Jansword Zhu
CHINA
Meet Jansword Zhu - a powerhouse of good design, creativity and innovation based in China. Jansword Zhu's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Jansword Zhu's impressive haul of 8 A' Design Awards that we showcase here. Spanning across categories such as Interior, Packaging and Graphic, Jansword Zhu's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Jansword Zhu masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Jansword Zhu's celebration of creativity and an unyielding quest for innovation.
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Hyatt Centric Gaoxin Xi’an Mural Art
Stretching 61 meters in length and rising 5 meters in height, these murals embody the theme of "The Whisper of Silk and The Song of Horses." They artistically depict the historical origins of the Silk Road and the culturally rich city of Xi'an through a contemporary lens. The first section of the mural, resembling an abstract dragon head, draws inspiration from an engine. The second segment showcases three dynamic horses inspired by the terracotta army horse, jade horse, and horse stone carving in in Xi’an, symbolizing the three dynasties that established their capital in Xi’an.
Stretching 61 meters in length and rising 5 meters in height, these murals embody the theme of "The Whisper of Silk and The Song of Horses." They artistically depict the historical origins of the Silk Road and the culturally rich city of Xi'an through a contemporary lens. The first section of the mural, resembling an abstract dragon head, draws inspiration from an engine. The second segment showcases three dynamic horses inspired by the terracotta army horse, jade horse, and horse stone carving in in Xi’an, symbolizing the three dynasties that established their capital in Xi’an.
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Kaishan Chinese Spirit 18 Neo-Chinese Spirit Package
KAISHAN 18 chinese spirit, allows the customer to drink a dream with the blue and tranquil mountain scene. The blue gradient on the shoulder would reflexing blue aura on the Crystal Mountain - Dragon Mountain of China, Tianshan. Together with the Lucid pattern on the box abstracted from Dunhuang cave painting, the wood Chinese traditional stopper as a contrast, the design shows an heavenly peace of Chinese Aesthetic.
KAISHAN 18 chinese spirit, allows the customer to drink a dream with the blue and tranquil mountain scene. The blue gradient on the shoulder would reflexing blue aura on the Crystal Mountain - Dragon Mountain of China, Tianshan. Together with the Lucid pattern on the box abstracted from Dunhuang cave painting, the wood Chinese traditional stopper as a contrast, the design shows an heavenly peace of Chinese Aesthetic.
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Urbrew FirstWort001 Craft Brew Package
First Wort, Road and line share the same Chinese character, which has a playful rebus to remind consumers of the punch of the product: the Orange line. Orange line and license plate remind consumers of traffic, motor culture, and the extending vertical structure shows a strong feel of speed which implies the attitude of always being on the road and always being brave in life. The whole design reflects the smell of Superflat which is a visual trend.
First Wort, Road and line share the same Chinese character, which has a playful rebus to remind consumers of the punch of the product: the Orange line. Orange line and license plate remind consumers of traffic, motor culture, and the extending vertical structure shows a strong feel of speed which implies the attitude of always being on the road and always being brave in life. The whole design reflects the smell of Superflat which is a visual trend.
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Lei Shing Hong Forest Food Court Wall Art and Identity
Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
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Pavomea Artsy Dessert Branding
Pavomea is an artsy dessert brand that focuses on creating new desserts and snacks combining artistic elements. The great German chromatist Goethe has been picked as the brand soul, as he is the one who discovered the residue, developed the hexagon color chrome. The design goes to a pure white color scheme to present its panchromatic feature.
Pavomea is an artsy dessert brand that focuses on creating new desserts and snacks combining artistic elements. The great German chromatist Goethe has been picked as the brand soul, as he is the one who discovered the residue, developed the hexagon color chrome. The design goes to a pure white color scheme to present its panchromatic feature.
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Utobeera Fruitbeer
The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it more inspired.
The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it more inspired.
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LadyPenguin P Wine Tasting Set Wine Package
Different from western market, China consumers are still unfamiliar with wine. Synaesthesia is the Key word of this design. Typo-taste Synaesthesia and illustration-taste Synaesthesia. This is a tasting set choosing from six different grape species. We used Six kinds of typography to symbolized six characteristic of grape species (like Didot for Riesling, Optima for Merlot). Figurative animal illustrations also represent various features of the grapes. (like Swan for Riesling, Elephant for merlot..etc.) And also the flavor is shown in the illustration(like mineral and honey drawn on Riesling).
Different from western market, China consumers are still unfamiliar with wine. Synaesthesia is the Key word of this design. Typo-taste Synaesthesia and illustration-taste Synaesthesia. This is a tasting set choosing from six different grape species. We used Six kinds of typography to symbolized six characteristic of grape species (like Didot for Riesling, Optima for Merlot). Figurative animal illustrations also represent various features of the grapes. (like Swan for Riesling, Elephant for merlot..etc.) And also the flavor is shown in the illustration(like mineral and honey drawn on Riesling).
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Pavomea Chickpea Crisp Food Package
The packaging design for the new product Pavomea Chickpea Crisp picks up on the aesthetics of portrait painting by Leonardo da Vinci. His portrait called “The Lady with the Ermine (1489-1490)” served as direct inspiration in creating four female figures reflecting the four different flavour of the product. These figures also represent four different ideal types of women. As a surprise effect, the eye part of these illustrated figures clearly changes when the packages are torn. It is like a metaphor of every single people fighting with a social mask. The prism structure is impressive.
The packaging design for the new product Pavomea Chickpea Crisp picks up on the aesthetics of portrait painting by Leonardo da Vinci. His portrait called “The Lady with the Ermine (1489-1490)” served as direct inspiration in creating four female figures reflecting the four different flavour of the product. These figures also represent four different ideal types of women. As a surprise effect, the eye part of these illustrated figures clearly changes when the packages are torn. It is like a metaphor of every single people fighting with a social mask. The prism structure is impressive.
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