Ruis Vargas
PORTUGAL
Meet Ruis Vargas - a powerhouse of good design, creativity and innovation based in Portugal. Ruis Vargas's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Ruis Vargas's impressive haul of 11 A' Design Awards that we showcase here. Spanning across categories such as Graphic, Print and Packaging, Ruis Vargas's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Ruis Vargas masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Ruis Vargas's celebration of creativity and an unyielding quest for innovation.
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Dona Vitamina Branding
The Dona Vitamina logotype is the representation of a timeless woman: a fun lady from the english Victorian era who allows herself total relaxation when drinking juice. She is owns her desires and her decisions, because "dona" is owner in portuguese. To enhance this characteristic of female empowerment in the brand, several other graphic representations of "dona" were created: girls and women of all ethnicities on communication materials, composed of illustrations, balloons with fun phrases and colors, showing a set of multiple feminine facets.
The Dona Vitamina logotype is the representation of a timeless woman: a fun lady from the english Victorian era who allows herself total relaxation when drinking juice. She is owns her desires and her decisions, because "dona" is owner in portuguese. To enhance this characteristic of female empowerment in the brand, several other graphic representations of "dona" were created: girls and women of all ethnicities on communication materials, composed of illustrations, balloons with fun phrases and colors, showing a set of multiple feminine facets.
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Uebaa Branding
The new Uebaa brand is a deep branding restructuring project, leveraging the brand's speech, consolidated by the brand basis, reengineering of the brand architecture, sub-brands Pingo and Toca and the conception of a detailed brand identity relevant to the new behavior of the brand. The result of the project consolidated the brand's new business model, allowing dialogue with both the adult public, the purchase decision maker, and the children's public. Speeches, colors and shapes invite to get involved with unmistakable and proprietary visual narratives.
The new Uebaa brand is a deep branding restructuring project, leveraging the brand's speech, consolidated by the brand basis, reengineering of the brand architecture, sub-brands Pingo and Toca and the conception of a detailed brand identity relevant to the new behavior of the brand. The result of the project consolidated the brand's new business model, allowing dialogue with both the adult public, the purchase decision maker, and the children's public. Speeches, colors and shapes invite to get involved with unmistakable and proprietary visual narratives.
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Chez Vous Branding
The new visual identity of the restaurant Chez Vous is the result of an intense study to strengthen the atmosphere and the Belgian behavior of the restaurant, allowing its customers to experience, in addition to gastronomy and culture, the good-natured way of the Belgians. Thus, reinterpretations with its own illustration line of icons such as Magritte, Manneken Pis among other icons, together with the particularities of the French language and their Belgian dialect variations, applied in various graphic materials, involve Chez Vous' client in an authentic experience.
The new visual identity of the restaurant Chez Vous is the result of an intense study to strengthen the atmosphere and the Belgian behavior of the restaurant, allowing its customers to experience, in addition to gastronomy and culture, the good-natured way of the Belgians. Thus, reinterpretations with its own illustration line of icons such as Magritte, Manneken Pis among other icons, together with the particularities of the French language and their Belgian dialect variations, applied in various graphic materials, involve Chez Vous' client in an authentic experience.
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Dorina Nowill Annual Report
The annual report Dorina Nowill is a publication that presents annual results of the foundation's performance, essential for the maintenance of its funders, which allow it to assist blind or with low vision people free of charge. The graphic project developed by Laika sought to bring the reality of the blind to the experience of reading the book, exploring the tactile sensation, as a relief in the printing of the cover, and the points printed in Braille, presenting the reader with aspects of the daily life of blind or with low vision people through Braille reading resources.
The annual report Dorina Nowill is a publication that presents annual results of the foundation's performance, essential for the maintenance of its funders, which allow it to assist blind or with low vision people free of charge. The graphic project developed by Laika sought to bring the reality of the blind to the experience of reading the book, exploring the tactile sensation, as a relief in the printing of the cover, and the points printed in Braille, presenting the reader with aspects of the daily life of blind or with low vision people through Braille reading resources.
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LendMe Brand Identity
LendMe is a fintech specialized in home equity and financial technology services, attending both consumers and companies. The brand icon is the representation of the binary information and the brand identity is based on two secondary colours, which are combined with the main colour according to the context of the message and its audience, being blue for B2C and orange for B2B. The language design consists of pixel-shaped pictograms and wireframe curve patterns, allowing LendMe to modulate its behaviour from figurative to abstract, from human to technological.
LendMe is a fintech specialized in home equity and financial technology services, attending both consumers and companies. The brand icon is the representation of the binary information and the brand identity is based on two secondary colours, which are combined with the main colour according to the context of the message and its audience, being blue for B2C and orange for B2B. The language design consists of pixel-shaped pictograms and wireframe curve patterns, allowing LendMe to modulate its behaviour from figurative to abstract, from human to technological.
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Umano Brand Identity
The Umano bar was designed to serve customers of the Ibis hotel in the Ibirapuera neighborhood, in Sao Paulo, offering quality services with convenience. It was essential to provide its guests an equally close, pleasant, sophisticated and typically Sao Paulo space. Traditionally, guests tend to seek entertainment in the most central neighborhoods, facing problems with regard to urban mobility. Thus, Umano contributes locally to this issue and offers its guests and the hotel's own neighborhood a new place of entertainment with a Sao Paulo style of living.
The Umano bar was designed to serve customers of the Ibis hotel in the Ibirapuera neighborhood, in Sao Paulo, offering quality services with convenience. It was essential to provide its guests an equally close, pleasant, sophisticated and typically Sao Paulo space. Traditionally, guests tend to seek entertainment in the most central neighborhoods, facing problems with regard to urban mobility. Thus, Umano contributes locally to this issue and offers its guests and the hotel's own neighborhood a new place of entertainment with a Sao Paulo style of living.
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Superlimao Brand Identity
Superlimao is a Brazilian architecture firm. In a plural way, it creates architectural projects based on premises of sustainable architecture, such as respect for the environment, economical and durable productive solutions and furniture. Laika developed the Superlimao brand and created, as a support for communication, visual identity elements - vibrant color illustrations and textures - to represent the sustainable way of Superlimao to produce architecture.
Superlimao is a Brazilian architecture firm. In a plural way, it creates architectural projects based on premises of sustainable architecture, such as respect for the environment, economical and durable productive solutions and furniture. Laika developed the Superlimao brand and created, as a support for communication, visual identity elements - vibrant color illustrations and textures - to represent the sustainable way of Superlimao to produce architecture.
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Riba Leve Light Beer Label
Laika developed the Riba Leve beer label design from visual concepts created by the office itself to the Riba brand identity, giving continuity to a brand's own way of communicating. In this sense, the mermaid, in re-reading the Riba brand, receives wings, because the beer is so light it gives the sensation of floating. The main color of Riba Leve's label is intentionally pink to be perceived as a break from other Riba brand beer labels. Along these lines, it contributes to the construction of a more extensive product portfolio of Riba for diversified publics.
Laika developed the Riba Leve beer label design from visual concepts created by the office itself to the Riba brand identity, giving continuity to a brand's own way of communicating. In this sense, the mermaid, in re-reading the Riba brand, receives wings, because the beer is so light it gives the sensation of floating. The main color of Riba Leve's label is intentionally pink to be perceived as a break from other Riba brand beer labels. Along these lines, it contributes to the construction of a more extensive product portfolio of Riba for diversified publics.
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La Bombe Packaging of eclair
The visual identity of the La Bombe patisserie created by Laika consists of illustrations, such as a stork flying on a unicycle or a cat with wings in urban settings that refer to the neighborhood of La Bombe. These are fantasy scenes, since images have little fidelity to the real world. And permeated the packaging of the product, a traditional French candy known as eclair. With its unreal visual aspect, the packaging is an invitation to the consumer to try the products and the narratives of the brand La Bombe or to present with the packaging some friend or family member.
The visual identity of the La Bombe patisserie created by Laika consists of illustrations, such as a stork flying on a unicycle or a cat with wings in urban settings that refer to the neighborhood of La Bombe. These are fantasy scenes, since images have little fidelity to the real world. And permeated the packaging of the product, a traditional French candy known as eclair. With its unreal visual aspect, the packaging is an invitation to the consumer to try the products and the narratives of the brand La Bombe or to present with the packaging some friend or family member.
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White Paper Abraidi Book
For the design of the Abraidi white book, Laika created abstract illustrations that suggest clippings of a world map. However, the cutouts are geometric and irregular, spreading through the publication. Purposely, the cutouts are in shades of green and refer to the colors of the Brazilian flag. Distributed throughout the book, the same principle of irregular clippings is applied to the pictures, fleeing from the traditional rectangular frame of images. The book was printed with an added metallic gray color, which gives a certain sobriety to the book as opposed to the vibrant shades of green.
For the design of the Abraidi white book, Laika created abstract illustrations that suggest clippings of a world map. However, the cutouts are geometric and irregular, spreading through the publication. Purposely, the cutouts are in shades of green and refer to the colors of the Brazilian flag. Distributed throughout the book, the same principle of irregular clippings is applied to the pictures, fleeing from the traditional rectangular frame of images. The book was printed with an added metallic gray color, which gives a certain sobriety to the book as opposed to the vibrant shades of green.
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Braspag Payment Technology Company Branding
The design of the Braspag logo is characterized by the possibility of adapting to changes in brand behavior. For this, the project developed by Laika sought to synthesize the logo, avoiding figurative elements in its composition, concentrating the reading of the name in its typographic drawing. Thus, the logo becomes the receptacle of diffuse and ephemeral graphic expressions and experiences in the daily life of brand communication.
The design of the Braspag logo is characterized by the possibility of adapting to changes in brand behavior. For this, the project developed by Laika sought to synthesize the logo, avoiding figurative elements in its composition, concentrating the reading of the name in its typographic drawing. Thus, the logo becomes the receptacle of diffuse and ephemeral graphic expressions and experiences in the daily life of brand communication.
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