what he or she likes. Mr Woo gives people the impression of realizing one’s self, with confidence, educated, cultured and humorous. Consequently, Mr Woo, a mascot, who is humorous, confident and brilliant, was made. Mr Woo reminds people of seal cutting - a traditional form of art that originated in China - expressing Chinese aesthetics and culture.
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Pusonic Packaging
The underlying concept for our creativity is water frozen into a solid state, namely ‘ice’, because ice plays a crucial role in producing ice wine. Visually, linear patterns were extracted from ice flowers. Coloring also reflects the central theme, with silver accurately representing ‘ice’ and providing a sense of ‘nobility’.By keeping a fine balance between the style of nobility and the beauty of simple nature, we intended to convey our original intention: a tribute to natural purity and quality of ice wine.
The underlying concept for our creativity is water frozen into a solid state, namely ‘ice’, because ice plays a crucial role in producing ice wine. Visually, linear patterns were extracted from ice flowers. Coloring also reflects the central theme, with silver accurately representing ‘ice’ and providing a sense of ‘nobility’.By keeping a fine balance between the style of nobility and the beauty of simple nature, we intended to convey our original intention: a tribute to natural purity and quality of ice wine.
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Beijing Hotpot Logo
The intention was to create a brand image which stresses the very core of the Beijing culture. Illustrated humorous, optimistic and life-loving characteristics of Beijing people and objects, which reflect life in general here, a unique font which stressed the very temperament of this metropolitan, yet traditional, was designed. Besides, those patterns, and strong visual perceptions, with the shape of a hotpot were combined together. Enhanced by Chinese brush drawings, the design showcased daily life of Beijing people, and Beijing culture.
The intention was to create a brand image which stresses the very core of the Beijing culture. Illustrated humorous, optimistic and life-loving characteristics of Beijing people and objects, which reflect life in general here, a unique font which stressed the very temperament of this metropolitan, yet traditional, was designed. Besides, those patterns, and strong visual perceptions, with the shape of a hotpot were combined together. Enhanced by Chinese brush drawings, the design showcased daily life of Beijing people, and Beijing culture.
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Future World Logo
Through the theme of lollipop, the logo symbolizes sweetness and joy that Future World (an amusement park) brings to people. A large, rainbow-swirl lollipop looks like a “Time Tunnel”, an experimental time machine, due to its appearance as a cylindrical hallway. A person can "switch" from one period in history to another. The logo clearly demonstrates the distinction of Future World in an intriguing artistic way, and inspires people to live up to their dreams.
Through the theme of lollipop, the logo symbolizes sweetness and joy that Future World (an amusement park) brings to people. A large, rainbow-swirl lollipop looks like a “Time Tunnel”, an experimental time machine, due to its appearance as a cylindrical hallway. A person can "switch" from one period in history to another. The logo clearly demonstrates the distinction of Future World in an intriguing artistic way, and inspires people to live up to their dreams.
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Orchid Expo Logo
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Tonsan World Trade Signage
The signage system in this modern office building uses mirror-finished stainless steel which reinforces the design. Looking at the information panel, the surrounding environment is reflected nicely. The designer interprets this as resembling ‘Zen’, which emphasizes on the attainment of enlightenment through total "absorption" or a "meditative state". Overall the signage is clean, simple and beautiful, yet has deep implication. It immerses perfectly into the underlying traditional ‘separation line’ concept, yet yet in a modernized, digitalized era/context.
The signage system in this modern office building uses mirror-finished stainless steel which reinforces the design. Looking at the information panel, the surrounding environment is reflected nicely. The designer interprets this as resembling ‘Zen’, which emphasizes on the attainment of enlightenment through total "absorption" or a "meditative state". Overall the signage is clean, simple and beautiful, yet has deep implication. It immerses perfectly into the underlying traditional ‘separation line’ concept, yet yet in a modernized, digitalized era/context.
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Yishouyuan Package
Health & Love (Chinese name Yishouyuan) is a honey brand. The designer emphasized on the modern Chinese health-keeping concept on the package: health and love. The modern health-keeping concept and packaging design improve the brand image, giving the customers new perceptions, which are more attractive to young clients. The bottom line of the honey bottle resembles the shape of dripping honey, which makes the bottle look different and novel.
Health & Love (Chinese name Yishouyuan) is a honey brand. The designer emphasized on the modern Chinese health-keeping concept on the package: health and love. The modern health-keeping concept and packaging design improve the brand image, giving the customers new perceptions, which are more attractive to young clients. The bottom line of the honey bottle resembles the shape of dripping honey, which makes the bottle look different and novel.
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Magic Bubble Corporate Identity
The inspiration comes from the English name, as bubbles are associated with inspiration and wonder. The designer create the logo by using the shape of a bubble and a simple heart base on the core brand concept – ‘limitless imagination’. Bubbles stand for inspiration, imagination and wonderful things. The heart stands for children’s curiosity, for the unknown, and for parents caring. Yellow and blue, children-favored colors, are applied in the logo design.
The inspiration comes from the English name, as bubbles are associated with inspiration and wonder. The designer create the logo by using the shape of a bubble and a simple heart base on the core brand concept – ‘limitless imagination’. Bubbles stand for inspiration, imagination and wonderful things. The heart stands for children’s curiosity, for the unknown, and for parents caring. Yellow and blue, children-favored colors, are applied in the logo design.
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Qi Series Package
In Chinese culture, Qi (also chi) is frequently translated as "natural energy", "life force", or “energy flow”. Here, Qi “汽” is a tea-carbonated drinks series. The concept is based on the 24 Solar Terms (Jie Qi), a solar term of 24 points in traditional East Asian lunisolar calendars that signifies some natural phenomenon. With different solar terms, representing different combinations of tea and carbonated drink, consumers can feel the changes of times and seasons.
In Chinese culture, Qi (also chi) is frequently translated as "natural energy", "life force", or “energy flow”. Here, Qi “汽” is a tea-carbonated drinks series. The concept is based on the 24 Solar Terms (Jie Qi), a solar term of 24 points in traditional East Asian lunisolar calendars that signifies some natural phenomenon. With different solar terms, representing different combinations of tea and carbonated drink, consumers can feel the changes of times and seasons.
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Sense Package
The packaging design carries on the concept of its logo: the wisdom of incense and Buddhism. The logo represents Eastern thinking: Although one does not completely see the three hills (in the logo), partially covered by 'clouds', there are nonetheless present. With a pure hearth, one ‘sees’ things in the most beautiful and peaceful way. It explicitly and implicitly conveyed the essence of its products; that is based on wisdom, beliefs, spiritual metaphysics, or simply nature of reality.On the packages, the ancient map of China and Southern Asia can be seen, indicating the origin of the incense
The packaging design carries on the concept of its logo: the wisdom of incense and Buddhism. The logo represents Eastern thinking: Although one does not completely see the three hills (in the logo), partially covered by 'clouds', there are nonetheless present. With a pure hearth, one ‘sees’ things in the most beautiful and peaceful way. It explicitly and implicitly conveyed the essence of its products; that is based on wisdom, beliefs, spiritual metaphysics, or simply nature of reality.On the packages, the ancient map of China and Southern Asia can be seen, indicating the origin of the incense
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Tianjin Art Museum Signage
Tianjin Art Museum is one of the most famous museums in China. The creative design idea of the museum architecture emphasizes on an artistic “box”. It stresses on a simple and orderly modernistic space, and the aesthetics of rationalism. The design maintains the simplicity of the space without interference by other obstructive elements. As the museum displays the visual works of all colors, the visual and art is the significance of its existence. Thus, the signage system should not have colors. Transparent and colorless materials were chosen for the signage.
Tianjin Art Museum is one of the most famous museums in China. The creative design idea of the museum architecture emphasizes on an artistic “box”. It stresses on a simple and orderly modernistic space, and the aesthetics of rationalism. The design maintains the simplicity of the space without interference by other obstructive elements. As the museum displays the visual works of all colors, the visual and art is the significance of its existence. Thus, the signage system should not have colors. Transparent and colorless materials were chosen for the signage.
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Sense Poster
SENSE is China’s top-level Buddhist statue, items and aloeswood store. The creation was heavily influenced by Zen Buddhism (Chinese word Chán), which emphasizes on the attainment of enlightenment. The aim of the design was to clearly differentiate the Chinese and English name, yet to have them somehow related in a consistent style. The poster design has a rich aura of Eastern aesthetics and wisdom; yet it also appears modern and expressive, yet it also appears modern and expressive, yet with an ‘absorptive’ and ‘meditative state’ (Zen).
SENSE is China’s top-level Buddhist statue, items and aloeswood store. The creation was heavily influenced by Zen Buddhism (Chinese word Chán), which emphasizes on the attainment of enlightenment. The aim of the design was to clearly differentiate the Chinese and English name, yet to have them somehow related in a consistent style. The poster design has a rich aura of Eastern aesthetics and wisdom; yet it also appears modern and expressive, yet it also appears modern and expressive, yet with an ‘absorptive’ and ‘meditative state’ (Zen).
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