Sam Sum

Award-winning Designer from Hong Kong (China)

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Sam Sum

Sam Sum


Meet Sam Sum - a powerhouse of good design, creativity and innovation based in Hong Kong (China). Sam Sum's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Sam Sum's impressive haul of 4 A' Design Awards that we showcase here. Spanning across categories such as Interior, Sam Sum's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Sam Sum masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Sam Sum's celebration of creativity and an unyielding quest for innovation.

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UM Junior Top Kid’s Wear Store by Sam Sum
UM Junior Top Kid’s Wear Store
UM Junior Top Kid’s Wear Store
Designers use Crazyforts feature to create a whole space, whereby children in the store can observe through a combination of Crazyforts, arising from their imagination and creativity, so that they feel the fun in it. Designers hope this is not just a retail store outlets, but where children can explore the many possibilities.
UM Junior
Floating of Oasis Private Apartment by Sam Sum
Floating of Oasis Private Apartment
Floating of Oasis Private Apartment
The design emphasizes on the luxurious elements to bring out the natural landscape, changing the landscape to its core, expect people to inject natural greenery from the luxurious elements in order to maintain freshness; it is more beautiful and refined compared to most luxury residential that only pursuit of a rich picture. Designers then fantasize "Oasis" with "floating" feeling, the unit immediately becomes a luxury cruise suite and filled the requirements of the soul, and also changes the visual scenery.
Floating of Oasis
Yoshinoya Fast Food Restaurant by Sam Sum
Yoshinoya Fast Food Restaurant
Yoshinoya Fast Food Restaurant
The main task of the designers is to turn new generation of Yoshinoya’s image from fast food chain into a higher quality brand image, turns the store at the core of the busiest commercial district of Hong Kong into a “Top House”. It represents the brand as top fashion, luxury, avant-garde and premium class with top quality of life, urging the busy pace of urban people to slow down, to enjoy optimized luxurious residential dining environment, spend quality time with friends, in order to deduce a new generation of "a new way of living".
Rice Home Fast Food Restaurant by Sam Sum
Rice Home Fast Food Restaurant
Rice Home Fast Food Restaurant
Located in Guangzhou City, China, "Rice Home", a newly launched premium casual dining brand originated from Hong Kong, paid attention to the pursuit of superior rice quality, attentive and dedicated service, elegant and clean dining environment, emphasizing on unique and contemporary recipes, creatively blended modern and innovative food made with rice with diversification to meet the young and trendy customers’ needs, to pursue new stimulus from their dishes to interior design with style, highlighting and showing the charm of cosmopolitan in new era.
Rice Home

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