Springetts Brand Design
GREAT BRITAIN
Meet Springetts Brand Design - a powerhouse of good design, creativity and innovation based in Great Britain. Springetts Brand Design's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Springetts Brand Design's impressive haul of 17 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Springetts Brand Design's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Springetts Brand Design masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Springetts Brand Design's celebration of creativity and an unyielding quest for innovation.
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William's Conserve Jam
The client wanted a jar for a new conserve brand that was bespoke and that people would want to keep in the centre of the table, not hidden away in a cupboard. The inspiration for the design uses the original Histon signpost as a starting point. The windmill, duck pond, and local boot maker were also incorporated into the design. The choice of William’s rather than WMP Hartley for the branding was to distance the brand from the everyday range and to give a more personal feel to the range.
The client wanted a jar for a new conserve brand that was bespoke and that people would want to keep in the centre of the table, not hidden away in a cupboard. The inspiration for the design uses the original Histon signpost as a starting point. The windmill, duck pond, and local boot maker were also incorporated into the design. The choice of William’s rather than WMP Hartley for the branding was to distance the brand from the everyday range and to give a more personal feel to the range.
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Williamson Tea Elephant Caddies Packaging
Springetts were asked to develop a range of gift caddies for Williamson Tea and transform its elephant branding into a unique three dimensional icon. The distinctive shape gives the brand strong on-shelf presence and powerfully links the caddy with the brand logo (an elephant). The launch of a range of elephant caddies, each with different graphics and characters, allowed the brand to appeal to a wider audience and for the caddies to become collectible items.
Springetts were asked to develop a range of gift caddies for Williamson Tea and transform its elephant branding into a unique three dimensional icon. The distinctive shape gives the brand strong on-shelf presence and powerfully links the caddy with the brand logo (an elephant). The launch of a range of elephant caddies, each with different graphics and characters, allowed the brand to appeal to a wider audience and for the caddies to become collectible items.
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World of Zing Food sauces
We began with a new brand essence – ‘flavour beyond ordinary’. This idea was then brought to life through expressive and playful ways of adding flavour to food and drink: a slap of sauce, a scatter of spice and a mix of spirit. These were then visually expressed through traditional, artistic mark-making techniques that capture both the excitement and involvement of adding some zing to your food and drink. The result is a simple, emotive visual identity that lets the product do the talking.
We began with a new brand essence – ‘flavour beyond ordinary’. This idea was then brought to life through expressive and playful ways of adding flavour to food and drink: a slap of sauce, a scatter of spice and a mix of spirit. These were then visually expressed through traditional, artistic mark-making techniques that capture both the excitement and involvement of adding some zing to your food and drink. The result is a simple, emotive visual identity that lets the product do the talking.
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Beer'd Up Beer packaging
This is a concept for a new craft beer producer, that builds on the current trend of trendy new ale drinkers becoming more numerous than old fashioned lager drinkers. The idea draws together the two current fashion trends of craft beers and young hipster men who are bearding up (growing beards). The can illustration creates humour around men with beards and contemporary culture in general. The back of pack faces create hipster totem poles and a wall of Beer'd Up characters when stacked on shelf.
This is a concept for a new craft beer producer, that builds on the current trend of trendy new ale drinkers becoming more numerous than old fashioned lager drinkers. The idea draws together the two current fashion trends of craft beers and young hipster men who are bearding up (growing beards). The can illustration creates humour around men with beards and contemporary culture in general. The back of pack faces create hipster totem poles and a wall of Beer'd Up characters when stacked on shelf.
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Enjoy Sugar packaging
The brief from Silver Spoon was to create a new brand for people wanting to reduce their sugar intake but keep the benefits of real sugar. This concept emphasises the positive aspects of the sweetening product - 100% taste, 100% natural and 33% less calories. The brand name - Enjoy - captures the positive attributes of the brand, with none of the guilty feelings associated with trying to keep healthy.
The brief from Silver Spoon was to create a new brand for people wanting to reduce their sugar intake but keep the benefits of real sugar. This concept emphasises the positive aspects of the sweetening product - 100% taste, 100% natural and 33% less calories. The brand name - Enjoy - captures the positive attributes of the brand, with none of the guilty feelings associated with trying to keep healthy.
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Old Hands Beer packaging
In the final design copper was introduced as a link to the barrel the brewers sit around at work when talking about hops and flavours. A raised varnish of a rough handprint was applied on to the copper so each bottle feels like the drinker is shaking hands with the old brewer himself. Copper also links to the tradition and craft of beer making. The second vibrant colour palette of the branding was used to illustrate the exciting flavours and combinations the range launched. The final design has modernity, craft, confidence and standout.
In the final design copper was introduced as a link to the barrel the brewers sit around at work when talking about hops and flavours. A raised varnish of a rough handprint was applied on to the copper so each bottle feels like the drinker is shaking hands with the old brewer himself. Copper also links to the tradition and craft of beer making. The second vibrant colour palette of the branding was used to illustrate the exciting flavours and combinations the range launched. The final design has modernity, craft, confidence and standout.
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Metcalfe's Skinny Popcorn Food packaging
The creative solution was a range of packs with a distinctive design that reflected the brand's engaging, vibrant and light-hearted personality. Bold colour combinations were introduced for each flavour variant and to give strong on-shelf standout. The popcorn 'dudes' add personality and also help communicate flavours. The 'placard' logo and lock-up evolves from the existing logo, and takes a generic shape to create a distinctive and ownable equity. It reflects the brand's passion for creating the tastiest, healthiest popcorn.
The creative solution was a range of packs with a distinctive design that reflected the brand's engaging, vibrant and light-hearted personality. Bold colour combinations were introduced for each flavour variant and to give strong on-shelf standout. The popcorn 'dudes' add personality and also help communicate flavours. The 'placard' logo and lock-up evolves from the existing logo, and takes a generic shape to create a distinctive and ownable equity. It reflects the brand's passion for creating the tastiest, healthiest popcorn.
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Nurture Drinks packaging
Using the insight that hidden sugar in drinks is seen as the devil as a starting point, a proposition around creating a ‘drink that cares’ was the initial thinking behind the brand's redesign. The image of a mother elephant protecting her calf became a powerful emotive metaphor for the brand and how it cares about children – this character was given the name ‘Firsty’. By making the trunk transform into the straw a fun feel was added to the pack. The overall watercolour illustrative style reinforced the natural goodness to the brand.
Using the insight that hidden sugar in drinks is seen as the devil as a starting point, a proposition around creating a ‘drink that cares’ was the initial thinking behind the brand's redesign. The image of a mother elephant protecting her calf became a powerful emotive metaphor for the brand and how it cares about children – this character was given the name ‘Firsty’. By making the trunk transform into the straw a fun feel was added to the pack. The overall watercolour illustrative style reinforced the natural goodness to the brand.
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Timothy Taylor Beer
The creative idea is based upon the celebration of the time, care, effort and the people who pour their craft and expertise into the making of these beers. The inspiration comes from Communist posters of the 1920s and 30s that show proud heroic everyday workers. We reflected the same upward camera angle and simple screen print style and created a modern interpretation of this. We wanted to give the brand a voice that would make the ‘worker’ the hero. Each beer champion’s master trades person strikes a pose that reflects the craftsmanship of their trade.
The creative idea is based upon the celebration of the time, care, effort and the people who pour their craft and expertise into the making of these beers. The inspiration comes from Communist posters of the 1920s and 30s that show proud heroic everyday workers. We reflected the same upward camera angle and simple screen print style and created a modern interpretation of this. We wanted to give the brand a voice that would make the ‘worker’ the hero. Each beer champion’s master trades person strikes a pose that reflects the craftsmanship of their trade.
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Up Your Street Cottage Cheese
Up Your Street is a brand idea created to reinvent and reinvigorate the ailing cottage cheese category. The concept is built around the notion of moving cottage cheese on from the safety and comfort of its old 'cottage' to live in more exciting and exotic homes. In doing so the product itself is reinvigorated and re-presented in new and interesting flavour combinations. The house-shaped Tetra Pak format brings this concept to life in-store, creating a 'street' on shelf and invites possibilities for new variants, sizes & limited editions.
Up Your Street is a brand idea created to reinvent and reinvigorate the ailing cottage cheese category. The concept is built around the notion of moving cottage cheese on from the safety and comfort of its old 'cottage' to live in more exciting and exotic homes. In doing so the product itself is reinvigorated and re-presented in new and interesting flavour combinations. The house-shaped Tetra Pak format brings this concept to life in-store, creating a 'street' on shelf and invites possibilities for new variants, sizes & limited editions.
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Rascally Liquor Alcohol packaging
Annandale Distillery wanted a branded look for two variants of its new make spirit called Rascally Liquor. The two variants are the immature and unsophisticated spirits that become Single Malt Scotch Whisky. Their characters are outgoing and a bit rogueish, so the idea of "releasing the rascal within" was developed as part of the brand's positioning. The consumer lets out the rascal from the bottle and from within themselves when they taste the product.
Annandale Distillery wanted a branded look for two variants of its new make spirit called Rascally Liquor. The two variants are the immature and unsophisticated spirits that become Single Malt Scotch Whisky. Their characters are outgoing and a bit rogueish, so the idea of "releasing the rascal within" was developed as part of the brand's positioning. The consumer lets out the rascal from the bottle and from within themselves when they taste the product.
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Peckish Bird Food Packaging
Westland Horticulture wanted to encourage people to feed birds and to create interest and involvement in feeding birds in everyone's garden, by giving young people the desire and enthusiasm to get involved. This concept creates a range of individual bird houses, one for for each seed variety, so that when the products are merchandised they look like a little street of bird houses.
Westland Horticulture wanted to encourage people to feed birds and to create interest and involvement in feeding birds in everyone's garden, by giving young people the desire and enthusiasm to get involved. This concept creates a range of individual bird houses, one for for each seed variety, so that when the products are merchandised they look like a little street of bird houses.
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Gü Puds Dessert packaging
The project was to redesign the range's packaging to reflect the indulgent, high-quality nature of the desserts. The final designs provide visual sensorial triggers to help subconsciously awaken the anticipation of each dessert experience. Each pack's creative ignition point starts at the word Gü and bursts outwards to create each unique flavour sensation. The design shows visual explosions of pleasure that create a distinct and unique language for the Gü brand and engage with consumers by offering something more than conventional food photography.
The project was to redesign the range's packaging to reflect the indulgent, high-quality nature of the desserts. The final designs provide visual sensorial triggers to help subconsciously awaken the anticipation of each dessert experience. Each pack's creative ignition point starts at the word Gü and bursts outwards to create each unique flavour sensation. The design shows visual explosions of pleasure that create a distinct and unique language for the Gü brand and engage with consumers by offering something more than conventional food photography.
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Sprout Baby food brand
A brand idea seeking to break new ground in the baby food category by the introducing a fresh chilled range of part-prepared baby food, similar to formats available for adults. This would allow mums to make their ‘own’ baby food easily and quickly. The concept name is intended to convey the integrity of the ingredients and how the right food is key to healthy development. The creative execution is a playful, literal expression of ‘you are what you eat’ - presenting your baby as happy and healthy with the help of the best ingredients.
A brand idea seeking to break new ground in the baby food category by the introducing a fresh chilled range of part-prepared baby food, similar to formats available for adults. This would allow mums to make their ‘own’ baby food easily and quickly. The concept name is intended to convey the integrity of the ingredients and how the right food is key to healthy development. The creative execution is a playful, literal expression of ‘you are what you eat’ - presenting your baby as happy and healthy with the help of the best ingredients.
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Eggs for Soldiers Free range eggs
Eggs for Soldiers is a free range egg brand created to raise awareness of the Help for Heroes charity. We wanted to show support for the sacrifice made by our armed services, and being a commodity product, 'eggs for soldiers' makes it effortless for consumers to show their support. The brand's name points to the quintessential British breakfast, boiled eggs and toast 'soldiers', whilst also communicating its charitable intent. Using iconic product photography, we developed a visual and emotional icon for the brand ('the egg medal'), rooted in its partnership with Help for Heroes.
Eggs for Soldiers is a free range egg brand created to raise awareness of the Help for Heroes charity. We wanted to show support for the sacrifice made by our armed services, and being a commodity product, 'eggs for soldiers' makes it effortless for consumers to show their support. The brand's name points to the quintessential British breakfast, boiled eggs and toast 'soldiers', whilst also communicating its charitable intent. Using iconic product photography, we developed a visual and emotional icon for the brand ('the egg medal'), rooted in its partnership with Help for Heroes.
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Power Lunch Chilled Fish Lunch Solutions
Power Lunch is a range of lunch solutions - all containing fish, aimed at busy city workers looking for fast, healthy and inspiring food. The 'Power Lunch' name is a play on the business cliché and intended to convey the nutritional power of fish. The execution holds a tongue-in-cheek 'mirror' up to our proposed consumer and the 'kipper tie' highlights the fish content and evokes the product proposition through choice of pattern and colours. The 'black tie' and 'dress down Friday' routes were thoughts to further brand engagement as limited edition offers.
Power Lunch is a range of lunch solutions - all containing fish, aimed at busy city workers looking for fast, healthy and inspiring food. The 'Power Lunch' name is a play on the business cliché and intended to convey the nutritional power of fish. The execution holds a tongue-in-cheek 'mirror' up to our proposed consumer and the 'kipper tie' highlights the fish content and evokes the product proposition through choice of pattern and colours. The 'black tie' and 'dress down Friday' routes were thoughts to further brand engagement as limited edition offers.
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Monty Bojangles Confectionery Packaging
We were asked to create a new tone of voice for this brand of chocolate truffles around a new proposition - the curious adventures of Monty Bojangles - and to set the quirky tones for the packaging and the product names all of which become 'curiously moreish'. We not only gave Monty Bojangles (the indispensable cat character) a starring role on the packaging, but connected him to the reason to believe in the chocolates' difference to the competition using the simple idea of curiosity and seeking new tastes.
We were asked to create a new tone of voice for this brand of chocolate truffles around a new proposition - the curious adventures of Monty Bojangles - and to set the quirky tones for the packaging and the product names all of which become 'curiously moreish'. We not only gave Monty Bojangles (the indispensable cat character) a starring role on the packaging, but connected him to the reason to believe in the chocolates' difference to the competition using the simple idea of curiosity and seeking new tastes.
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