Bettina Gabriel
GERMANY
Meet Bettina Gabriel - a powerhouse of good design, creativity and innovation based in Germany. Bettina Gabriel's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Bettina Gabriel's impressive haul of 2 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Bettina Gabriel's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Bettina Gabriel masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Bettina Gabriel's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThe concept of this new productrange is "Free from". To put it simply, we created an unusually relaxed design. Typically for tinned seafood are dark and cluttered packagings, our design is "Free from" any optical ballast. On the other hand, the range also is for allergy and food-sensitive people. So it seems almost deliberately some kind of medical. The sale started in january 2013 and is extremely successful. The feedback of the retail business is: We've been waiting a very long time for a good-looking and well thought concept. The customer will love it.
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The balancing act between tradition and modernity. The target was to design an unique product range for an innovative company that reconstitutes itself as a manufacturer of high quality confectionary. The solution is a lavishly packaged and printed with hot foil and a noble high-glossy finish. The photo concept was inspired by the style of classic pralinés. The younger and more modern target group will be addressed by the colors and a loosened typography. The gabriel design team has mastered the balancing act and the client is pleased with rising sales.
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