Guillermo Yborra
SPAIN
Meet Guillermo Yborra - a powerhouse of good design, creativity and innovation based in Spain. Guillermo Yborra's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Guillermo Yborra's impressive haul of 3 A' Design Awards that we showcase here. Spanning across categories such as Graphic, Guillermo Yborra's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Guillermo Yborra masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Guillermo Yborra's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowTwo years after the cancellation of the spanish series Vis a Vis (Loked up) in a FTA Channel, FOX Spain decided to create a brand new third season. The objective of this poster campaign was to reactivate the fan conversation in social media creating a new visual identity based on the series icons giving to the series fans a new way to connect with the series.
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The idea for this keyart was to represent the return of a lead character as the hope and the villain as a hollow who controls everything, all inspired with an iconic classic represent of the piety. In order to prepare the audience to an epic Season Finale designers created in FOX a Key Art Concept that links directly with the plot of our series Vis a Vis Season 4 (LockUp Season 4). “No mercy”, inspired by The Piety and shows the lead characters representing the glorious ending we are waiting for.
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Link to ‘El club de las Malas Madres’ (Bad Mum’s club) FOX Life empower the mother's role in our society. In this line, we created the concept 'malamadrear' ('bad mum behaviour') that means enjoy your life without give up nothing. Malas Madres and FOX Life is a robust alliance to raise awareness of unstoppable women social movement.
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