Backbone Branding
ARMENIA
Meet Backbone Branding - a powerhouse of good design, creativity and innovation based in Armenia. Backbone Branding's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Backbone Branding's impressive haul of 3 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Backbone Branding's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Backbone Branding masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Backbone Branding's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThe design of the bottle was inspired by nature and the principles of bio mimicry specifically the form of a bitten apple. This was meant in order to show the organic quality of the product inside. This anatomy results in complementary shapes which when placed next to one another on shelves or during transportation allow to maximise the saving of space. The name of the brand is inscribed on the label with a stylised calligraphy. This calligraphy evokes the colour and appearance of thin grass as a nod to Nature.
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Chocolate-makers from the UAE (Dubai) needed a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, the team designed each element with a fascinating story around the whole concept. The brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways was created. A journey from one country to another, meeting monsters and mythical characters. The packaging design is the illusion of a journey between myth and reality.
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The bottle has symmetrical droplets on its four sides, two facing upward and two facing downward, which shape the form of water in its dynamic substantiation. As for the label and logo, Backbone Branding has created a combination of a label and a filled bottle, which shows the transparency and plasticity of the water in its dynamics. The blue tint of the back label blends harmoniously with the bottle and, thanks to the refraction of light through the liquid, makes the bottle visible, and the brand's white logo on the transparent label becomes apparent due to the blue-tinted back label.
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