Interbrand Shanghai Consumer Brand Team
CHINA
Meet Interbrand Shanghai Consumer Brand Team - a powerhouse of good design, creativity and innovation based in China. Interbrand Shanghai Consumer Brand Team's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Interbrand Shanghai Consumer Brand Team's impressive haul of 3 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Interbrand Shanghai Consumer Brand Team's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Interbrand Shanghai Consumer Brand Team masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Interbrand Shanghai Consumer Brand Team's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowInterbrand was briefed to create Breezer's first-ever Limited Edition that screams internationality, sets its sights on the China market, and be irresistible to young females. The challenge was to keep the design uniquely true to the essence of each flavor, and yet still relevant to our female audience. The solution was a spontaneous physical interaction with each fruit’s appearance and texture, like squeeze a lime, so it is relevant to the product category. A twist was added to transform each bottle a special personality that reflects the bold and daring characteristics of female.
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Eclipse Summer Edition works to help the brand maintain its momentum as the best-selling brand in pressed mints in Hong Kong. Interbrand was challenged to create packaging that would continue this trend of revitalization in a way to promote collection and engagement with the brand. The design captures transportation and landmarks that are iconic to travel destinations with simple yet modern illustration style. An emotional bond with the brand is created through authentic stories and captured experiences of little things that only those who truly have or truly want to explore can appreciate.
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The challenge was to design Johnson & Johnson's Elsker personal care for mom and baby in China that clearly communicates the key benefits of each item and stays true to the core idea of Natural Protection. Through using layers in the main leaf graphic, it hints the idea of protection and the steady gradual development of a person from childhood to maturity. The illustration style follows the category language of child focused packaging with a simple design layout that clearly explains the differences between the products to facilitated the busy target market.
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