M — N Associates
VIET NAM
Meet M — N Associates - a powerhouse of good design, creativity and innovation based in Viet Nam. M — N Associates's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in M — N Associates's impressive haul of 4 A' Design Awards that we showcase here. Spanning across categories such as Graphic and Packaging, M — N Associates's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, M — N Associates masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores M — N Associates's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThe transformation of GHTK's brand design authentically represents Vietnamese traffic and culture. Inspired by motorcycle wheels and alley maps, the redesigned logotype and Confident Smile icon convey joy and assurance through digital integration. Animated typography reflects the dynamic energy of Vietnam's urban landscapes, aiming to resonate with local audiences in the digital era. This innovative approach balances heritage with modernization, capturing the essence of Vietnam's vibrant urban life.
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Mangata is visualized in Swedish as a romantic scene, the glimmering, road-like reflection of the moon creates on the night sea. The scene is visually appealed and special enough for creating the brand image. The color palette, black & gold, imitates the atmosphere of the dark sea, also, gave the brand a mysterious, luxury touch.
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Visual solution to Leman Jewelry's new identity was a complete new system to expose the luxury, exquisite yet sophisticated and minimal feeling. The new logo inspired by Leman's working process, their haute couture design service, by crafting all diamond shapes surrounding a star-symbol or sparkle symbol, creating a sophisticated symbol and also echoing the shining effect of diamond. Following up, all collateral materials were produced with high quality details to highlight and enrich luxuriousness of all new brand visual elements.
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The logo and packaging were designed by local firm M — N Associates. The packaging strikes a right balance between being young and hip but also somehow handsome. The white silkscreen logo looks contrasting against the colorful contents with the white cap accenting it. The triangle structure of the bottle lends itself nicely for creating three separate panels, one for the logo and two for information, especially the detailed information on round corners.
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