Vyara Zlatilova
BULGARIA
Meet Vyara Zlatilova - a powerhouse of good design, creativity and innovation based in Bulgaria. Vyara Zlatilova's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Vyara Zlatilova's impressive haul of 2 A' Design Awards that we showcase here. Spanning across categories such as Fine Art, Vyara Zlatilova's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Vyara Zlatilova masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Vyara Zlatilova's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowNowadays identities are structured around the idea of consumption – in other words people create a sense of who they are through what they consume. Material objects are seen as an expression of modern values, attitudes and beliefs, they also give consumers a sense of belonging to a certain group of people. Therefore I decided to explore my own consumer’s identity through publishing a collection of my recent receipts - recreating my individual qualities, group membership and social standing based on the products I've recently consumed
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This project is in the form of a puzzle game and could be considered a social experiment because it explores the idea of sharing our fear instead of keeping it a secret. The idea behind the game is that through creating different fearful images the player is taking part in a fictional universe which recreates experiences close to a psychotherapy session. The dominant color of the edition is white representational of a neutral mental state. The book sleeve, on the other hand, refers to a straitjacket and is evocative of a psychiatric hospital.
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