Lesser Fullness Design

Award-winning Designer from China

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Lesser Fullness Design

Lesser Fullness Design


Meet Lesser Fullness Design - a powerhouse of good design, creativity and innovation based in China. Lesser Fullness Design's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Lesser Fullness Design's impressive haul of 1 A' Design Awards that we showcase here. Spanning across categories such as Graphic, Lesser Fullness Design's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Lesser Fullness Design masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Lesser Fullness Design's celebration of creativity and an unyielding quest for innovation.

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Silver Salt Corporate Identity by Lesser Fullness Design
Silver Salt Corporate Identity
Silver Salt Corporate Identity
Silver Salt is a brand identification project, which accomplished by Lesser Fullness Design in March 2015. The designer was assigned the task of two missions: creating a name for a photography studio and visualizing the concept of the name. The name, Silver Salt, came up with a light-sensitive chemical applied in photographic film, which satisfied the analog atmosphere the client wished to present. Since photos can build bridges among light and darkness, the past and the future, the designer formed the logo with two s letters as the s hook of necklaces to visualize the idea of connection.
Silver Salt
Lesser Fullness Design

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