Ruth Chao
HONG KONG (CHINA)
Meet Ruth Chao - a powerhouse of good design, creativity and innovation based in Hong Kong (China). Ruth Chao's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Ruth Chao's impressive haul of 3 A' Design Awards that we showcase here. Spanning across categories such as Packaging and Graphic, Ruth Chao's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Ruth Chao masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Ruth Chao's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowChinese New Year (CNY) is a historic festivity in Asia dating back to 14th Century, with three classic traditions that are pillars to CNY: BaiNian, where family and friends visit each other’s homes with gifts and well wishes; Candy Box, with compartments of treats for guests to enjoy; Red Packets, envelopes within which tokens of care, such as money are shared. In this campaign, the three key traditions are designed into one gift. Celebrating the brand’s annual theme of APxArt, traditional CNY themes are distilled into abstract layers, breathing modernity into this classic festivity.
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Dating back to 14th Century(B.C), Chinese New Year is the most historic festivals in Asia. A time for celebrations, loved ones traditionally gift each other with wishes of wealth and fortune. Never endeavoured before, we extend the theme of creativity to Chinese New Year, revamping traditional wishes of ‘blooming wealth’ and ‘lucky abundance’ into innovative wishes for a Creative New Year. Beginning with the red pockets, the designs originate atop traditional shades of red and gold into a contemporary palette of vibrancy, whimsical and witty in its expressions, celebrating creativity.
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Pin is a creative cookies brand, pioneering unique Asian flavors from red dates to chilli shrimps. Pin, in Chinese means "to savor". Interestingly, the character visually looks like three stacked cubes, hence in the logo design, we placed the English characters Pin into the Chinese character to create a logo that reads simultaneously in both languages. In the series of eight unique cookies flavors, the packaging designs further extends the cube concept, while flavorful ingredients are whimsically illustrated to take center stage, bursting in color and vibrancy.
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