Woongjin Food Design Team
REPUBLIC OF KOREA
Meet Woongjin Food Design Team - a powerhouse of good design, creativity and innovation based in Republic of Korea. Woongjin Food Design Team's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Woongjin Food Design Team's impressive haul of 6 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Woongjin Food Design Team's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Woongjin Food Design Team masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Woongjin Food Design Team's celebration of creativity and an unyielding quest for innovation.
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Caramel Affogato harmonized by dark espresso, gelato and caramel expresses the toppings such as fresh gelato, nut products, etc. realistically and it becomes one Affogato by maximizing the dark espresso bubbles as if it’s poured just now. Skinny Latte emphasizes low-calorie latte product with the image of skinny jeans. With tag and back pocket of jeans, the brand property was emphasized and it was designed by matching milk bubbles so that people can feel the taste of sufficient milk in spite of low-calorie.
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To emphasize the functional elements of lactic juice, an opaque mold in unique rectangular shape with a large sized label and Hangul typography is applied to the front in order to help customers for better understanding of the new category and improve the product awareness. Icons are used to let customers know the content of lactic acid bacteria contained in the products instinctively and the application of minimized sizzle expression to the sides let customers feel the distinction from the general expression of fruit juices.
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‘Nature’, a juice brand and sizzle illustration are expressed in moderate and restrained ways to increase the attention to the brand. In respect of mold design, the waist is designedslim for maximizing the grip so that the bottle can be hold in one hand for easy pouring. The pattern of fresh leaves which can be associated with a brand name ‘Nature’ is applied to the top of the mold through engraving, in order to improve aesthetics and establish design identity at the same time.
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