Innovator Branding Tool
This brand (Pan To Kome) was created to connect Europe and Japan by promoting Japanese crafts and craftsmen to people of Europe. I incorporated the brand concept "to connect" using the symbol "plus" in a graphical way, binding "Pan" (Europe, meaning bread) and "Kome" (Japan, meaning rice). Instead of making the users read the letters, I came up with a motif that simply portrays the message. The outside frame describes a dish, which also expresses the concept; a platform that connects people.