Lawrens Tan
SINGAPORE
Meet Lawrens Tan - a powerhouse of good design, creativity and innovation based in Singapore. Lawrens Tan's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Lawrens Tan's impressive haul of 13 A' Design Awards that we showcase here. Spanning across categories such as Graphic, Advertising, Fashion and Social, Lawrens Tan's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Lawrens Tan masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Lawrens Tan's celebration of creativity and an unyielding quest for innovation.
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Dumpling Republic Branding Project
The entire branding project was for the identity to look modern, classy and premium. A stylized icon of a dumpling was used, and it reflects exactly how the product resembles both in shape and size. The entire color palate is based on only brown that resembles gold, white and black. The tagline used is also based on both humor and wit. In the overall design, humor and wit is infused in the key message and visual. For example the tagline was "Yes it's true. We have fillings for you." It was a phrase to evoke the humorous touch in the creation of the dumplings, with the ultimate play on fill.
The entire branding project was for the identity to look modern, classy and premium. A stylized icon of a dumpling was used, and it reflects exactly how the product resembles both in shape and size. The entire color palate is based on only brown that resembles gold, white and black. The tagline used is also based on both humor and wit. In the overall design, humor and wit is infused in the key message and visual. For example the tagline was "Yes it's true. We have fillings for you." It was a phrase to evoke the humorous touch in the creation of the dumplings, with the ultimate play on fill.
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Tee-Saurus English Office Buddy Stationery
Make work days more fun and entertaining with the Tee-Saurus English Office Buddy. Packed with ten top status updates from Very Busy to On Leave, these statuses serves as great updates on the movements like the duration of the vacation. Or simply leaving the contact number in any absence at work. The white box available on some messages can be written using a white board marker and erasable just using a tissue. Other than the ten updates, there are 40 pages of blank paper to scribble and design custom messages. It is designed to be DL size when closed, making it compact to carry around.
Make work days more fun and entertaining with the Tee-Saurus English Office Buddy. Packed with ten top status updates from Very Busy to On Leave, these statuses serves as great updates on the movements like the duration of the vacation. Or simply leaving the contact number in any absence at work. The white box available on some messages can be written using a white board marker and erasable just using a tissue. Other than the ten updates, there are 40 pages of blank paper to scribble and design custom messages. It is designed to be DL size when closed, making it compact to carry around.
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Command 101 Ideas Corporate Identity
A fun and quirky approach to Command's personality where the ideas of using Command products are highlighted in various ways. In the execution, the idea of a speech bubble, together with 101 ways to use Command products is conceptualised. To design a series of logo, the entire range of products has to be depicted in each logo for example Picture Hanging Strips, General Purpose Hooks, Bathroom Range. To make the entire logo look relevant, the USP like the icon of Strips, Hooks and Caddy is used to illustrate their distinct product design.
A fun and quirky approach to Command's personality where the ideas of using Command products are highlighted in various ways. In the execution, the idea of a speech bubble, together with 101 ways to use Command products is conceptualised. To design a series of logo, the entire range of products has to be depicted in each logo for example Picture Hanging Strips, General Purpose Hooks, Bathroom Range. To make the entire logo look relevant, the USP like the icon of Strips, Hooks and Caddy is used to illustrate their distinct product design.
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Hey Summer Days Logo Design Logo Design
Harnessing the idea of Flower in the chinese language, the entire logo is designed in an emblem that is clean and minimalist. And to replicate the idea of being attentive to every detail that is delivered to customers, whether it's buying flowers or flower pots, even the service rendered, in the Japanese culture of being friendly and knowledgeable, the Japanese translation of Hey Summer Logo is introduced. It gives the entire design more trust and a sense of secureness and friendly culture.
Harnessing the idea of Flower in the chinese language, the entire logo is designed in an emblem that is clean and minimalist. And to replicate the idea of being attentive to every detail that is delivered to customers, whether it's buying flowers or flower pots, even the service rendered, in the Japanese culture of being friendly and knowledgeable, the Japanese translation of Hey Summer Logo is introduced. It gives the entire design more trust and a sense of secureness and friendly culture.
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Totally Random Talking Cards Visual story telling playing cards
These totally random talking cards is your perfect companion for travel or everyday activity. It's compact and packs a visual punch that is ideal as a voting tool, an icebreaker, a mood interpreter or even a family game where you connect the story with the visuals! The fun and interactive feature is using the random imageries like emoticons, icons and pictorials! Humour never fails to make the day a giggly one. A smile creates sunshine. From interpretations like "Good Idea", form romantic escapades like "Reserved just for the two of us", there is also cards for Birthdays and Anniversaries!
These totally random talking cards is your perfect companion for travel or everyday activity. It's compact and packs a visual punch that is ideal as a voting tool, an icebreaker, a mood interpreter or even a family game where you connect the story with the visuals! The fun and interactive feature is using the random imageries like emoticons, icons and pictorials! Humour never fails to make the day a giggly one. A smile creates sunshine. From interpretations like "Good Idea", form romantic escapades like "Reserved just for the two of us", there is also cards for Birthdays and Anniversaries!
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Post-it Colleague Care Kit Media Kit
The Post-it Colleague Care Kit was designed with a dose of humour where the usual laundry icons were redesigned in the office politic context i.e "Do not Bitch". The entire campaign seeks to create a happier and fun workplace where they send motivation quotes to fellow colleagues who needs a perk up after a long day at work or when there is an unexpected situation at work. There are instructions on how to motivate your colleagues, a Post-it photo frame is inserted to take selfies and wefies and a positive log is curated at #postitforwardsg on Instagram!
The Post-it Colleague Care Kit was designed with a dose of humour where the usual laundry icons were redesigned in the office politic context i.e "Do not Bitch". The entire campaign seeks to create a happier and fun workplace where they send motivation quotes to fellow colleagues who needs a perk up after a long day at work or when there is an unexpected situation at work. There are instructions on how to motivate your colleagues, a Post-it photo frame is inserted to take selfies and wefies and a positive log is curated at #postitforwardsg on Instagram!
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JT Foxx Branding Logo Design
The brief was to create a logo for a Business Coach, with the very concept of being on top. JT Foxx believes in coaching his client, creating massive success for them, with his tagline "Powered by YourSuccess". The execution was miniminalist, with the elements "#1" in the J and the concept of forward thinking using the symbol ">>", breaking new grounds in the business world and success stories. The key alphabets are highlighted in gold or other colours or textures.
The brief was to create a logo for a Business Coach, with the very concept of being on top. JT Foxx believes in coaching his client, creating massive success for them, with his tagline "Powered by YourSuccess". The execution was miniminalist, with the elements "#1" in the J and the concept of forward thinking using the symbol ">>", breaking new grounds in the business world and success stories. The key alphabets are highlighted in gold or other colours or textures.
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3M PTL Starter Kit Educational Kit
This folder is exclusively given out to the children who purchases a 3M Polarizing Light. It educates about eye care tips, about how 3M Polarizing Light technology helps them protect their eyes. Loose sheets of information about the products and their characteristics makes this folder contemporary. The child can write their names on the yellow tag in the front. The folder will read 3M Polarizing Light protects "Child's name" eyes, giving them and their parents the assurance of the lamp's effectiveness. An exclusive "3M Polarizing Light Protects My Eyes" badge is given out to create curiosity.
This folder is exclusively given out to the children who purchases a 3M Polarizing Light. It educates about eye care tips, about how 3M Polarizing Light technology helps them protect their eyes. Loose sheets of information about the products and their characteristics makes this folder contemporary. The child can write their names on the yellow tag in the front. The folder will read 3M Polarizing Light protects "Child's name" eyes, giving them and their parents the assurance of the lamp's effectiveness. An exclusive "3M Polarizing Light Protects My Eyes" badge is given out to create curiosity.
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Tee-Saurus Logo Design, Graphic Tees
Tee-saurus, a tongue in cheek name that focuses on humour and wit. The idea of the branding logo was simple: replacing the dinosaur sockets with apparel icons – a shirt, singlet, shorts, and caps! The results were amazing much like a hidden message within! Focusing on single colour icon designs that is like no other. The design themes ranges from family to dinosaurs. Featuring an unique collection called the Good Luck Series, which is largely based on interesting facts, auspicious elements and a dose of geomancy, stylised to fit the modern world.
Tee-saurus, a tongue in cheek name that focuses on humour and wit. The idea of the branding logo was simple: replacing the dinosaur sockets with apparel icons – a shirt, singlet, shorts, and caps! The results were amazing much like a hidden message within! Focusing on single colour icon designs that is like no other. The design themes ranges from family to dinosaurs. Featuring an unique collection called the Good Luck Series, which is largely based on interesting facts, auspicious elements and a dose of geomancy, stylised to fit the modern world.
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Post-it Epic Proportions Media Kit
The idea had to be of epic proportions in order for the Post-it Big Pad to have an impact on it's audience. Everything in it had to be upsized to convey the message of think big, create big and love big! The idea of a customised 16" x 16" pizza box, together with a huge chocolate chip cookie was conceptualised. The pack contains two pads of Post-it Big Pads, sampling packs, Post-it Super Sticky Die-cut Notes, tabs, giant chocolate/strawberry sticks, heart shaped jellies. To package everything nicely, a pink felt cloth was used to wrap the items, giving it a more premium feel.
The idea had to be of epic proportions in order for the Post-it Big Pad to have an impact on it's audience. Everything in it had to be upsized to convey the message of think big, create big and love big! The idea of a customised 16" x 16" pizza box, together with a huge chocolate chip cookie was conceptualised. The pack contains two pads of Post-it Big Pads, sampling packs, Post-it Super Sticky Die-cut Notes, tabs, giant chocolate/strawberry sticks, heart shaped jellies. To package everything nicely, a pink felt cloth was used to wrap the items, giving it a more premium feel.
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WAAA Logo Design Corporate Identity
WAAA is an arts association in China to create a network in the music & art industry. It is a collaboration for artistes to share their insights and network together. The logo plays around with the different genres of the arts from the music to dance, from performing arts to culture. It showcases a silhouette of artistes (both male and female), and the combination of the music notes and a dancer to bring out a contemporary and timeless logo. The gold texture is used to symbolise the premium feel.
WAAA is an arts association in China to create a network in the music & art industry. It is a collaboration for artistes to share their insights and network together. The logo plays around with the different genres of the arts from the music to dance, from performing arts to culture. It showcases a silhouette of artistes (both male and female), and the combination of the music notes and a dancer to bring out a contemporary and timeless logo. The gold texture is used to symbolise the premium feel.
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Buckets of Love Logo Design
Design for a social enterprise in Phnom Penh (Alma Café) which helps the needy through the Buckets of Love campaign. By donating a small sum, a pail containing food, oil, necessities is donated to the needy villagers who need it. Share the gift of love. Here the idea was simple, featuring the buckets full of graphic hearts that depict love. By portraying it pouring out, it signifies showering the needy with the well needed love. The bucket carries a smiley face that lights up not only the receiver but the sender as well. A little gesture of love goes a long way.
Design for a social enterprise in Phnom Penh (Alma Café) which helps the needy through the Buckets of Love campaign. By donating a small sum, a pail containing food, oil, necessities is donated to the needy villagers who need it. Share the gift of love. Here the idea was simple, featuring the buckets full of graphic hearts that depict love. By portraying it pouring out, it signifies showering the needy with the well needed love. The bucket carries a smiley face that lights up not only the receiver but the sender as well. A little gesture of love goes a long way.
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10 Year Logo Corporate Identity
The brief was to create a logo that not only reflects what 3M™ Polarizing Light is about but also market it as a premium brand in table lamps. Using the idea of overlapping light rays that is soothing to the eyes, reflecting the anti-glare experience. The overlaps is designed in such a way that it depicts a celebration of fireworks. The number ten sits against the graphic, showing the sharpness of the numerals where there are no reflection due to the glare. The colours gold and silver is used to feature the premium feel of the lamp, the quality as well as the technology of the brand itself.
The brief was to create a logo that not only reflects what 3M™ Polarizing Light is about but also market it as a premium brand in table lamps. Using the idea of overlapping light rays that is soothing to the eyes, reflecting the anti-glare experience. The overlaps is designed in such a way that it depicts a celebration of fireworks. The number ten sits against the graphic, showing the sharpness of the numerals where there are no reflection due to the glare. The colours gold and silver is used to feature the premium feel of the lamp, the quality as well as the technology of the brand itself.
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