Packlab
FINLAND
Meet Packlab - a powerhouse of good design, creativity and innovation based in Finland. Packlab's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Packlab's impressive haul of 9 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Packlab's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Packlab masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Packlab's celebration of creativity and an unyielding quest for innovation.
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Patakukkonen Rye Pie Innovative merchandising of packaging
Patakukkonen is a Finnish traditional oven baked kukko (pie) made from regional ingredients. The brand was inspired by the owner grandmother's cooking, which in turn prompted us to incorporate snippets of the actual family history through authentic photographs. The packaging allows the product to be merchandised 5 different ways, working around the challenge presented by the diverse environments where the product would be showcased and ensuring flexibility and visibility.
Patakukkonen is a Finnish traditional oven baked kukko (pie) made from regional ingredients. The brand was inspired by the owner grandmother's cooking, which in turn prompted us to incorporate snippets of the actual family history through authentic photographs. The packaging allows the product to be merchandised 5 different ways, working around the challenge presented by the diverse environments where the product would be showcased and ensuring flexibility and visibility.
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Kanniston Gingerbread Biscuits Product-Packaging Innovation
We redesigned the whole core products from the cookies themselves to the packaging format, by doing so we enable the product to be the hero of the whole communication and show a difference in its functionality. This all was achieved by keeping things simple.
We redesigned the whole core products from the cookies themselves to the packaging format, by doing so we enable the product to be the hero of the whole communication and show a difference in its functionality. This all was achieved by keeping things simple.
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Peltolan Blue Cheese Innovative brand and packaging design
The ''Slice of Finnish Nature'' was a narrative taken literally and transferred to the stackable structure that forms a birch tree – an approach, which offers impressive merchandising opportunities which instantly differentiated the brand. The front of the packaging communicates natural refined wood, which suggests the refinement of the cheese making process. Within the natural wood grains there are hidden illustrations details, which once discovered adds to the story that consumers embrace by inviting this product to their homes.
The ''Slice of Finnish Nature'' was a narrative taken literally and transferred to the stackable structure that forms a birch tree – an approach, which offers impressive merchandising opportunities which instantly differentiated the brand. The front of the packaging communicates natural refined wood, which suggests the refinement of the cheese making process. Within the natural wood grains there are hidden illustrations details, which once discovered adds to the story that consumers embrace by inviting this product to their homes.
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Amandines Biscuits Packaging Product-Packaging Integration
The packaging has enabled the simple Amandines biscuit to be considered as a premium proposition. The brief was to use standard materials and keep to a reasonable budget but to create something that people have not seen before. The simple effective use of carton material has enabled the product to be merchandised in three different ways 1. to stand upright and proud for the retail environments 2. to stand on its side to be slightly more submissive in smaller retail environments 3. to lay naturally on its back on table ready to be shared.
The packaging has enabled the simple Amandines biscuit to be considered as a premium proposition. The brief was to use standard materials and keep to a reasonable budget but to create something that people have not seen before. The simple effective use of carton material has enabled the product to be merchandised in three different ways 1. to stand upright and proud for the retail environments 2. to stand on its side to be slightly more submissive in smaller retail environments 3. to lay naturally on its back on table ready to be shared.
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Wishbhone Product-Packaging Integration
The intelligent one-piece structure folds in on itself and the diecut hole provides an inner slot mechanism that keeps the product in place. The structure continues to fold in on itself and eventually locks to create a pack that resembles a display case. The packaging has been designed to work effortlessly and make sure the product is given a hero status. The unique hidden euro hook provides an additional optional retail function, however this can be hidden to allow the product to stand on its legs in a premium retail environment and look less like a commodity.
The intelligent one-piece structure folds in on itself and the diecut hole provides an inner slot mechanism that keeps the product in place. The structure continues to fold in on itself and eventually locks to create a pack that resembles a display case. The packaging has been designed to work effortlessly and make sure the product is given a hero status. The unique hidden euro hook provides an additional optional retail function, however this can be hidden to allow the product to stand on its legs in a premium retail environment and look less like a commodity.
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Frambois Bread Brand and Packaging Design Excellence
The unique properties from this project are purely influenced by fantasy, romance and French architecture - the tones, colours and lines have been used to illustrate a sense of subtle authority and Parisian lifestyle, yet keeping a warm fresh baked bread feel.
The unique properties from this project are purely influenced by fantasy, romance and French architecture - the tones, colours and lines have been used to illustrate a sense of subtle authority and Parisian lifestyle, yet keeping a warm fresh baked bread feel.
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Bragazzis Olive Oil and Vinegar Typographic Excellence
Bragazzis is a fine Italian food retailer in the North of England, that has been in the industry for three family generations. Despite of the long company history, Bragazzis as a brand was lacking an identity. PACKLAB incorporated direct product symbolism within a modern minimalistic design, that works jointly to deliver distinct shelf presence for the range of brand name products. The new identity boldly communicates the purity and premium quality of the products, while positioning Bragazzis as an upscale brand with maturity and vision.
Bragazzis is a fine Italian food retailer in the North of England, that has been in the industry for three family generations. Despite of the long company history, Bragazzis as a brand was lacking an identity. PACKLAB incorporated direct product symbolism within a modern minimalistic design, that works jointly to deliver distinct shelf presence for the range of brand name products. The new identity boldly communicates the purity and premium quality of the products, while positioning Bragazzis as an upscale brand with maturity and vision.
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Baroniá Pasta Range Global Branding and Packaging Design
As one of the largest producers of pasta in the world, Baroniá needs no introduction. On the same token, the market size of this signature Italian classic product is overwhelming. Hence, repositioning the iconic “Heros” product-concept of the company, which was no humble task. The real inspiration was working with such passionate individuals at Baroniá.
As one of the largest producers of pasta in the world, Baroniá needs no introduction. On the same token, the market size of this signature Italian classic product is overwhelming. Hence, repositioning the iconic “Heros” product-concept of the company, which was no humble task. The real inspiration was working with such passionate individuals at Baroniá.
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