Lu Zhao
CHINA
Meet Lu Zhao - a powerhouse of good design, creativity and innovation based in China. Lu Zhao's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Lu Zhao's impressive haul of 20 A' Design Awards that we showcase here. Spanning across categories such as Graphic, Cultural Heritage, Movie and Print, Lu Zhao's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Lu Zhao masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Lu Zhao's celebration of creativity and an unyielding quest for innovation.
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Floating Life To Help People
There are many personalities, emotions, and characters in life. The work closely integrates the shaping of each character. Thoughts are not only reflected in the brain but also on the surface. Floating life can be experienced by everyone, and each emotion may appear more or less in everyone's life. In addition to the illustration in the poster, designer also gave a detailed explanation of each emotion in order to better feel the details in the work.
There are many personalities, emotions, and characters in life. The work closely integrates the shaping of each character. Thoughts are not only reflected in the brain but also on the surface. Floating life can be experienced by everyone, and each emotion may appear more or less in everyone's life. In addition to the illustration in the poster, designer also gave a detailed explanation of each emotion in order to better feel the details in the work.
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100 Years Architectural Memory Book
To celebrate the centenary of the founding of the Communist Party of China, ten landmark historical buildings were selected as book designs. Retro elements are selected as the layout design graphics of books, the geometry of buildings is extracted, and the layout design is carried out by cutting and stitching the geometry. At the same time, the peripheral extension is carried out, and the building also has a three-dimensional interactive display. It reflects the cultural spirit core contained in the architecture, highlights the great spirit of the Chinese nation, and recalls past architecture.
To celebrate the centenary of the founding of the Communist Party of China, ten landmark historical buildings were selected as book designs. Retro elements are selected as the layout design graphics of books, the geometry of buildings is extracted, and the layout design is carried out by cutting and stitching the geometry. At the same time, the peripheral extension is carried out, and the building also has a three-dimensional interactive display. It reflects the cultural spirit core contained in the architecture, highlights the great spirit of the Chinese nation, and recalls past architecture.
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Hexagram Experimental Fonts
The concept of the Hexagram is expressed in the visual language by combining the hexagram and the five seasons and six stars observation method with the modern design language. The sixty-four diagrams produced by the hexagram are presented in the form of geometric lines to visually convey their connotation and give modern significance and ideas to the hexagram. Through the standardized design of traditional talismans and the association with the divinatory symbols, the changes in the elements of yin and yang will form a new expression of the divinatory symbols.
The concept of the Hexagram is expressed in the visual language by combining the hexagram and the five seasons and six stars observation method with the modern design language. The sixty-four diagrams produced by the hexagram are presented in the form of geometric lines to visually convey their connotation and give modern significance and ideas to the hexagram. Through the standardized design of traditional talismans and the association with the divinatory symbols, the changes in the elements of yin and yang will form a new expression of the divinatory symbols.
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Colorful Cloths Information Visualization
The theme of the work is selected from the glorious history of China's textile industry system from scratch to prosperity, aiming to sort out the development process and characteristics of China's textile industry through information visualization and feel the vitality of China's textile industry. The disordered and complicated information is transformed, deconstructed, and organized by using reasonable visualization methods to guide the viewer to the main information, forming a meaningful and easily understood and disseminated information hierarchy.
The theme of the work is selected from the glorious history of China's textile industry system from scratch to prosperity, aiming to sort out the development process and characteristics of China's textile industry through information visualization and feel the vitality of China's textile industry. The disordered and complicated information is transformed, deconstructed, and organized by using reasonable visualization methods to guide the viewer to the main information, forming a meaningful and easily understood and disseminated information hierarchy.
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Six Great God Beast Cultural and Creative Product
Inspired by the Stone Elephant Road of Purple Mountain in Nanjing, we designed a set of cute hand-made toys with the image of god and beast. Among them are an elephant, a horse, a lion, an imaginary animal, a unicorn and a camel. On the basis of retaining the original image, the different features and personified expressions of the vivid image of each god and beast are endowed, and the elements such as Yunjin of Nanjing traditional culture are integrated as decorative graphics, so that the traditional elements are integrated with the trend of grotesque.
Inspired by the Stone Elephant Road of Purple Mountain in Nanjing, we designed a set of cute hand-made toys with the image of god and beast. Among them are an elephant, a horse, a lion, an imaginary animal, a unicorn and a camel. On the basis of retaining the original image, the different features and personified expressions of the vivid image of each god and beast are endowed, and the elements such as Yunjin of Nanjing traditional culture are integrated as decorative graphics, so that the traditional elements are integrated with the trend of grotesque.
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Ben Mo Xiang Sheng Graphic
Ben Mo Xiang Sheng is a visual exploration of traditional Chinese medical culture and philosophy. With the five flavors of traditional Chinese medicine as the main visual symbols, the design and exploration are carried out, and the sour, bitter, sweet, pungent, and salty Chinese herbal medicines, which are representative of the five flavors, are organized and studied, and their properties, effects, and meridians are studied. Explore traditional Chinese medical culture and philosophy.
Ben Mo Xiang Sheng is a visual exploration of traditional Chinese medical culture and philosophy. With the five flavors of traditional Chinese medicine as the main visual symbols, the design and exploration are carried out, and the sour, bitter, sweet, pungent, and salty Chinese herbal medicines, which are representative of the five flavors, are organized and studied, and their properties, effects, and meridians are studied. Explore traditional Chinese medical culture and philosophy.
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Everything Under The Sun Interactive Exhibition
The name of the work is all things in a row, which means all kinds of scenes listed in heaven and earth. The creation selects dynamic abstract graphics and experimental font design as the perspective, with rich content and elegant and natural style. Summarize and refine the traditional cadre and branch culture theory, and use the contemporary digital artistic expression language to create and present. It is a design work with a clear theme, complete expression, and modernity: be able to come up with new ideas in traditional culture and form their own style and new creative perspective.
The name of the work is all things in a row, which means all kinds of scenes listed in heaven and earth. The creation selects dynamic abstract graphics and experimental font design as the perspective, with rich content and elegant and natural style. Summarize and refine the traditional cadre and branch culture theory, and use the contemporary digital artistic expression language to create and present. It is a design work with a clear theme, complete expression, and modernity: be able to come up with new ideas in traditional culture and form their own style and new creative perspective.
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Elysium Arcade Motion Graphic Design
People passively accept the treatment of medical devices, which are cold and without humanistic care, and even many devices are implanted into human organs. The work puts forward ideas around the harmonious coexistence of medical devices and people, hoping to create a new painless world. With medical devices as the prototype, in this game room, all devices are materialized into amusement facilities, such as respirators, surgical lamps, syringes Nuclear magnetic resonance machine, etc. People who hope to come to this world have no pain or sadness.
People passively accept the treatment of medical devices, which are cold and without humanistic care, and even many devices are implanted into human organs. The work puts forward ideas around the harmonious coexistence of medical devices and people, hoping to create a new painless world. With medical devices as the prototype, in this game room, all devices are materialized into amusement facilities, such as respirators, surgical lamps, syringes Nuclear magnetic resonance machine, etc. People who hope to come to this world have no pain or sadness.
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Idea of Faith Posters
These posters are inspired by one idea: If you want to seek the truth of the world, first of all, you should look directly into your own heart, break the shackles of self, and look at the world from the perspective of a third party. Only in this way can you see the world more comprehensively and thoroughly, and become a person out of the cave. There is no greater sorrow than the death of the heart, the so-called senses are finite, and the finite is only the heart's feeling. When you are in a finite state, you can see neither your peers, nor the changing world, nor your true self.
These posters are inspired by one idea: If you want to seek the truth of the world, first of all, you should look directly into your own heart, break the shackles of self, and look at the world from the perspective of a third party. Only in this way can you see the world more comprehensively and thoroughly, and become a person out of the cave. There is no greater sorrow than the death of the heart, the so-called senses are finite, and the finite is only the heart's feeling. When you are in a finite state, you can see neither your peers, nor the changing world, nor your true self.
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Plastic Book
How long will plastics stay with the world in the future and how much influence will they have on the future generations of the earth? This is a question worth pondering. Designers set out from this question, using the waste plastics in their lives as materials, designing and cutting purely by hand, and made a unique "plastic book". In the book, they imitated children's handwriting to trigger a warning of plastic pollution to all mankind.
How long will plastics stay with the world in the future and how much influence will they have on the future generations of the earth? This is a question worth pondering. Designers set out from this question, using the waste plastics in their lives as materials, designing and cutting purely by hand, and made a unique "plastic book". In the book, they imitated children's handwriting to trigger a warning of plastic pollution to all mankind.
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Daily Regimen In 12 Dual Hours Physical Health Information Design
The unexpected pandemic has exerted a great impact on the daily lives of everyone, forcing them to rethink their life. "Staying healthy" has undoubtedly become the hottest topic at present. As one of the disciplines that are most pertinent to life, how will design reconstruct the lifestyle in an exploratory way? The designer believes the answer lies in the work of "Daily Regimen in Twelve Dual Hours".
The unexpected pandemic has exerted a great impact on the daily lives of everyone, forcing them to rethink their life. "Staying healthy" has undoubtedly become the hottest topic at present. As one of the disciplines that are most pertinent to life, how will design reconstruct the lifestyle in an exploratory way? The designer believes the answer lies in the work of "Daily Regimen in Twelve Dual Hours".
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Silent Sign Language Communication
With a human-computer interaction system, users can communicate simply through the manipulator. The designer hopes that people with disabilities will be more convenient in their daily lives and can better integrate into society. From the perspective of humanistic care, respect the differences of each individual, care about individual needs, treat the disabled with a parallel perspective, and understand and respect the disabled more.
With a human-computer interaction system, users can communicate simply through the manipulator. The designer hopes that people with disabilities will be more convenient in their daily lives and can better integrate into society. From the perspective of humanistic care, respect the differences of each individual, care about individual needs, treat the disabled with a parallel perspective, and understand and respect the disabled more.
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Silk Road Rhythm Video
Starting from the Belt and Road Initiative and the ancient Silk Road, the design presents a sense of historical importance and continuous exchanges between ethnic groups for thousands of years. Divided into four parts: the first star, the first proposal of the Belt and Road Stars are rare, communication stagnates during the epidemic Qiming and a new way of online communication after the epidemic. The fusion of various cultural fragments shows the charm of history and culture.
Starting from the Belt and Road Initiative and the ancient Silk Road, the design presents a sense of historical importance and continuous exchanges between ethnic groups for thousands of years. Divided into four parts: the first star, the first proposal of the Belt and Road Stars are rare, communication stagnates during the epidemic Qiming and a new way of online communication after the epidemic. The fusion of various cultural fragments shows the charm of history and culture.
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Shengjing Treasures Spread Chinese Traditional Culture
Shengjing Treasures is a series of visual creative and dynamic design works inspired by the collection of Shenyang Forbidden City. In the design, designers adopted a combination of two-dimensional and three-dimensional art techniques. and used contemporary graphic design language to re-translate the artistry of the collection in Shenyang Palace Museum: deconstructed and reorganized the collection with artistic techniques, explored and developed the creation form of traditional patterns, and combined patterns with modern multimedia technology.
Shengjing Treasures is a series of visual creative and dynamic design works inspired by the collection of Shenyang Forbidden City. In the design, designers adopted a combination of two-dimensional and three-dimensional art techniques. and used contemporary graphic design language to re-translate the artistry of the collection in Shenyang Palace Museum: deconstructed and reorganized the collection with artistic techniques, explored and developed the creation form of traditional patterns, and combined patterns with modern multimedia technology.
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Meet Spring with Plants Icon
According to the purification function of different plants, this work combines the pollution related objects in the city with the image of plants. Based on the pattern of pollutants, 16 groups of plant icons are generated, such as purifying air, and the black tone is given to express the absorption effect of plants on urban pollution. This design will be the plane icon into a three-dimensional flower shape, build a virtual space, so that visitors can enter the interactive play.
According to the purification function of different plants, this work combines the pollution related objects in the city with the image of plants. Based on the pattern of pollutants, 16 groups of plant icons are generated, such as purifying air, and the black tone is given to express the absorption effect of plants on urban pollution. This design will be the plane icon into a three-dimensional flower shape, build a virtual space, so that visitors can enter the interactive play.
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Ge Wu Zhi Heng Seal Text Design
Due to the continuous growth of human scientific and technological civilization, human beings can quickly change their roles freely from real life to virtual life. However, there is no basis for thinking about the authenticity of all things in the world in the process of transformation. Therefore, the designer wants to interpret the balance between all things through the overall design of Xiaozhuan, because Xiaozhuan is the first culture created under the centralization of power in the long river of culture Word itself has a certain degree of concentration and authenticity.
Due to the continuous growth of human scientific and technological civilization, human beings can quickly change their roles freely from real life to virtual life. However, there is no basis for thinking about the authenticity of all things in the world in the process of transformation. Therefore, the designer wants to interpret the balance between all things through the overall design of Xiaozhuan, because Xiaozhuan is the first culture created under the centralization of power in the long river of culture Word itself has a certain degree of concentration and authenticity.
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Impression Of The Times Memorial and Reflection
The work aims to take people back to the past 70 years of development. It has a long history and records the changes of the times with graphics. This work makes a survey and a summary: identify objects to represent the time characteristic, involving the clothing, daily necessities, food and entertainment items. Some of these objects has gradually disappeared in the everyone's vision, but the compounding is the years trace, and the warm memories.
The work aims to take people back to the past 70 years of development. It has a long history and records the changes of the times with graphics. This work makes a survey and a summary: identify objects to represent the time characteristic, involving the clothing, daily necessities, food and entertainment items. Some of these objects has gradually disappeared in the everyone's vision, but the compounding is the years trace, and the warm memories.
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Irrational Slice Information Visualization
Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
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Personality Reshaping propaganda
We have all been, incomplete, in the pursuit of time, exploring forward. Fragile and sensitive, unknown uneasiness, all kinds of emotions, let us constantly reflect, think, recognize, progress, reshape, take ourselves apart and then collage. A lot of fragmentary elements are used in the work to express that people's life is very short and can't be retrogressed, but we can transform ourselves and regenerate ourselves under cognition, so growth is the main concept of the work.
We have all been, incomplete, in the pursuit of time, exploring forward. Fragile and sensitive, unknown uneasiness, all kinds of emotions, let us constantly reflect, think, recognize, progress, reshape, take ourselves apart and then collage. A lot of fragmentary elements are used in the work to express that people's life is very short and can't be retrogressed, but we can transform ourselves and regenerate ourselves under cognition, so growth is the main concept of the work.
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