Matter Branding
EGYPT
Meet Matter Branding - a powerhouse of good design, creativity and innovation based in Egypt. Matter Branding's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Matter Branding's impressive haul of 4 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Matter Branding's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Matter Branding masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Matter Branding's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowWe were approached to work on the creation of a premium brand for the only Alkaline water to be released in Egypt, with a brand name and design that are unique and strong enough to become the most aspirational, Egyptian, water brand in the market. With a modern, progressive and artistic persona, we set to work to create an intricate brand that conveys its values of being bold, sophisticated and vibrant.
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Pepsi is showing its pride in its football national team for their qualification to the world cup by picking out five main players, called The golden boys, to be featured in their world-cup related celebratory campaign. To show our understanding of the significance of this event for the Saudi people, we aimed to mainly highlight their sense of national pride. The result: five players, each representing a strong value in Saudi culture, are illustrated on five artfully designed Pepsi cans.
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A new stroop waffle brand was to hit the market, aiming to capture a wide range of audience with its playful and bold personality, and its wide range of flavours. In the age of communication packaging, this new brand was positioned to steer adults to explore their inner playfulness. With the created name playing the role of sounding like an entertainer brand, the rest of the packaging presented a new take on the universal language of emotions and characters, making the visuals represent the flavour in an engaging manner that instantly resonates with the feeling you get out of each flavour.
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A special edition can for Mountain Dew was to be released in honour of Oman’s 45th National Day. Mountain Dew, a brand by PepsiCo, and Oman’s number one drink, is characterised by its bold attitude, its daring persona, and its passion for adrenaline-inducing sports and activities. With a character as rich as this one, we set to work in order to capitalise on this persona, emphasising its essence as it celebrates this special day. The result, Mountain Dew has definitely channeled its inner sense of pride by staying true to its character as it joins the celebration with its people.
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